{"title":"Wella Hair Colour","description":null,"products":[{"product_id":"wella-koleston-perfect-me-special-mix","title":"Wella Koleston Perfect Me+ Special Mix Hair Colour","description":"\u003cp\u003eEnhance, intensify, and refine colour results with Wella Koleston Perfect Me+ Special Mix shades. Designed for professional use, these advanced shades allow for precise tone adjustment, colour correction, and creative formulation, while maintaining the performance and reliability of the Koleston Perfect Me+ system.\u003c\/p\u003e\n\n\u003cstyle\u003e\n.premium-collapsible { border: 1px solid #e5e5e5; border-radius: 10px; overflow: hidden; margin: 20px 0; font-family: inherit; }\n.premium-collapsible details { border-top: 1px solid #e5e5e5; }\n.premium-collapsible details:first-child { border-top: none; }\n.premium-collapsible \u003e details \u003e summary { padding: 12px 14px; cursor: pointer; font-weight: 600; background: linear-gradient(90deg, #250971, #7b2ff7); color: #ffffff; list-style: none; position: relative; font-size: 14px; }\n.premium-collapsible \u003e details \u003e summary::-webkit-details-marker { display: none; }\n.premium-collapsible \u003e details \u003e summary::after { content: \"＋\"; position: absolute; right: 14px; }\n.premium-collapsible \u003e details[open] \u003e summary::after { content: \"−\"; }\n.premium-collapsible .content { padding: 14px; background: #ffffff; color: #333333; font-size: 14px; }\n.premium-collapsible ul { padding-left: 18px; margin: 0; }\n.premium-collapsible li { margin-bottom: 6px; }\n\u003c\/style\u003e\n\n\u003cdiv class=\"premium-collapsible\"\u003e\n\n\u003cdetails\u003e\n  \u003csummary\u003eProduct Overview\u003c\/summary\u003e\n  \u003cdiv class=\"content\"\u003e\n    \u003cp\u003eWella Koleston Perfect Me+ Special Mix shades are developed to give professionals complete control over colour formulation. From tone correction to colour intensification and high-lift blonding, these shades allow for precise adjustments while maintaining consistent, predictable results.\u003c\/p\u003e\n    \u003cp\u003eFully integrated into the Koleston Perfect Me+ system, they work seamlessly alongside core shades for advanced colouring techniques.\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n  \u003csummary\u003eKey Features\u003c\/summary\u003e\n  \u003cdiv class=\"content\"\u003e\n    \u003cul\u003e\n      \u003cli\u003eProfessional Special Mix and high-lift hair colour shades\u003c\/li\u003e\n      \u003cli\u003eIdeal for tone correction and colour enhancement\u003c\/li\u003e\n      \u003cli\u003eAllows precise adjustment of warmth, depth, and intensity\u003c\/li\u003e\n      \u003cli\u003eIncludes 0\/ series (mix tones) and 12\/ high lift shades\u003c\/li\u003e\n      \u003cli\u003eConsistent performance across advanced colouring techniques\u003c\/li\u003e\n      \u003cli\u003eWorks seamlessly within the Koleston Perfect Me+ system\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n  \u003csummary\u003eWhen to Use Special Mix Shades\u003c\/summary\u003e\n  \u003cdiv class=\"content\"\u003e\n    \u003cul\u003e\n      \u003cli\u003eNeutralising unwanted tones during colour correction\u003c\/li\u003e\n      \u003cli\u003eEnhancing or intensifying existing shades\u003c\/li\u003e\n      \u003cli\u003eCreating bespoke colour formulations\u003c\/li\u003e\n      \u003cli\u003eAchieving high-lift blonde results with 12\/ series\u003c\/li\u003e\n    \u003c\/ul\u003e\n    \u003cp\u003eThese shades are designed to be used in combination with standard Koleston Perfect colours for full control over colour results.\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n  \u003csummary\u003eComplete Colour System\u003c\/summary\u003e\n  \u003cdiv class=\"content\"\u003e\n    \u003cp\u003eKoleston Perfect Me+ Special Mix shades are part of a complete professional colour system designed for versatility and precision.\u003c\/p\u003e\n    \u003cul\u003e\n      \u003cli\u003eCore Koleston Perfect shades for full coverage and base colour\u003c\/li\u003e\n      \u003cli\u003eSpecial Mix shades for tone control and creative formulation\u003c\/li\u003e\n      \u003cli\u003eDevelopers for accurate and consistent colour activation\u003c\/li\u003e\n    \u003c\/ul\u003e\n    \u003cp\u003eExplore the \u003ca href=\"https:\/\/hairwaysdirect.com\/products\/wella-koleston-perfect-me-permanent-hair-colour\"\u003eKoleston Perfect Me+ core range\u003c\/a\u003e to build your full colour system.\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n  \u003csummary\u003eRecommended Developer\u003c\/summary\u003e\n  \u003cdiv class=\"content\"\u003e\n    \u003cp\u003eFor optimal performance and predictable results, use with the \u003ca href=\"https:\/\/hairwaysdirect.com\/products\/wella-welloxon-perfect-creme-developer\"\u003eWella Welloxon Perfect Creme Developer\u003c\/a\u003e, selecting the appropriate strength depending on the desired lift and tone.\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n  \u003csummary\u003eProfessional Use\u003c\/summary\u003e\n  \u003cdiv class=\"content\"\u003e\n    \u003cp\u003eThis product is intended for professional use and is designed to be mixed with Koleston Perfect shades and developers following recommended formulation guidelines.\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"0\/00","offer_id":47385075253558,"sku":"K000","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"0\/11","offer_id":47385075319094,"sku":"K011","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"0\/28","offer_id":47385075351862,"sku":"K028","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"0\/30","offer_id":47385075384630,"sku":"K030","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"0\/33","offer_id":47385075417398,"sku":"K033","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"0\/43","offer_id":47385075450166,"sku":"K043","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"0\/44","offer_id":47385075482934,"sku":"K044","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"0\/65","offer_id":47385075515702,"sku":"K065","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"0\/66","offer_id":47385075548470,"sku":"K066","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"0\/88","offer_id":47385075581238,"sku":"K088","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"12\/0","offer_id":47385075614006,"sku":"K120","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"12\/03","offer_id":47385075646774,"sku":"K1203","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"12\/1","offer_id":47385075679542,"sku":"K121","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"12\/11","offer_id":47385075712310,"sku":"K1211","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"12\/16","offer_id":47385075745078,"sku":"K1216","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"12\/61","offer_id":47385075777846,"sku":"K1261","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"12\/81","offer_id":47385075810614,"sku":"K1281","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"12\/89","offer_id":47385075843382,"sku":"K1289","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"12\/96","offer_id":47385075876150,"sku":"K1296","price":9.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/1904\/6454\/files\/SpecialsGroup.png?v=1698932951"},{"product_id":"wella-illumina-permanent-colour","title":"Wella Illumina Permanent Colour 60ml – Up to 100% Grey Coverage \u0026 Vegan","description":"\u003cp data-end=\"588\" data-start=\"333\"\u003eWella Illumina Permanent Colour 60ml delivers \u003cstrong data-end=\"420\" data-start=\"379\"\u003enatural-looking, luminous hair colour\u003c\/strong\u003e with up to 100% grey coverage. This permanent colour can lighten, darken, or enhance natural hair, providing a sheer, glossy finish with incredible light reflection.\u003c\/p\u003e\n\u003cp data-end=\"951\" data-start=\"590\"\u003eIdeal for both first-time clients and creative colour services, Illumina allows \u003cstrong data-end=\"696\" data-start=\"670\"\u003eup to 3 levels of lift\u003c\/strong\u003e and is fully \u003cstrong data-end=\"726\" data-start=\"710\"\u003eintermixable\u003c\/strong\u003e, giving hairdressers complete freedom to craft a bespoke palette. Free of animal-derived ingredients, it’s perfect for clients seeking a \u003cstrong data-end=\"902\" data-start=\"864\"\u003evegan, professional-quality colour\u003c\/strong\u003e that maintains hair health, shine, and softness.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eYou can either blend or achieve up to 100 % coverage of grey\/white hair.\u003c\/li\u003e\n\u003cli\u003eUse as a unique glossing service.\u003c\/li\u003e\n\u003cli\u003ePerfect first time experience for colour shy clients.\u003c\/li\u003e\n\u003cli\u003eUp to 3 levels of lift.\u003c\/li\u003e\n\u003cli\u003eAll shades in the Illumina Color range are intermixable.