{"title":"Wella Ultimate Color Blonde","description":"\u003ch2\u003eWella Professionals Ultimate Color Blonde\u003c\/h2\u003e\n\n\u003cp\u003eKeep blonde hair bright, cool and beautifully conditioned with the \u003cstrong\u003eWella Professionals Ultimate Color Blonde\u003c\/strong\u003e range. Developed specifically for blonde, highlighted and lightened hair, this professional hair care system helps neutralise unwanted brassiness while restoring moisture, softness and manageability.\u003c\/p\u003e\n\n\u003cp\u003eCombining targeted \u003cstrong\u003eanti-brass technology\u003c\/strong\u003e with strengthening and conditioning ingredients, Wella Ultimate Color Blonde helps maintain cleaner, cooler blonde tones without compromising the condition of the hair. Whether you're maintaining highlights, balayage or an all-over blonde, the range is designed to keep colour looking fresh while caring for hair that may be more vulnerable to dryness and breakage following lightening services.\u003c\/p\u003e\n\n\u003ch3\u003eProfessional Care for Blonde \u0026amp; Lightened Hair\u003c\/h3\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eWella Ultimate Color Blonde Shampoo\u003c\/strong\u003e uses violet pigments to target unwanted yellow and orange tones, helping restore a brighter, more colour-true blonde. Activated charcoal works alongside Wella's Metal Purifier technology, helping protect against damage associated with metals found in hard water while supporting a cleaner, more radiant blonde finish.\u003c\/p\u003e\n\n\u003cp\u003eFollow with \u003cstrong\u003eWella Ultimate Color Blonde Conditioner\u003c\/strong\u003e to provide soft brass neutralisation alongside essential conditioning care. Enriched with Pro-Vitamin B5 and Glycine, its strengthening formula replenishes moisture, improves detangling and helps reinforce the hair fibre for smoother, more resilient blonde hair.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Choose Wella Ultimate Color Blonde?\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional hair care specifically developed for blonde and lightened hair\u003c\/li\u003e\n\u003cli\u003eHelps neutralise unwanted yellow and orange brassiness\u003c\/li\u003e\n\u003cli\u003eSupports brighter, cooler and more colour-true blonde tones\u003c\/li\u003e\n\u003cli\u003eViolet pigments provide targeted anti-brass care\u003c\/li\u003e\n\u003cli\u003eHelps maintain softness, smoothness and manageability\u003c\/li\u003e\n\u003cli\u003eGlycine supports stronger, more resilient hair\u003c\/li\u003e\n\u003cli\u003ePro-Vitamin B5 helps replenish and retain moisture\u003c\/li\u003e\n\u003cli\u003eHelps care for hair affected by colouring and lightening services\u003c\/li\u003e\n\u003cli\u003eProfessional Wella formulas for salon-quality blonde maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eComplete Your Ultimate Color Blonde Routine\u003c\/h3\u003e\n\n\u003cp\u003eStart with \u003cstrong\u003eUltimate Color Blonde Shampoo\u003c\/strong\u003e to cleanse and neutralise unwanted brassy tones, then follow with \u003cstrong\u003eUltimate Color Blonde Conditioner\u003c\/strong\u003e to condition, strengthen and smooth. Used together, the two-step routine helps maintain luminous blonde colour while leaving the hair feeling soft, hydrated and easier to manage.\u003c\/p\u003e\n\n\u003cp\u003eDiscover \u003cstrong\u003eWella Professionals Ultimate Color Blonde\u003c\/strong\u003e at Hairways Direct and give blonde, highlighted and lightened hair targeted professional care between salon colour services.\u003c\/p\u003e\n","products":[{"product_id":"wella-ultimate-color-blonde-shampoo","title":"Wella Professionals Ultimate Color Blonde Shampoo","description":"\u003c!