\u003c\/li\u003e\n\u003cli\u003eFree of animal derived ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdetails class=\"details-box\"\u003e\n\u003csummary\u003e🌿 Ingredients\u003c\/summary\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePermanent Hair Colour Base:\u003c\/strong\u003e Provides long-lasting, rich, natural pigmentation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Agents:\u003c\/strong\u003e Maintain hair integrity, softness, and shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight-Reflecting Technology:\u003c\/strong\u003e Enhances natural luminosity for sheer, glossy results\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan Formula:\u003c\/strong\u003e Free from animal-derived ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cstyle\u003e\n.details-box {\n  border: 1px solid #e5e7eb;\n  border-radius: 12px;\n  margin: 12px 0;\n  box-shadow: 0 4px 10px rgba(0,0,0,0.05);\n  font-family: inherit;\n  overflow: hidden;\n}\n\n.details-box summary {\n  background: linear-gradient(135deg, #f9fafb, #ffffff);\n  padding: 14px 18px;\n  font-weight: 600;\n  cursor: pointer;\n  list-style: none;\n  display: flex;\n  justify-content: space-between;\n  align-items: center;\n}\n\n.details-box summary::-webkit-details-marker {\n  display: none;\n}\n\n.details-box summary::after {\n  content: \"＋\";\n  font-size: 18px;\n  transition: transform 0.3s ease;\n}\n\n.details-box[open] summary::after {\n  content: \"−\";\n}\n\n.details-box div {\n  padding: 14px 18px;\n  color: #374151;\n  line-height: 1.6;\n}\n\u003c\/style\u003e","brand":"Wella","offers":[{"title":"4","offer_id":47385113788726,"sku":"I4","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"5","offer_id":47385113821494,"sku":"I5","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"6","offer_id":47385113854262,"sku":"I6","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"7","offer_id":47385113887030,"sku":"I7","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"8","offer_id":47385113919798,"sku":"I8","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"9","offer_id":47385113952566,"sku":"I9","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":47385113985334,"sku":"I10","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"10\/05","offer_id":47385114018102,"sku":"I1005","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"10\/1","offer_id":47385114050870,"sku":"I101","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"10\/34","offer_id":54880546423166,"sku":"I1034","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"10\/36","offer_id":47385114083638,"sku":"I1036","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"10\/38","offer_id":47385114116406,"sku":"I1038","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"10\/53","offer_id":54880546455934,"sku":"I1053","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"10\/69","offer_id":47385114149174,"sku":"I1069","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"10\/81","offer_id":47385114181942,"sku":"I1081","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"10\/93","offer_id":47385114214710,"sku":"I1093","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"5\/02","offer_id":47385114247478,"sku":"I502","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"5\/35","offer_id":47385114280246,"sku":"I535","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"5\/43","offer_id":47385114313014,"sku":"I543","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"5\/7","offer_id":47385114345782,"sku":"I57","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"5\/81","offer_id":47385114378550,"sku":"I581","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"6\/16","offer_id":47385114411318,"sku":"I616","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"6\/19","offer_id":47385114444086,"sku":"I619","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"6\/37","offer_id":47385114476854,"sku":"I637","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"6\/76","offer_id":47385114509622,"sku":"I676","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"7\/3**","offer_id":47385114542390,"sku":"I73","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"7\/31","offer_id":47385114575158,"sku":"I731","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"7\/35","offer_id":47385114607926,"sku":"I735","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"7\/43","offer_id":47385114640694,"sku":"I743","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"7\/53","offer_id":54880546488702,"sku":"I753","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"7\/7","offer_id":47385114673462,"sku":"I77","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"7\/81","offer_id":47385114706230,"sku":"I781","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"8\/05","offer_id":47385114738998,"sku":"I805","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"8\/1","offer_id":47385114771766,"sku":"I81","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"8\/13","offer_id":47385114804534,"sku":"I813","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"8\/37","offer_id":47385114837302,"sku":"I837","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"8\/38","offer_id":47385114870070,"sku":"I838","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"8\/69","offer_id":47385114902838,"sku":"I869","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"8\/93","offer_id":47385114935606,"sku":"I893","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"9\/03","offer_id":47385114968374,"sku":"I903","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"9\/19","offer_id":47385115001142,"sku":"I919","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"9\/43","offer_id":47385115033910,"sku":"I943","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"9\/59","offer_id":47385115066678,"sku":"I959","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"9\/60","offer_id":47385115099446,"sku":"I960","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"9\/7","offer_id":47385115132214,"sku":"I97","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"Chrome Olive*","offer_id":47385115164982,"sku":"ICOL**","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"Copper Peach","offer_id":47385115197750,"sku":"ICP","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"Platinum Lily","offer_id":47385115230518,"sku":"IPL","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"Silver Mauve","offer_id":47385115263286,"sku":"ISM","price":12.45,"currency_code":"GBP","in_stock":true},{"title":"Titanium Rose","offer_id":47385115296054,"sku":"ITR","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/1904\/6454\/files\/WellaProfessionalsIlluminagroup.jpg?v=1698933477"},{"product_id":"wella-welloxon-perfect-creme-developer","title":"Wella Welloxon Perfect Creme Developer","description":"\u003c!-- SEO-Friendly Intro --\u003e\n\n\u003ch2 class=\"visually-hidden\"\u003eWella Welloxon Perfect Creme Developer\u003c\/h2\u003e\n\n\u003cp\u003eWella Welloxon Perfect Creme Developer is a professional colour activator developed to work seamlessly across selected Wella Professionals colour services, including Koleston Perfect Me+ and Pure Perfection. Its smooth cream consistency supports accurate mixing, controlled application and reliable colour development for consistent salon results.\u003c\/p\u003e\n\n\u003cp\u003eAvailable in multiple strengths, Welloxon Perfect gives professional colourists the flexibility to select the appropriate developer for grey coverage, colour deposit, lift and high-lift services according to the individual Wella colour system.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional Wella cream colour developer\u003c\/li\u003e\n\u003cli\u003eSmooth, stable consistency for accurate mixing\u003c\/li\u003e\n\u003cli\u003eSupports reliable lift and colour development\u003c\/li\u003e\n\u003cli\u003eAvailable in multiple peroxide strengths\u003c\/li\u003e\n\u003cli\u003eDesigned for use with compatible Wella Professionals colour ranges\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\n\u003c!-- Wella Range Strip --\u003e\n\n\u003cstyle\u003e\n\n.wella-system {\n  display: grid;\n  grid-template-columns: repeat(auto-fit, minmax(150px, 1fr));\n  gap: 12px;\n  margin: 25px 0;\n  text-align: center;\n}\n\n.wella-step {\n  border: 2px solid #e5e5e5;\n  border-radius: 10px;\n  padding: 14px 10px;\n  text-decoration: none;\n  color: #333;\n  background: #fff;\n  transition: 0.25s ease;\n  position: relative;\n}\n\n.wella-step:hover {\n  transform: translateY(-3px);\n  box-shadow: 0 6px 16px rgba(37,9,113,0.18);\n}\n\n.wella-step-badge {\n  position: absolute;\n  top: -10px;\n  left: 50%;\n  transform: translateX(-50%);\n  background: linear-gradient(90deg, #250971, #7b2ff7);\n  color: #fff;\n  font-size: 11px;\n  font-weight: 600;\n  padding: 4px 9px;\n  border-radius: 20px;\n  white-space: nowrap;\n}\n\n.wella-step strong {\n  display: block;\n  margin-top: 8px;\n  font-size: 13px;\n  color: #250971;\n}\n\n.wella-step span {\n  font-size: 12px;\n  color: #666;\n}\n\n\n\/* Premium Collapsible Boxes *\/\n\n.premium-collapsible {\n  border: 1px solid #e5e5e5;\n  border-radius: 10px;\n  overflow: hidden;\n  margin: 25px 0;\n  font-family: inherit;\n}\n\n.premium-collapsible details {\n  border-top: 1px solid #e5e5e5;\n}\n\n.premium-collapsible details:first-child {\n  border-top: none;\n}\n\n.premium-collapsible \u003e details \u003e summary {\n  padding: 14px 16px;\n  cursor: pointer;\n  font-weight: 600;\n  background: linear-gradient(90deg, #250971, #7b2ff7);\n  color: #ffffff;\n  list-style: none;\n  position: relative;\n  line-height: 1.3;\n  text-align: center;\n}\n\n.premium-collapsible \u003e details \u003e summary::-webkit-details-marker {\n  display: none;\n}\n\n.premium-collapsible \u003e details \u003e summary::after {\n  content: \"＋\";\n  position: absolute;\n  right: 16px;\n  font-size: 16px;\n}\n\n.premium-collapsible \u003e details[open] \u003e summary::after {\n  content: \"−\";\n}\n\n.premium-collapsible .content {\n  padding: 16px;\n  background: #ffffff;\n  color: #333333;\n  text-align: left;\n}\n\n.premium-collapsible ul,\n.premium-collapsible ol {\n  padding-left: 18px;\n  margin: 0;\n}\n\n.premium-collapsible li {\n  margin-bottom: 6px;\n}\n\n.visually-hidden {\n  position: absolute;\n  left: -9999px;\n  top: auto;\n  width: 1px;\n  height: 1px;\n  overflow: hidden;\n}\n\n\u003c\/style\u003e\n\n\n\u003cdiv class=\"wella-system\"\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/products\/wella-welloxon-perfect-creme-developer\" class=\"wella-step\"\u003e\n\u003cdiv class=\"wella-step-badge\"\u003eDeveloper\u003c\/div\u003e\n\u003cstrong\u003eWelloxon Perfect\u003c\/strong\u003e\n\u003cspan\u003eProfessional colour developer\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/wella-hair-colour\" class=\"wella-step\"\u003e\n\u003cdiv class=\"wella-step-badge\"\u003eHair Colour\u003c\/div\u003e\n\u003cstrong\u003eWella Hair Colour\u003c\/strong\u003e\n\u003cspan\u003eProfessional colour portfolio\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/wella-invigo\" class=\"wella-step\"\u003e\n\u003cdiv class=\"wella-step-badge\"\u003eHair Care\u003c\/div\u003e\n\u003cstrong\u003eWella Invigo\u003c\/strong\u003e\n\u003cspan\u003eProfessional care \u0026amp; maintenance\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/wella-ultimate-range\" class=\"wella-step\"\u003e\n\u003cdiv class=\"wella-step-badge\"\u003eRepair\u003c\/div\u003e\n\u003cstrong\u003eWella Ultimate\u003c\/strong\u003e\n\u003cspan\u003eAdvanced hair repair care\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/wella-eimi\" class=\"wella-step\"\u003e\n\u003cdiv class=\"wella-step-badge\"\u003eStyling\u003c\/div\u003e\n\u003cstrong\u003eWella EIMI\u003c\/strong\u003e\n\u003cspan\u003eProfessional styling \u0026amp; finishing\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/all-wella\" class=\"wella-step\"\u003e\n\u003cdiv class=\"wella-step-badge\"\u003eFull Range\u003c\/div\u003e\n\u003cstrong\u003eShop All Wella\u003c\/strong\u003e\n\u003cspan\u003eColour, care \u0026amp; styling\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003c\/div\u003e\n\n\n\u003c!-- Premium Collapsible Boxes --\u003e\n\n\u003cdiv class=\"premium-collapsible\"\u003e\n\n\n\u003cdetails\u003e\n\n  \u003csummary\u003eProduct Overview\u003c\/summary\u003e\n\n  \u003ch2 class=\"visually-hidden\"\u003eWella Welloxon Perfect Creme Developer Product Overview\u003c\/h2\u003e\n\n  \u003cdiv class=\"content\"\u003e\n\n    \u003cp\u003eWella Welloxon Perfect Creme Developer is designed to deliver controlled, consistent activation of professional Wella hair colour. Its smooth cream consistency allows for accurate measuring, easy mixing and even application throughout the colour service.\u003c\/p\u003e\n\n    \u003cp\u003eWelloxon Perfect forms an essential part of compatible Wella Professionals colour systems, including Koleston Perfect Me+ and Pure Perfection, helping colourists achieve reliable tone development, grey coverage and lift according to the selected colour formula.\u003c\/p\u003e\n\n  \u003c\/div\u003e\n\n\u003c\/details\u003e\n\n\n\u003cdetails\u003e\n\n  \u003csummary\u003eKey Features\u003c\/summary\u003e\n\n  \u003ch2 class=\"visually-hidden\"\u003eWella Welloxon Perfect Developer Key Features\u003c\/h2\u003e\n\n  \u003cdiv class=\"content\"\u003e\n\n    \u003cul\u003e\n\n      \u003cli\u003eProfessional cream developer for Wella hair colour\u003c\/li\u003e\n\n      \u003cli\u003eSmooth, stable consistency for precise mixing\u003c\/li\u003e\n\n      \u003cli\u003eSupports even colour development and predictable salon results\u003c\/li\u003e\n\n      \u003cli\u003eAvailable in multiple strengths for different colour services\u003c\/li\u003e\n\n      \u003cli\u003eSuitable for deposit, grey coverage and lifting applications depending on the colour system\u003c\/li\u003e\n\n      \u003cli\u003eCompatible with selected Wella Professionals permanent colour ranges\u003c\/li\u003e\n\n      \u003cli\u003eDesigned for professional salon use\u003c\/li\u003e\n\n    \u003c\/ul\u003e\n\n  \u003c\/div\u003e\n\n\u003c\/details\u003e\n\n\n\u003cdetails\u003e\n\n  \u003csummary\u003eAvailable Strengths\u003c\/summary\u003e\n\n  \u003ch2 class=\"visually-hidden\"\u003eWella Welloxon Perfect Developer Strengths\u003c\/h2\u003e\n\n  \u003cdiv class=\"content\"\u003e\n\n    \u003cul\u003e\n\n      \u003cli\u003e\n\u003cstrong\u003e1.9% (6 Vol):\u003c\/strong\u003e Low-strength developer for compatible deposit and colour-refresh services\u003c\/li\u003e\n\n      \u003cli\u003e\n\u003cstrong\u003e4% (13 Vol):\u003c\/strong\u003e Gentle development for selected Wella colour applications\u003c\/li\u003e\n\n      \u003cli\u003e\n\u003cstrong\u003e6% (20 Vol):\u003c\/strong\u003e Commonly used for grey coverage and controlled lift\u003c\/li\u003e\n\n      \u003cli\u003e\n\u003cstrong\u003e9% (30 Vol):\u003c\/strong\u003e Higher-strength developer for increased lift\u003c\/li\u003e\n\n      \u003cli\u003e\n\u003cstrong\u003e12% (40 Vol):\u003c\/strong\u003e Maximum-strength option for compatible high-lift colour services\u003c\/li\u003e\n\n    \u003c\/ul\u003e\n\n    \u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e Always select the developer strength and mixing ratio specified for the individual Wella Professionals colour range and desired service.\u003c\/p\u003e\n\n  \u003c\/div\u003e\n\n\u003c\/details\u003e\n\n\n\u003cdetails\u003e\n\n  \u003csummary\u003eHow To Use\u003c\/summary\u003e\n\n  \u003ch2 class=\"visually-hidden\"\u003eHow To Use Wella Welloxon Perfect Creme Developer\u003c\/h2\u003e\n\n  \u003cdiv class=\"content\"\u003e\n\n    \u003col\u003e\n\n      \u003cli\u003eSelect the appropriate Welloxon Perfect strength for the chosen Wella colour product and desired result.\u003c\/li\u003e\n\n      \u003cli\u003eMeasure the hair colour and developer using the mixing ratio specified by the relevant Wella Professionals colour system.\u003c\/li\u003e\n\n      \u003cli\u003eMix thoroughly until a smooth, even consistency is achieved.\u003c\/li\u003e\n\n      \u003cli\u003eApply according to the colour product's professional application instructions.\u003c\/li\u003e\n\n      \u003cli\u003eAllow to develop for the recommended processing time before emulsifying and rinsing thoroughly.\u003c\/li\u003e\n\n    \u003c\/ol\u003e\n\n    \u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e Always follow the mixing ratio, development time, safety instructions and allergy alert testing requirements supplied with the colour product being used.\u003c\/p\u003e\n\n  \u003c\/div\u003e\n\n\u003c\/details\u003e\n\n\n\u003cdetails\u003e\n\n  \u003csummary\u003eCompatible Wella Colour Systems\u003c\/summary\u003e\n\n  \u003ch2 class=\"visually-hidden\"\u003eWella Welloxon Perfect Compatible Hair Colour Systems\u003c\/h2\u003e\n\n  \u003cdiv class=\"content\"\u003e\n\n    \u003cp\u003eWelloxon Perfect is designed to work as part of selected Wella Professionals colour systems. Always follow the instructions for the specific colour range being used.\u003c\/p\u003e\n\n    \u003cul\u003e\n\n      \u003cli\u003e\n\u003cstrong\u003eKoleston Perfect Me+:\u003c\/strong\u003e Permanent professional colour for rich, predictable results and grey coverage\u003c\/li\u003e\n\n      \u003cli\u003e\n\u003cstrong\u003eWella Pure Perfection:\u003c\/strong\u003e Ammonia-free permanent colour with neutral, natural-looking results and up to 100% grey coverage\u003c\/li\u003e\n\n      \u003cli\u003e\n\u003cstrong\u003eCompatible Wella professional colour services:\u003c\/strong\u003e Use the developer strength and ratio recommended for the individual product\u003c\/li\u003e\n\n    \u003c\/ul\u003e\n\n    \u003cp\u003eUsing Wella colour and developer together as a complete professional system helps support consistent mixing, development and colour performance.\u003c\/p\u003e\n\n  \u003c\/div\u003e\n\n\u003c\/details\u003e\n\n\n\u003cdetails\u003e\n\n  \u003csummary\u003eTechnical Specifications\u003c\/summary\u003e\n\n  \u003ch2 class=\"visually-hidden\"\u003eWella Welloxon Perfect Creme Developer Technical Specifications\u003c\/h2\u003e\n\n  \u003cdiv class=\"content\"\u003e\n\n    \u003cul\u003e\n\n      \u003cli\u003eBrand: Wella Professionals\u003c\/li\u003e\n\n      \u003cli\u003eProduct: Welloxon Perfect Creme Developer\u003c\/li\u003e\n\n      \u003cli\u003eProduct Type: Professional Hair Colour Developer\u003c\/li\u003e\n\n      \u003cli\u003eConsistency: Cream\u003c\/li\u003e\n\n      \u003cli\u003eAvailable Strengths: 1.9%, 4%, 6%, 9% \u0026amp; 12%\u003c\/li\u003e\n\n      \u003cli\u003eCompatible Systems: Selected Wella Professionals colour ranges\u003c\/li\u003e\n\n      \u003cli\u003eUse: Professional salon hair colouring\u003c\/li\u003e\n\n      \u003cli\u003eMixing Ratio: Follow the instructions for the individual Wella colour product\u003c\/li\u003e\n\n    \u003c\/ul\u003e\n\n  \u003c\/div\u003e\n\n\u003c\/details\u003e\n\n\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"1.9%\/6vol 1ltr","offer_id":47385279168822,"sku":"23077","price":12.25,"currency_code":"GBP","in_stock":true},{"title":"1.9%\/6vol 500ml","offer_id":47385279234358,"sku":"23076","price":8.45,"currency_code":"GBP","in_stock":true},{"title":"4%\/13vol 1ltr","offer_id":47385279267126,"sku":"23078","price":12.25,"currency_code":"GBP","in_stock":true},{"title":"4%\/13vol 500ml","offer_id":47385279299894,"sku":"23036","price":8.45,"currency_code":"GBP","in_stock":true},{"title":"6%\/20vol 1ltr","offer_id":47385279332662,"sku":"23248","price":12.25,"currency_code":"GBP","in_stock":true},{"title":"6%\/20vol 500ml","offer_id":47385279365430,"sku":"23245","price":8.45,"currency_code":"GBP","in_stock":true},{"title":"6%\/20vol 60ml","offer_id":56488206041470,"sku":"28740","price":1.95,"currency_code":"GBP","in_stock":true},{"title":"9%\/30vol 1ltr","offer_id":47385279398198,"sku":"23249","price":12.25,"currency_code":"GBP","in_stock":true},{"title":"9%\/30vol 500ml","offer_id":47385279430966,"sku":"23246","price":8.45,"currency_code":"GBP","in_stock":true},{"title":"12%\/40vol 1ltr","offer_id":57138491163006,"sku":"23250","price":12.25,"currency_code":"GBP","in_stock":true},{"title":"12%\/40vol 500ml","offer_id":57138491195774,"sku":"23247","price":8.