-- SEO-Friendly Intro + Benefits with hidden H2 --\u003e\n\n\u003ch2 class=\"visually-hidden\"\u003eWella Professionals Ultimate Color Blonde Shampoo Benefits\u003c\/h2\u003e\n\n\u003cp\u003eWella Professionals Ultimate Color Blonde Shampoo is an anti-brassiness shampoo developed for blonde and lightened hair. Powered by violet pigments, activated charcoal and Wella Metal Purifier technology, it helps neutralise unwanted yellow and orange tones while supporting a cooler, brighter and more colour-true finish.\u003c\/p\u003e\n\n\u003cp\u003eEnriched with Glycine and Provitamin B5, the silky formula helps nourish, smooth and hydrate the hair while protecting against damage associated with metals found in hard water. Hair is left noticeably brighter, softer and more supple after cleansing.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eAnti-brassiness shampoo for blonde and lightened hair\u003c\/li\u003e\n\u003cli\u003eViolet pigments help neutralise yellow and orange tones\u003c\/li\u003e\n\u003cli\u003eActivated charcoal supports a cleaner, brighter blonde finish\u003c\/li\u003e\n\u003cli\u003eMetal Purifier technology helps protect against metal-related damage\u003c\/li\u003e\n\u003cli\u003eGlycine and Provitamin B5 help nourish, smooth and hydrate\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, bright and high-shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\n\u003cstyle\u003e\n\n.premium-collapsible{\nborder:1px solid #e5e5e5;\nborder-radius:10px;\noverflow:hidden;\nmargin:25px 0;\nfont-family:inherit;\n}\n\n.premium-collapsible details{\nborder-top:1px solid #e5e5e5;\n}\n\n.premium-collapsible details:first-child{\nborder-top:none;\n}\n\n.premium-collapsible \u003e details \u003e summary{\npadding:14px 16px;\ncursor:pointer;\nfont-weight:600;\nbackground:linear-gradient(90deg,#1a1722,#a55baa);\ncolor:#fff;\nlist-style:none;\nposition:relative;\nline-height:1.3;\n}\n\n.premium-collapsible \u003e details \u003e summary::-webkit-details-marker{\ndisplay:none;\n}\n\n.premium-collapsible \u003e details \u003e summary::after{\ncontent:\"＋\";\nposition:absolute;\nright:16px;\nfont-size:16px;\n}\n\n.premium-collapsible \u003e details[open] \u003e summary::after{\ncontent:\"−\";\n}\n\n.premium-collapsible .content{\npadding:16px;\nbackground:#fff;\ncolor:#333;\n}\n\n.premium-collapsible ul,\n.premium-collapsible ol{\npadding-left:18px;\nmargin:0;\n}\n\n.premium-collapsible li{\nmargin-bottom:6px;\n}\n\n.visually-hidden{\nposition:absolute;\nleft:-9999px;\ntop:auto;\nwidth:1px;\nheight:1px;\noverflow:hidden;\n}\n\n\n\/* COMPLETE YOUR COLOR BLONDE ROUTINE *\/\n\n.ultimate-system{\ndisplay:grid;\ngrid-template-columns:repeat(auto-fit,minmax(160px,1fr));\ngap:12px;\nmargin:25px 0;\ntext-align:center;\n}\n\n.ultimate-step{\nborder:1px solid #e5e5e5;\nborder-radius:10px;\npadding:14px 10px;\ntext-decoration:none;\ncolor:#333;\nbackground:#fff;\nposition:relative;\ntransition:.2s ease;\n}\n\n.ultimate-step:hover{\nbox-shadow:0 6px 16px rgba(0,0,0,.08);\ntransform:translateY(-2px);\n}\n\n.ultimate-step-number{\nposition:absolute;\ntop:-10px;\nleft:50%;\ntransform:translateX(-50%);\nbackground:linear-gradient(90deg,#1a1722,#a55baa);\ncolor:#fff;\nfont-size:11px;\npadding:4px 8px;\nborder-radius:20px;\nfont-weight:600;\n}\n\n.ultimate-step strong{\ndisplay:block;\nmargin-top:8px;\nfont-size:13px;\n}\n\n.ultimate-step span{\nfont-size:12px;\ncolor:#666;\n}\n\n.current-product{\nborder:2px solid #a55baa;\nbackground:#fbf6fc;\n}\n\n.current-badge{\ndisplay:inline-block;\nmargin-top:6px;\nmargin-bottom:6px;\npadding:3px 8px;\nfont-size:11px;\nfont-weight:600;\nborder-radius:20px;\nbackground:#1a1722;\ncolor:#fff;\n}\n\n\n\/* COLLECTION SELECTOR *\/\n\n.ultimate-selector{\nborder:1px