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/1904\/6454\/files\/GroupSQ_dddad258-acff-41b6-b1e5-9fd79ad9f1f6.png?v=1698936131"},{"product_id":"wella-color-touch-demi-permanent","title":"Wella Colortouch Demi Permanent","description":"\u003ch2\u003e\n\u003cstrong\u003eWella Color Touch\u003c\/strong\u003e is a professional \u003cstrong\u003edemi-permanent, ammonia-free hair colour\u003c\/strong\u003e designed for clients who love flexibility and shine.\u003c\/h2\u003e\n\u003cp\u003ePerfect for those who like to change their look more often, Color Touch delivers \u003cstrong\u003emulti-dimensional tones\u003c\/strong\u003e, radiant shine, and natural-looking results with \u003cstrong\u003evirtually invisible regrowth\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eWith up to \u003cstrong\u003e70% grey coverage\u003c\/strong\u003e (using Color Touch Plus) and results that last up to \u003cstrong\u003e15 washes\u003c\/strong\u003e, this low-commitment colour is ideal for high-fashion shades, tone refreshes, or enhancing natural hues. Its gentle, ammonia-free formula ensures vibrant, glossy results while keeping hair soft and healthy.\u003c\/p\u003e\n\u003cp\u003eAvailable in convenient \u003cstrong\u003e60ml tubes\u003c\/strong\u003e, Color Touch offers professional-quality colour that’s easy to apply and maintain.\u003c\/p\u003e\n\u003cstyle\u003e\n.collapsible-box {\n  border: 1px solid #e5e7eb;\n  border-radius: 12px;\n  margin: 12px 0;\n  box-shadow: 0 4px 10px rgba(0,0,0,0.05);\n  overflow: hidden;\n  font-family: inherit;\n}\n\n.collapsible-label {\n  background: linear-gradient(135deg, #f9fafb, #ffffff);\n  padding: 14px 18px;\n  font-weight: 600;\n  cursor: pointer;\n  display: flex;\n  justify-content: space-between;\n  align-items: center;\n  transition: background 0.3s ease;\n}\n\n.collapsible-label:hover {\n  background: #f3f4f6;\n}\n\n.collapsible-label::after {\n  content: \"＋\";\n  font-size: 18px;\n  transition: transform 0.3s ease;\n}\n\n.collapsible-input {\n  display: none;\n}\n\n.collapsible-input:checked + .collapsible-label::after {\n  content: \"−\";\n}\n\n.collapsible-content {\n  max-height: 0;\n  overflow: hidden;\n  transition: max-height 0.4s ease, padding 0.3s ease;\n  padding: 0 18px;\n  color: #374151;\n  line-height: 1.6;\n}\n\n.collapsible-input:checked ~ .collapsible-content {\n  max-height: 1000px;\n  padding: 14px 18px 18px;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"collapsible-box\"\u003e\n\u003cinput type=\"checkbox\" id=\"benefits\" class=\"collapsible-input\"\u003e \u003clabel for=\"benefits\" class=\"collapsible-label\"\u003e✨ Key Benefits\u003c\/label\u003e\n\u003cdiv class=\"collapsible-content\"\u003e\n\u003cul\u003e\n\u003cli\u003eDeep conditioning and hydration\u003c\/li\u003e\n\u003cli\u003eFrizz elimination for smooth results\u003c\/li\u003e\n\u003cli\u003eKeratin-rich formula for strength\u003c\/li\u003e\n\u003cli\u003eLong-lasting moisture and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"2\/0","offer_id":47445245264182,"sku":"CTV20","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"3\/0","offer_id":47445245624630,"sku":"CTV30","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"4\/0","offer_id":47445245657398,"sku":"CTV40","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"5\/0","offer_id":47445245690166,"sku":"CTV50","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"6\/0","offer_id":47445245722934,"sku":"CTV60","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"7\/0","offer_id":47445245755702,"sku":"CTV70","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"8\/0","offer_id":54884580196734,"sku":"CTV80","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"10\/0","offer_id":47445245821238,"sku":"CTV100","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"0\/34","offer_id":47445245854006,"sku":"CTV034","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"0\/45","offer_id":47445245886774,"sku":"CTV045","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"0\/56","offer_id":47445245919542,"sku":"CTV056","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"0\/68","offer_id":47445245952310,"sku":"CTV068","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"0\/88","offer_id":47445245985078,"sku":"CTV088","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"2\/8","offer_id":47445246017846,"sku":"CTV28","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"3\/66","offer_id":47445246050614,"sku":"CTV366","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"4\/19","offer_id":55690775888254,"sku":"CTV419","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"4\/57","offer_id":47445246083382,"sku":"CTV457","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"4\/6","offer_id":47445246116150,"sku":"CTV46","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"4\/71","offer_id":47445246148918,"sku":"CTV471","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"44\/65","offer_id":47445246181686,"sku":"CTV4465","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"5\/1","offer_id":47445246214454,"sku":"CTV51","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"5\/19","offer_id":55690775921022,"sku":"CTV519","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"5\/3","offer_id":47445246247222,"sku":"CTV53","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"5\/37","offer_id":54884587471230,"sku":"CTV537","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"5\/4","offer_id":47445246312758,"sku":"CTV54","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"5\/5","offer_id":47445246345526,"sku":"CTV55","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"5\/66","offer_id":47445246378294,"sku":"CTV566","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"5\/73","offer_id":47445246411062,"sku":"CTV573","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"5\/75","offer_id":47445246443830,"sku":"CTV575","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"5\/97","offer_id":47445246476598,"sku":"CTV597","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"55\/54","offer_id":47445246509366,"sku":"CTV5554","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"55\/65","offer_id":47445246542134,"sku":"CTV5565","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"6\/05","offer_id":50629717852470,"sku":"CTV605","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"6\/3","offer_id":47445246574902,"sku":"CTV63","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"6\/35","offer_id":47445246607670,"sku":"CTV635","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"6\/37","offer_id":47445246640438,"sku":"CTV637","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"6\/4","offer_id":47445246673206,"sku":"CTV64","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"6\/47","offer_id":47445246705974,"sku":"CTV647","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"6\/7","offer_id":47445246738742,"sku":"CTV67","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"6\/71","offer_id":47445246771510,"sku":"CTV671","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"6\/73","offer_id":47445246804278,"sku":"CTV673","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"6\/75","offer_id":47445246837046,"sku":"CTV675","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"66\/44","offer_id":47445246869814,"sku":"CTV6644","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"66\/45","offer_id":47445246902582,"sku":"CTV6645","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"7\/03","offer_id":47445246935350,"sku":"CTV703","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"7\/1","offer_id":47445246968118,"sku":"CTV71","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"7\/19","offer_id":55690775953790,"sku":"CTV719","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"7\/3","offer_id":47445247000886,"sku":"CTV73","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"7\/4","offer_id":47445247033654,"sku":"CTV74","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"7\/43","offer_id":47445247066422,"sku":"CTV743","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"7\/47","offer_id":47445247099190,"sku":"CT747","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"7\/7","offer_id":47445247131958,"sku":"CTV77","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"7\/73","offer_id":47445247164726,"sku":"CTV773","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"7\/75","offer_id":47445247197494,"sku":"CTV775","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"7\/86","offer_id":47445247230262,"sku":"CTV786","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"7\/89","offer_id":47445247263030,"sku":"CTV789","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"7\/97","offer_id":47445247295798,"sku":"CTV797","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"8\/05","offer_id":50629793153334,"sku":"CTV805","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"8\/35","offer_id":47445247361334,"sku":"CTV835","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"8\/38","offer_id":47445247