solid #e5e5e5;\nborder-radius:12px;\npadding:20px;\nmargin:30px 0;\nbackground:#fff;\n}\n\n.ultimate-selector-title{\ntext-align:center;\nfont-weight:700;\nfont-size:18px;\nmargin-bottom:8px;\n}\n\n.ultimate-selector-subtitle{\ntext-align:center;\nfont-size:14px;\ncolor:#666;\nmargin-bottom:18px;\n}\n\n.ultimate-grid{\ndisplay:grid;\ngrid-template-columns:repeat(auto-fit,minmax(170px,1fr));\ngap:12px;\n}\n\n.ultimate-card{\nborder:1px solid #dfe8ef;\nborder-radius:10px;\npadding:16px 12px;\ntext-decoration:none !important;\nbackground:#fff;\ntransition:.2s ease;\ntext-align:center;\ncolor:#333 !important;\n}\n\n.ultimate-card:hover{\ntransform:translateY(-2px);\nbox-shadow:0 6px 16px rgba(0,0,0,.08);\n}\n\n.ultimate-card strong{\ndisplay:block;\nfont-size:14px;\nmargin-bottom:6px;\n}\n\n.ultimate-card span{\nfont-size:12px;\ncolor:#666;\nline-height:1.4;\n}\n\n\u003c\/style\u003e\n\n\n\u003cdiv class=\"premium-collapsible\"\u003e\n\n\n\u003cdetails\u003e\n\n\u003csummary\u003eOverview\u003c\/summary\u003e\n\n\u003cdiv class=\"content\"\u003e\n\n\u003cp\u003eWella Professionals Ultimate Color Blonde Shampoo is designed to revive blonde and lightened hair by targeting unwanted brassiness while cleansing the hair. Violet pigments help neutralise yellow and orange tones to maintain a cooler, fresher-looking blonde result.\u003c\/p\u003e\n\n\u003cp\u003eActivated charcoal works alongside Wella Metal Purifier technology to support cleaner, brighter colour while helping protect against damage caused by metals present in hard water. Glycine and Provitamin B5 help nourish, hydrate and visibly smooth the hair for a soft, supple finish.\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003c\/details\u003e\n\n\n\u003cdetails\u003e\n\n\u003csummary\u003eKey Features\u003c\/summary\u003e\n\n\u003cdiv class=\"content\"\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eProfessional anti-brassiness shampoo for blonde hair\u003c\/li\u003e\n\n\u003cli\u003eSuitable for blonde and lightened hair\u003c\/li\u003e\n\n\u003cli\u003eViolet pigments help neutralise unwanted yellow and orange tones\u003c\/li\u003e\n\n\u003cli\u003eActivated charcoal helps support brighter-looking blonde colour\u003c\/li\u003e\n\n\u003cli\u003eMetal Purifier technology helps protect against metal-related damage\u003c\/li\u003e\n\n\u003cli\u003eGlycine helps minimise the risk of breakage\u003c\/li\u003e\n\n\u003cli\u003eProvitamin B5 helps hydrate and visibly smooth the hair\u003c\/li\u003e\n\n\u003cli\u003eLeaves hair soft, supple and high-shine\u003c\/li\u003e\n\n\u003cli\u003eIdeal for maintaining cool, colour-true blonde results\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\n\u003c\/details\u003e\n\n\n\u003cdetails\u003e\n\n\u003csummary\u003eHow to Use\u003c\/summary\u003e\n\n\u003cdiv class=\"content\"\u003e\n\n\u003col\u003e\n\n\u003cli\u003eApply to wet hair.\u003c\/li\u003e\n\n\u003cli\u003eMassage through the hair to create a lather.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for up to 5 minutes depending on the desired level of neutralisation.\u003c\/li\u003e\n\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\n\u003cli\u003eUse up to 2 times per week if required.\u003c\/li\u003e\n\n\u003cli\u003eFollow with Wella Ultimate Color Blonde Conditioner.\u003c\/li\u003e\n\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e As this formula contains violet pigments, monitor the hair during development and adjust frequency according to the level of brassiness and desired result.