394102,"sku":"CTV838","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"8\/41","offer_id":47445247426870,"sku":"CT841","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"8\/43","offer_id":47445247459638,"sku":"CTV843","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"8\/71","offer_id":47445247492406,"sku":"CTV871","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"8\/73","offer_id":47445247525174,"sku":"CT873","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"8\/81","offer_id":47445247557942,"sku":"CTV881","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"9\/01","offer_id":47445247590710,"sku":"CTV901","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"9\/03","offer_id":47445247623478,"sku":"CTV903","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"9\/16","offer_id":47445247656246,"sku":"CTV916","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"9\/36","offer_id":47445247689014,"sku":"CTV936","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"9\/73","offer_id":47445247721782,"sku":"CTV973","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"9\/75","offer_id":47445247754550,"sku":"CT975\/CTV975","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"9\/86","offer_id":47445247787318,"sku":"CTV986","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"9\/96","offer_id":47445247820086,"sku":"CTV996","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"9\/97","offer_id":47445247852854,"sku":"CTV997","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"10\/34","offer_id":47445247885622,"sku":"CTV1034","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"10\/6","offer_id":47445247918390,"sku":"CTV106","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"10\/81","offer_id":47445247951158,"sku":"CTV1081","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"Plus 44\/07","offer_id":47445247983926,"sku":"CTV4407","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"Plus 55\/07","offer_id":47445248016694,"sku":"CTV5507","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"Plus 66\/07","offer_id":47445248049462,"sku":"CTV6607","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"Plus 77\/07","offer_id":47445248082230,"sku":"CTV7707","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"Plus 88\/07","offer_id":47445248114998,"sku":"CTV8807","price":11.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/1904\/6454\/files\/VR057887_0_7928d03a-5840-4714-9b80-6c3ff619e7e8.webp?v=1727351889"},{"product_id":"wella-koleston-perfect-me-permanent-hair-colour","title":"Wella Koleston Perfect Me+ Permanent Hair Colour","description":"\u003cp\u003eAchieve precise, vibrant colour results with Wella Koleston Perfect Me+, a professional permanent hair colour system designed for pure, balanced tones and reliable grey coverage. Powered by advanced ME+ technology, this formula helps reduce the risk of developing new colour allergies while delivering consistent, high-quality salon results.\u003c\/p\u003e\n\u003cstyle\u003e\n.premium-collapsible { border: 1px solid #e5e5e5; border-radius: 10px; overflow: hidden; margin: 20px 0; font-family: inherit; }\n.premium-collapsible details { border-top: 1px solid #e5e5e5; }\n.premium-collapsible details:first-child { border-top: none; }\n.premium-collapsible \u003e details \u003e summary { padding: 12px 14px; cursor: pointer; font-weight: 600; background: linear-gradient(90deg, #250971, #7b2ff7); color: #ffffff; list-style: none; position: relative; font-size: 14px; }\n.premium-collapsible \u003e details \u003e summary::-webkit-details-marker { display: none; }\n.premium-collapsible \u003e details \u003e summary::after { content: \"＋\"; position: absolute; right: 14px; }\n.premium-collapsible \u003e details[open] \u003e summary::after { content: \"−\"; }\n.premium-collapsible .content { padding: 14px; background: #ffffff; color: #333333; font-size: 14px; }\n.premium-collapsible ul { padding-left: 18px; margin: 0; }\n.premium-collapsible li { margin-bottom: 6px; }\n\u003c\/style\u003e\n\u003cdiv class=\"premium-collapsible\"\u003e\n\u003cdetails\u003e\n\u003csummary\u003eProduct Overview\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp\u003eWella Koleston Perfect Me+ is a professional permanent hair colour system developed to deliver clean, balanced colour results with exceptional precision. The advanced formula provides reliable grey coverage while maintaining natural depth, tone accuracy, and long-lasting vibrancy.\u003c\/p\u003e\n\u003cp\u003eDesigned for professional salon use, it offers consistent performance across a wide range of colouring techniques.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eKey Features\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour system\u003c\/li\u003e\n\u003cli\u003eME+ technology designed to reduce risk of new colour allergies*\u003c\/li\u003e\n\u003cli\u003ePure, balanced colour results with natural depth\u003c\/li\u003e\n\u003cli\u003eExcellent grey coverage and tone consistency\u003c\/li\u003e\n\u003cli\u003eLong-lasting vibrancy with high-shine finish\u003c\/li\u003e\n\u003cli\u003eWide shade range for versatile colour services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*For individuals not previously allergic to hair colourants.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhy Choose Koleston Perfect Me+\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers predictable and precise colour results\u003c\/li\u003e\n\u003cli\u003eTrusted professional salon colour system\u003c\/li\u003e\n\u003cli\u003eSuitable for a wide range of colouring techniques\u003c\/li\u003e\n\u003cli\u003eSupports consistent results across all services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor optimal performance, pair with the \u003ca href=\"https:\/\/hairwaysdirect.com\/products\/wella-welloxon-perfect-creme-developer\"\u003eWella Welloxon Perfect Creme Developer\u003c\/a\u003e to ensure correct activation and reliable colour development.\u003c\/p\u003e\n\u003cp\u003eExplore the \u003ca href=\"https:\/\/hairwaysdirect.com\/products\/wella-koleston-perfect-me-special-mix\"\u003eKoleston Perfect Me+ Special Mix range\u003c\/a\u003e for enhanced colour creativity and advanced formulation options.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eAdvanced Colour System\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp\u003eKoleston Perfect Me+ forms part of a complete professional colour system, offering flexibility across all salon services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCore permanent shades for full coverage services\u003c\/li\u003e\n\u003cli\u003eSpecial Mix shades for creative and corrective work\u003c\/li\u003e\n\u003cli\u003eDevelopers designed for optimal colour activation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eExplore the \u003ca href=\"https:\/\/hairwaysdirect.com\/products\/wella-koleston-perfect-me-special-mix\"\u003eKoleston Perfect Me+ Special Mix range\u003c\/a\u003e for enhanced colour creativity and advanced formulation options.\u003c\/p\u003e\n\u003cp\u003eFor optimal performance, pair with the \u003ca href=\"https:\/\/hairwaysdirect.com\/products\/wella-welloxon-perfect-creme-developer\"\u003eWella Welloxon Perfect Creme Developer\u003c\/a\u003e to ensure correct activation and reliable colour development.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eProfessional Use\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp\u003eThis product is intended for professional use and should be applied following recommended mixing ratios and development guidelines to achieve optimal results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"2\/0","offer_id":56446229971326,"sku":"K20","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"4\/0","offer_id":56446230004094,"sku":"K40","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"5\/0","offer_id":56446230036862,"sku":"K50","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"6\/0","offer_id":56446230069630,"sku":"K60","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"7\/0","offer_id":56446230102398,"sku":"K70","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"8\/0","offer_id":56446230135166,"sku":"K80","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"9\/0","offer_id":56446230167934,"sku":"K90","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"10\/0","offer_id":56446230200702,"sku":"K100","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"33\/0","offer_id":56446230233470,"sku":"K330","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"44\/0","offer_id":56446230266238,"sku":"K440","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"55\/0","offer_id":56446230299006,"sku":"K550","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"66\/0","offer_id":56446230331774,"sku":"K660","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"77\/0","offer_id":56446230364542,"sku":"K770","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"88\/0","offer_id":56446230397310,"sku":"K880","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"99\/0","offer_id":56446230430078,"sku":"K990","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"6\/00","offer_id":56446230462846,"sku":"K600","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"7\/00","offer_id":56446230495614,"sku":"K700","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"8\/00","offer_id":56446230528382,"sku":"K800","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"10\/03","offer_id":56446230561150,"sku":"K1003","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"10\/04","offer_id":56446230593918,"sku":"K1004","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"10\/1","offer_id":56446230626686,"sku":"K101","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"10\/16","offer_id":56446230659454,"sku":"K1016","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"10\/3","offer_id":56446230692222,"sku":"K103","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"10\/31","offer_id":56446230724990,"sku":"K1031","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"10\/38","offer_id":56446230757758,"sku":"K1038","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"10\/8","offer_id":56446230790526,"sku":"K108","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"10\/86","offer_id":56446230823294,"sku":"K1086","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"10\/95","offer_id":56446230856062,"sku":"K1095","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"10\/96","offer_id":56446230888830,"sku":"K1096","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"10\/97","offer_id":56446230921598,"sku":"K1097","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"33\/66","offer_id":56446230954366,"sku":"K3366","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"4\/07","offer_id":56446230987134,"sku":"K407","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"4\/3","offer_id":56446231019902,"sku":"K43","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"4\/71","offer_id":56446231052670,"sku":"K471","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"4\/75","offer_id":56446231085438,"sku":"K475","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"4\/77","offer_id":56446231118206,"sku":"K477","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"4\/82","offer_id":56446231150974,"sku":"K482","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"44\/02","offer_id":56446231183742,"sku":"K4402","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"44\/44","offer_id":56446231216510,"sku":"K4444","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"44\/65","offer_id":56446231249278,"sku":"K4465","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"5\/05","offer_id":56446231282046,"sku":"K505","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"5\/07","offer_id":56446231314814,"sku":"K507","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"5\/1","offer_id":56446231347582,"sku":"K51","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"5\/18","offer_id":56446231380350,"sku":"K518","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"5\/2","offer_id":56446231413118,"sku":"K52","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"5\/37","offer_id":56446231445886,"sku":"K537","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"5\/41","offer_id":56446231478654,"sku":"K541","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"5\/43","offer_id":56446231511422,"sku":"K543","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"5\/5","offer_id":56446231544190,"sku":"K55","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"5\/71","offer_id":56446231576958,"sku":"K571","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"5\/73","offer_id":56446231609726,"sku":"K573","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"5\/75","offer_id":56446231642494,"sku":"K575","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"5\/77","offer_id":56446231675262,"sku":"K577","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"5\/82","offer_id":56446231708030,"sku":"K582","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"55\/02","offer_id":56446231740798,"sku":"K5502","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"55\/46","offer_id":56446231773566,"sku":"K5546","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"55\/65","offer_id":56446231806334,"sku":"K5565","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"55\/66","offer_id":56446231839102,"sku":"K5566","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"6\/07","offer_id":56446231871870,"sku":"K607","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"6\/1","offer_id":56446231904638,"sku":"K61","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"6\/3","offer_id":56446231937406,"sku":"K63","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"6\/34","offer_id":56446231970174,"sku":"K634","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"6\/41","offer_id":56446232002942,"sku":"K641","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"6\/43","offer_id":56446232035710,"sku":"K643","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"6\/45","offer_id":56446232068478,"sku":"K645","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"6\/5","offer_id":56446232101246,"sku":"K65","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"6\/7","offer_id":56446232134014,"sku":"K67","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"6\/71","offer_id":56446232166782,"sku":"K671","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"6\/73","offer_id":56446232199550,"sku":"K673","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"6\/74","offer_id":56446232232318,"sku":"K674","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"6\/75","offer_id":56446232265086,"sku":"K675","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"6\/77","offer_id":56446232297854,"sku":"K677","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"6\/91","offer_id":56446232330622,"sku":"K691","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"6\/97","offer_id":56446232363390,"sku":"K697","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"66\/02","offer_id":56446232396158,"sku":"K6602","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"66\/44","offer_id":56446232428926,"sku":"K6644","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"66\/46","offer_id":56446232461694,"sku":"K6646","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"66\/56","offer_id":56446232494462,"sku":"K6656","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"6\/98","offer_id":56446232527230,"sku":"K698","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"7\/03","offer_id":56446232559998,"sku":"K703","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"7\/05","offer_id":56446232592766,"sku":"K705","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"7\/07","offer_id":56446232625534,"sku":"K707","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"7\/1","offer_id":56446232658302,"sku":"K71","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"7\/17","offer_id":56446232691070,"sku":"K717","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"7\/18","offer_id":56446232723838,"sku":"K718","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"7\/3","offer_id":56446232756606,"sku":"K73","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"7\/31","offer_id":56446232789374,"sku":"K731","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"7\/34","offer_id":56446232822142,"sku":"K734","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"7\/36","offer_id":56446232854910,"sku":"K736","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"7\/37","offer_id":56446232887678,"sku":"K737","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"7\/38","offer_id":56446232920446,"sku":"K738","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"7\/43","offer_id":56446232953214,"sku":"K743","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"7\/47","offer_id":56446232985982,"sku":"K747","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"7\/7","offer_id":56446233018750,"sku":"K77","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"7\/73","offer_id":56446233051518,"sku":"K773","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"7\/75","offer_id":56446233084286,"sku":"K775","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"7\/77","offer_id":56446233117054,"sku":"K777","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"77\/02","offer_id":56446233149822,"sku":"K7702","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"77\/44","offer_id":56446233182590,"sku":"K7744","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"77\/46","offer_id":56446233215358,"sku":"K7746","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"8\/01","offer_id":56446233248126,"sku":"K801","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"8\/03","offer_id":56446233280894,"sku":"K803","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"8\/07","offer_id":56446233313662,"sku":"K807","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"8\/1","offer_id":56446233346430,"sku":"K81","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"8\/3","offer_id":56446233379198,"sku":"K83","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"8\/34","offer_id":56446233411966,"sku":"K834","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"8\/38","offer_id":56446233444734,"sku":"K838","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"8\/41","offer_id":56446233477502,"sku":"K841","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"8\/43","offer_id":56446233510270,"sku":"K843","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"8\/45","offer_id":56446233543038,"sku":"K845","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"8\/7","offer_id":56446233575806,"sku":"K87","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"8\/71","offer_id":56446233608574,"sku":"K871","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"8\/73","offer_id":56446233641342,"sku":"K873","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"8\/74","offer_id":56446233674110,"sku":"K874","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"8\/96