\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003c\/details\u003e\n\n\n\u003cdetails\u003e\n\n\u003csummary\u003eIngredients\u003c\/summary\u003e\n\n\u003cdiv class=\"content\"\u003e\n\n\u003cp\u003eAqua\/Water\/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Glycol Distearate, Parfum\/Fragrance, Sodium Chloride, Panthenol, Sodium Benzoate, Citric Acid, Charcoal Powder, Glycine, Propanediol, Acid Violet 43, Trisodium Ethylenediamine Disuccinate, EDTA, Glyceryl Oleate, Polyglyceryl-10 Laurate, Polyquaternium-6, Malic Acid, Tetramethyl Acetyloctahydronaphthalenes, Linalool, Limonene, Hydroxycitronellal, Histidine, Vanillin, Linalyl Acetate, Coumarin, Oleic Acid, Squalane, Dehydroacetic Acid, Pentylene Glycol, Xanthan Gum, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Citrate, Sodium Xylenesulfonate.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePlease note:\u003c\/strong\u003e Ingredient lists may be updated by the manufacturer. Always check the product packaging for the most current ingredient information before use.\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003c\/details\u003e\n\n\n\u003cdetails\u003e\n\n\u003csummary\u003eTechnical Specifications\u003c\/summary\u003e\n\n\u003cdiv class=\"content\"\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eBrand: Wella Professionals\u003c\/li\u003e\n\n\u003cli\u003eRange: Ultimate Color Blonde\u003c\/li\u003e\n\n\u003cli\u003eProduct Type: Anti-Brassiness Shampoo\u003c\/li\u003e\n\n\u003cli\u003eHair Type: Blonde and lightened hair\u003c\/li\u003e\n\n\u003cli\u003eColour Technology: Violet pigments\u003c\/li\u003e\n\n\u003cli\u003eKey Technology: Metal Purifier\u003c\/li\u003e\n\n\u003cli\u003eKey Ingredients: Activated Charcoal, Glycine \u0026amp; Provitamin B5\u003c\/li\u003e\n\n\u003cli\u003eDevelopment Time: Up to 5 minutes\u003c\/li\u003e\n\n\u003cli\u003eRecommended Frequency: Up to 2 times per week as required\u003c\/li\u003e\n\n\u003cli\u003eSize: 250ml\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\n\u003c\/details\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c!-- COMPLETE YOUR COLOR BLONDE ROUTINE --\u003e\n\n\u003cdiv style=\"text-align:center; margin:25px 0 15px;\"\u003e\n\n\u003ch3 style=\"margin:0; font-size:18px;\"\u003eComplete Your Ultimate Color Blonde Routine\u003c\/h3\u003e\n\n\u003cp style=\"margin:5px 0 0; color:#666; font-size:14px;\"\u003e\nNeutralise brassiness, maintain brightness and keep blonde hair feeling soft and conditioned.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\n\u003cdiv class=\"ultimate-system\"\u003e\n\n\u003ca href=\"\/products\/wella-ultimate-color-blonde-shampoo\" class=\"ultimate-step current-product\"\u003e\n\u003cdiv class=\"ultimate-step-number\"\u003eStep 1\u003c\/div\u003e\n\u003cdiv class=\"current-badge\"\u003eCurrent Product\u003c\/div\u003e\n\u003cstrong\u003eBlonde Shampoo\u003c\/strong\u003e\n\u003cspan\u003eNeutralise \u0026amp; brighten\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"\/products\/wella-ultimate-color-blonde-conditioner\" class=\"ultimate-step\"\u003e\n\u003cdiv class=\"ultimate-step-number\"\u003eStep 2\u003c\/div\u003e\n\u003cstrong\u003eBlonde Conditioner\u003c\/strong\u003e\n\u003cspan\u003eCondition \u0026amp; smooth\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003c\/div\u003e\n\n\n\u003c!-- COLLECTIONS --\u003e\n\n\u003cdiv class=\"ultimate-selector\"\u003e\n\n\u003cdiv class=\"ultimate-selector-title\"\u003e\nExplore The Wella Ultimate Collection\n\u003c\/div\u003e\n\n\u003cdiv class=\"ultimate-selector-subtitle\"\u003e\nProfessional systems for repair, smoothness and colour protection.