","offer_id":56446233706878,"sku":"K896","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"8\/97","offer_id":56446233739646,"sku":"K897","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"8\/98","offer_id":56446233772414,"sku":"K898","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"88\/02","offer_id":56446233805182,"sku":"K8802","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"9\/03","offer_id":56446233837950,"sku":"K903","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"9\/04","offer_id":56446233870718,"sku":"K904","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"9\/05","offer_id":56446233903486,"sku":"K905","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"9\/1","offer_id":56446233936254,"sku":"K91","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"9\/16","offer_id":56446233969022,"sku":"K916","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"9\/17","offer_id":56446234001790,"sku":"K917","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"9\/3","offer_id":56446234034558,"sku":"K93","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"9\/31","offer_id":56446234067326,"sku":"K931","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"9\/38","offer_id":56446234100094,"sku":"K938","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"9\/7","offer_id":56446234132862,"sku":"K97","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"9\/73","offer_id":56446234165630,"sku":"K973","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"9\/8","offer_id":56446234198398,"sku":"K98","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"9\/81","offer_id":56446234231166,"sku":"K981","price":9.15,"currency_code":"GBP","in_stock":true},{"title":"99\/44","offer_id":56446234263934,"sku":"K9944","price":9.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/1904\/6454\/files\/CoreGroup.png?v=1699872495"},{"product_id":"wella-shinefinity-2-developer","title":"Wella ShineFinity 2% Developer","description":"SHINEFINITY will help you achieve a long-lasting colour glaze with ZERO lift and ZERO damage, staying true-to-tone even on porous hair.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Featuring the exclusive Balanced pH technology, SHINEFINITY smoothens the cuticles for healthy-looking shine and a silky hair feel.\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cul class=\"check-pink\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eZERO LIFT\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eZERO DAMAGE\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCLEAN FORMULA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMix your chosen Shinefinity Glaze Tint and Shinefinity Activator at a 1:1 ratio. The mixture can be applied using applicator bottle or bowl \u0026amp; brush. Apply to pre-shampooed, towel-dried hair evenly from roots to ends. Tip: For even more intensity, you can also apply the mixture directly on dry hair. \u003cbr\u003e Development time: Without heat: up to 20 minutes. For more intense results use added heat: 15 minutes.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Bottle 1ltr","offer_id":47975072334134,"sku":"26320","price":12.75,"currency_code":"GBP","in_stock":true},{"title":"Bottle 60ml","offer_id":47975072366902,"sku":"26322","price":1.99,"currency_code":"GBP","in_stock":true},{"title":"Bowl \u0026 Brush 1ltr","offer_id":47975072399670,"sku":"26319","price":12.75,"currency_code":"GBP","in_stock":true},{"title":"Bowl \u0026 Brush 60ml","offer_id":47975072432438,"sku":"26321","price":1.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/1904\/6454\/files\/SqBottle.png?v=1705917514"},{"product_id":"wella-shinefinity-zero-lift-glaze","title":"Wella ShineFinity Zero Lift Glaze","description":"SHINEFINITY will help you achieve a long-lasting colour glaze with ZERO lift and ZERO damage, staying true-to-tone even on porous hair.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Featuring the exclusive Balanced pH technology, SHINEFINITY smoothens the cuticles for healthy-looking shine and a silky hair feel.\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\" class=\"check-pink\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eZERO LIFT\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eZERO DAMAGE\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCLEAN FORMULA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWella Professionals Shinefinity Glaze Tint is a demi-permanent colour glaze designed to give hair depth, tone and shine. Perfect for all hair types, both natural and coloured, its gel formula allows you to perform an infinite number of techniques including colour corrections, balayage and post-blonding services. Developing in just 20 minutes, the Shinefinity Glaze Tint guarantees a consistently balanced and healthy shimmer that lasts six weeks.\u003c\/p\u003e\n\u003cp\u003eView the \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0769\/1904\/6454\/files\/Chart.png?v=1705917739\"\u003eShade Chart here\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"00\/00 500ml","offer_id":47975072825654,"sku":"SH00005","price":43.95,"currency_code":"GBP","in_stock":true},{"title":"00\/00 60ml","offer_id":47975072858422,"sku":"SH0000","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"00\/56","offer_id":49251974021430,"sku":"SH0056","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"00\/66","offer_id":47975072891190,"sku":"SH0066","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"00\/89","offer_id":47975072923958,"sku":"SH0089","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"010\/0","offer_id":47975084622134,"sku":"SH0100","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"010\/36","offer_id":49251974054198,"sku":"SH01036","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"010\/6","offer_id":47975084654902,"sku":"SH0106","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"010\/8","offer_id":47975084687670,"sku":"SH0108","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"04\/0","offer_id":47975084720438,"sku":"SH040","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"04\/07","offer_id":47975084753206,"sku":"SH0407","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"04\/12","offer_id":47975084785974,"sku":"SH0412","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"04\/65","offer_id":47975084818742,"sku":"SH0465","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"05\/3","offer_id":49251974086966,"sku":"SH053","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"05\/37","offer_id":47975084851510,"sku":"SH0537","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"05\/43","offer_id":47975084884278,"sku":"SH0543","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"05\/98","offer_id":47975084917046,"sku":"SH0598","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"06\/0","offer_id":47975084949814,"sku":"SH060","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"06\/02","offer_id":47975084982582,"sku":"SH0602","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"06\/07","offer_id":47975085015350,"sku":"SH0607","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"06\/43","offer_id":47975085048118,"sku":"SH0643","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"06\/6","offer_id":47975085080886,"sku":"SH066","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"06\/71","offer_id":47975085113654,"sku":"SH0671","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"06\/73","offer_id":47975085146422,"sku":"SH0673","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"07\/0","offer_id":55868320055678,"sku":"SH070","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"07\/12","offer_id":47975085179190,"sku":"SH0712","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"07\/13","offer_id":47975085211958,"sku":"SH0713","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"07\/3","offer_id":49251974119734,"sku":"SH073","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"07\/34","offer_id":47975085244726,"sku":"SH0734","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"07\/59","offer_id":47975085277494,"sku":"SH0759","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"07\/75","offer_id":47975085310262,"sku":"SH0775","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"07\/81","offer_id":47975085343030,"sku":"SH0781","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"07\/97","offer_id":55868320022910,"sku":"SH0797","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"08\/0","offer_id":47975085375798,"sku":"SH080","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"08\/34","offer_id":47975085408566,"sku":"SH0834","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"08\/38","offer_id":47975085441334,"sku":"SH0838","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"08\/8","offer_id":47975085474102,"sku":"SH088","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"08\/98","offer_id":47975085506870,"sku":"SH0898","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"09\/02","offer_id":47975085539638,"sku":"SH0902","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"09\/3","offer_id":49251974152502,"sku":"SH093","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"09\/05","offer_id":47975085572406,"sku":"SH0905","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"09\/07","offer_id":47975085605174,"sku":"SH0907","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"09\/13","offer_id":47975085637942,"sku":"SH0913","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"09\/36","offer_id":47975085670710,"sku":"SH0936","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"09\/61","offer_id":47975085703478,"sku":"SH0961","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"09\/65","offer_id":47975085736246,"sku":"SH0965","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"09\/73","offer_id":47975085769014,"sku":"SH0973","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"09\/81","offer_id":47975085801782,"sku":"SH0981","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"07\/39","offer_id":55868319957374,"sku":"SH0739","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"09\/39","offer_id":55868319990142,"sku":"SH0939","price":9.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/1904\/6454\/files\/SqTube-Box_Bottle.png?v=1705917759"},{"product_id":"wella-color-fresh-semi-permanent-colour","title":"Wella - Color Fresh Semi-Permanent Colour","description":"\u003cp\u003eGet elegant and distinguished silver hair when you try this semi permanent colour from Wella. Achieve gentle colour effects, refresh your permanent colour or level out those uneven tones. This product does anything you want.\u003c\/p\u003e\n\u003cp\u003eThis Wella Color Fresh Silver Violet combines high quality conditioning ingredients with UV protective formula which will give you with natural looking results. So give your hair a treat and get silky feeling hair with a radiant shine.\u003c\/p\u003e\n\u003cp\u003eDirections of Use:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply the colour evenly to your hair\u003c\/li\u003e\n\u003cli\u003eWork through the lengths and ends of your hair to ensure even distribution\u003c\/li\u003e\n\u003cli\u003eComb through\u003c\/li\u003e\n\u003cli\u003eDepending on your hair condition and desired colour intensity leave to develop for 5 – 20 minutes\u003c\/li\u003e\n\u003cli\u003eAfter development, emulsify with warm water\u003c\/li\u003e\n\u003cli\u003eRinse your hair thoroughly\u003c\/li\u003e\n\u003cli\u003eStyle your hair as usual\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"0\/6","offer_id":48004161470774,"sku":"CF06","price":11.45,"currency_code":"GBP","in_stock":true},{"title":"0\/89","offer_id":48004161503542,"sku":"CF089","price":11.45,"currency_code":"GBP","in_stock":true},{"title":"2\/0","offer_id":48004161536310,"sku":"CF20","price":11.45,"currency_code":"GBP","in_stock":true},{"title":"5\/07","offer_id":48004161601846,"sku":"CF507","price":11.45,"currency_code":"GBP","in_stock":true},{"title":"5\/4*","offer_id":48004161634614,"sku":"CF54**","price":11.45,"currency_code":"GBP","in_stock":true},{"title":"5\/55*","offer_id":48004161667382,"sku":"CF555**","price":11.45,"currency_code":"GBP","in_stock":true},{"title":"6\/0","offer_id":48004161700150,"sku":"CF60","price":11.45,"currency_code":"GBP","in_stock":true},{"title":"6\/34","offer_id":48004161732918,"sku":"CF634","price":11.45,"currency_code":"GBP","in_stock":true},{"title":"6\/45","offer_id":48004161765686,"sku":"CF645","price":11.45,"currency_code":"GBP","in_stock":true},{"title":"6\/7","offer_id":48004161798454,"sku":"CF67","price":11.45,"currency_code":"GBP","in_stock":true},{"title":"7\/44","offer_id":48004161896758,"sku":"CF744","price":11.45,"currency_code":"GBP","in_stock":true},{"title":"7\/74*","offer_id":48004161929526,"sku":"CF774**","price":11.45,"currency_code":"GBP","in_stock":false},{"title":"8\/0*","offer_id":48004161962294,"sku":"CF80*","price":11.45,"currency_code":"GBP","in_stock":true},{"title":"8\/03","offer_id":48004161995062,"sku":"CF803","price":11.45,"currency_code":"GBP","in_stock":true},{"title":"8\/81","offer_id":48004162027830,"sku":"CF881","price":11.45,"currency_code":"GBP","in_stock":true},{"title":"10\/36","offer_id":48004162060598,"sku":"CF1036","price":11.45,"currency_code":"GBP","in_stock":true},{"title":"10\/39","offer_id":48004162093366,"sku":"CF1039","price":11.45,"currency_code":"GBP","in_stock":true},{"title":"10\/81","offer_id":48004162126134,"sku":"CF1081","price":11.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/1904\/6454\/files\/Sqgroup_a74a4da3-121d-4c36-8bd4-1c3bc9347e14.png?v=1706097311"},{"product_id":"wella-color-xpress-10-minute-100-grey-coverage","title":"Wella Color Xpress Permanent - 10 Minute 100% Grey Coverage","description":"\u003cp\u003eGet fast and fabulous color with Color Xpress, our express permanent color that provides up to \u003cstrong\u003e100% grey coverage in just 10 minutes.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"307\" data-start=\"0\"\u003eUnlock the secret to professional-quality hair color at home with Wella Color Xpress Permanent Hair Color. Perfectly crafted for those who crave vibrant, long-lasting color while maintaining the health of their hair, this cutting-edge formula gives you salon-worthy results in the comfort of your own space.\u003c\/p\u003e\n\u003cp data-end=\"332\" data-start=\"309\"\u003e\u003cstrong data-end=\"332\" data-start=\"309\"\u003eWhy You'll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1102\" data-start=\"334\"\u003e\n\u003cli data-end=\"526\" data-start=\"334\"\u003e\n\u003cstrong data-end=\"373\" data-start=\"336\"\u003eEasy Application \u0026amp; Quick Results:\u003c\/strong\u003e Wella Color Xpress is designed to streamline your beauty routine, offering smooth, even coverage that transforms your look with minimal processing time.\u003c\/li\u003e\n\u003cli data-end=\"724\" data-start=\"527\"\u003e\n\u003cstrong data-end=\"553\" data-start=\"529\"\u003eRich, Glowing Color:\u003c\/strong\u003e Whether you're concealing grays or deepening your natural shade, this permanent hair color infuses your hair with rich, multi-dimensional hues that radiate with vitality.\u003c\/li\u003e\n\u003cli data-end=\"948\" data-start=\"725\"\u003e\n\u003cstrong data-end=\"760\" data-start=\"727\"\u003eAdvanced, Nourishing Formula:\u003c\/strong\u003e This unique blend not only ensures long-lasting, fade-resistant color but also nourishes and protects your hair during the coloring process, leaving it looking healthier and more vibrant.\u003c\/li\u003e\n\u003cli data-end=\"1102\" data-start=\"949\"\u003e\n\u003cstrong data-end=\"976\" data-start=\"951\"\u003eWide Range of Shades:\u003c\/strong\u003e From natural tones to bold, adventurous colors, the expansive shade range lets you find the perfect color to suit your style.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-is-last-node=\"\" data-end=\"1364\" data-start=\"1104\"\u003eTake your hair care routine to the next level with Wella Color Xpress Permanent Hair Color, where innovation meets precision for flawless at-home results. Experience the confidence of a revitalized, youthful look every day, with the trusted expertise of Wella.\u003c\/p\u003e\n\u003cp data-is-last-node=\"\" data-end=\"1364\" data-start=\"1104\"\u003e1:1 Mix with \u003ca href=\"https:\/\/idfhf2opu8yps789-76919046454.shopifypreview.com\/products\/wella-welloxon-perfect-creme-developer?variant=47385279267126\"\u003eWelloxon Perfect.\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"2","offer_id":55198390878590,"sku":"CX2","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"4","offer_id":55198431084926,"sku":"CX4","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"5","offer_id":55198431117694,"sku":"CX5","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"6","offer_id":55198431150462,"sku":"CX6","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"7","offer_id":55198431183230,"sku":"CX7","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"8","offer_id":55198431215998,"sku":"CX8","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"9","offer_id":55198431248766,"sku":"CX9","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":55198431281534,"sku":"CX10","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"7\/1","offer_id":55198431314302,"sku":"CX71","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"5\/1","offer_id":56444060860798,"sku":"CX51","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"8\/31","offer_id":56444060893566,"sku":"CX831","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"6\/07","offer_id":56444060926334,"sku":"CX607","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"9\/06","offer_id":56444060959102,"sku":"CX906","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"6\/02","offer_id":56444060991870,"sku":"CX602","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/1904\/6454\/files\/Sq_57c83dec-c208-49f7-9965-b5fb9578c45d.png?v=1739880699"},{"product_id":"wella-true-grey-conditioner","title":"Wella - True Grey Conditioner 500ml","description":"\u003cdiv class=\"productContentBox\"\u003e\n\u003cdiv class=\"productContentBox__desc\"\u003e\n\u003ch2\u003eTRUE GREY CLEAR \u003cbr\u003eCONDITIONING PERFECTOR\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cp\u003eA clear conditioning treatment which leaves the hair feeling soft and manageable. With 3 usage options: post treatment, toner diluter and for express treatments.\u003c\/p\u003e\n\u003cp\u003eAfter treatment\u003cbr\u003eAfter completion of the development time, emulsify with warm water, shampoo and rinse out. Apply 1-2 pumps of No2 Clear Conditioning Perfector, comb through the hair and leave up to 3 minutes. Rinse and style.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"True Grey Conditioner 500ml","offer_id":56931343958398,"sku":"25767**","price":13.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/1904\/6454\/files\/SqTrueGreyConditioner.png?v=1706026318"}],"url":"https:\/\/hairwaysdirect.com\/collections\/wella-hair-colour.oembed","provider":"Hairways (Hair and Beauty) Ltd","version":"1.0","type":"link"}