\n\u003c\/div\u003e\n\n\u003cdiv class=\"ultimate-grid\"\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/wella-ultimate-repair\" class=\"ultimate-card\"\u003e\n\u003cstrong style=\"color:#8c0000;\"\u003eUltimate Repair\u003c\/strong\u003e\n\u003cspan\u003eRebuild damaged hair structure\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/wella-ultimate-smooth-1\" class=\"ultimate-card\"\u003e\n\u003cstrong style=\"color:#b17946;\"\u003eUltimate Smooth\u003c\/strong\u003e\n\u003cspan\u003eControl frizz and enhance smoothness\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/wella-ultimate-color\" class=\"ultimate-card\"\u003e\n\u003cstrong style=\"color:#7c1758;\"\u003eUltimate Color\u003c\/strong\u003e\n\u003cspan\u003eProtect and extend colour vibrancy\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/wella-ultimate-color-blonde\" class=\"ultimate-card\"\u003e\n\u003cstrong style=\"color:#a55baa;\"\u003eUltimate Color Blonde\u003c\/strong\u003e\n\u003cspan\u003eNeutralise brassiness \u0026amp; care for blonde hair\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"50ml","offer_id":57927817331070,"sku":"30419","price":2.95,"currency_code":"GBP","in_stock":true},{"title":"250ml","offer_id":57927817363838,"sku":"30416","price":16.5,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":57927817396606,"sku":"30418","price":29.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/1904\/6454\/files\/JPG_HighRes-Wella-Professionals_Ultimate-Color-Blonde_eCom_Shampoo_250ml_PI1.jpg?v=1787909399"},{"product_id":"wella-ultimate-color-blonde-conditioner","title":"Wella Professionals Ultimate Color Blonde Conditioner 200ml","description":"\u003c!-- SEO-Friendly Intro + Benefits with hidden H2 --\u003e\n\n\u003ch2 class=\"visually-hidden\"\u003eWella Professionals Ultimate Color Blonde Conditioner Benefits\u003c\/h2\u003e\n\n\u003cp\u003eWella Professionals Ultimate Color Blonde Conditioner is designed to care for blonde and highlighted hair while providing soft brass neutralisation and intensive conditioning. Its strengthening formula helps reduce breakage, improve detangling and restore moisture, leaving hair smoother, softer and easier to manage after every wash.\u003c\/p\u003e\n\n\u003cp\u003eEnriched with Pro-Vitamin B5 and Glycine, the conditioner helps reinforce the hair fibre while replenishing moisture from scalp to ends. Used alongside Ultimate Color Blonde Shampoo, it supports cool blonde tones, improved resilience and a more radiant, healthy-looking finish.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eSoft brass neutralisation for blonde and highlighted hair\u003c\/li\u003e\n\u003cli\u003eHelps reduce hair breakage by up to 90%*\u003c\/li\u003e\n\u003cli\u003eImproves smoothness and detangling\u003c\/li\u003e\n\u003cli\u003ePro-Vitamin B5 helps replenish and retain moisture\u003c\/li\u003e\n\u003cli\u003eHelps reinforce the hair fibre\u003c\/li\u003e\n\u003cli\u003eLeaves blonde hair soft, silky and manageable\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003csmall\u003e*Versus non-conditioning shampoo.\u003c\/small\u003e\u003c\/p\u003e\n\n\n\u003cstyle\u003e\n\n.premium-collapsible{\nborder:1px solid #e5e5e5;\nborder-radius:10px;\noverflow:hidden;\nmargin:25px 0;\nfont-family:inherit;\n}\n\n.premium-collapsible details{\nborder-top:1px solid #e5e5e5;\n}\n\n.premium-collapsible details:first-child{\nborder-top:none;\n}\n\n.premium-collapsible \u003e details \u003e summary{\npadding:14px 16px;\ncursor:pointer;\nfont-weight:600;\nbackground:linear-gradient(90deg,#1a1722,#a55baa);\ncolor:#fff;\nlist-style:none;\nposition:relative;\nline-height:1.3;\n}\n\n.premium-collapsible \u003e details \u003e summary::-webkit-details-marker{\ndisplay:none;\n}\n\n.premium-collapsible \u003e details \u003e summary::after{\ncontent:\"＋\";\nposition:absolute;\nright:16px;\nfont-size:16px;\n}\n\n.premium-collapsible \u003e details[open] \u003e summary::after{\ncontent:\"−\";\n}\n\n.premium-collapsible .content{\npadding:16px;\nbackground:#fff;\ncolor:#333;\n}\n\n.premium-collapsible ul,\n.premium-collapsible ol{\npadding-left:18px;\nmargin:0;\n}\n\n.premium-collapsible li{\nmargin-bottom:6px;\n}\n\n.visually-hidden{\nposition:absolute;\nleft:-9999px;\ntop:auto;\nwidth:1px;\nheight:1px;\noverflow:hidden;\n}\n\n\n\/* COMPLETE YOUR COLOR BLONDE ROUTINE *\/\n\n.ultimate-system{\ndisplay:grid;\ngrid-template-columns:repeat(auto-fit,minmax(160px,1fr));\ngap:12px;\nmargin:25px 0;\ntext-align:center;\n}\n\n.ultimate-step{\nborder:1px solid #e5e5e5;\nborder-radius:10px;\npadding:14px 10px;\ntext-decoration:none;\ncolor:#333;\nbackground:#fff;\nposition:relative;\ntransition:.2s ease;\n}\n\n.ultimate-step:hover{\nbox-shadow:0 6px 16px rgba(0,0,0,.08);\ntransform:translateY(-2px);\n}\n\n.ultimate-step-number{\nposition:absolute;\ntop:-10px;\nleft:50%;\ntransform:translateX(-50%);\nbackground:linear-gradient(90deg,#1a1722,#a55baa);\ncolor:#fff;\nfont-size:11px;\npadding:4px 8px;\nborder-radius:20px;\nfont-weight:600;\n}\n\n.ultimate-step strong{\ndisplay:block;\nmargin-top:8px;\nfont-size:13px;\n}\n\n.ultimate-step span{\nfont-size:12px;\ncolor:#666;\n}\n\n.current-product{\nborder:2px solid #a55baa;\nbackground:#fbf6fc;\n}\n\n.current-badge{\ndisplay:inline-block;\nmargin-top:6px;\nmargin-bottom:6px;\npadding:3px 8px;\nfont-size:11px;\nfont-weight:600;\nborder-radius:20px;\nbackground:#1a1722;\ncolor:#fff;\n}\n\n\n\/* COLLECTION SELECTOR *\/\n\n.ultimate-selector{\nborder:1px solid #e5e5e5;\nborder-radius:12px;\npadding:20px;\nmargin:30px 0;\nbackground:#fff;\n}\n\n.ultimate-selector-title{\ntext-align:center;\nfont-weight:700;\nfont-size:18px;\nmargin-bottom:8px;\n}\n\n.ultimate-selector-subtitle{\ntext-align:center;\nfont-size:14px;\ncolor:#666;\nmargin-bottom:18px;\n}\n\n.ultimate-grid{\ndisplay:grid;\ngrid-template-columns:repeat(auto-fit,minmax(170px,1fr));\ngap:12px;\n}\n\n.ultimate-card{\nborder:1px solid #dfe8ef;\nborder-radius:10px;\npadding:16px 12px;\ntext-decoration:none !important;\nbackground:#fff;\ntransition:.2s ease;\ntext-align:center;\ncolor:#333 !important;\n}\n\n.ultimate-card:hover{\ntransform:translateY(-2px);\nbox-shadow:0 6px 16px rgba(0,0,0,.08);\n}\n\n.ultimate-card strong{\ndisplay:block;\nfont-size:14px;\nmargin-bottom:6px;\n}\n\n.ultimate-card span{\nfont-size:12px;\ncolor:#666;\nline-height:1.4;\n}\n\n\u003c\/style\u003e\n\n\n\u003cdiv class=\"premium-collapsible\"\u003e\n\n\n\u003cdetails\u003e\n\n\u003csummary\u003eOverview\u003c\/summary\u003e\n\n\u003cdiv class=\"content\"\u003e\n\n\u003cp\u003eWella Professionals Ultimate Color Blonde Conditioner is formulated to condition, strengthen and smooth blonde and highlighted hair while gently helping to neutralise unwanted brassiness. It works alongside a toning shampoo to maintain cooler blonde tones without compromising softness or manageability.\u003c\/p\u003e\n\n\u003cp\u003eThe conditioning formula is enriched with Pro-Vitamin B5 and Glycine to replenish moisture and reinforce the hair fibre. With regular use, hair feels softer, smoother and easier to detangle, while breakage is reduced and blonde tones appear brighter and more balanced.\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003c\/details\u003e\n\n\n\u003cdetails\u003e\n\n\u003csummary\u003eKey Features\u003c\/summary\u003e\n\n\u003cdiv class=\"content\"\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eProfessional conditioner for blonde and highlighted hair\u003c\/li\u003e\n\n\u003cli\u003eProvides soft brass neutralisation\u003c\/li\u003e\n\n\u003cli\u003eHelps maintain cool, balanced blonde tones\u003c\/li\u003e\n\n\u003cli\u003eReduces hair breakage by up to 90%*\u003c\/li\u003e\n\n\u003cli\u003eStrengthening formula helps reinforce the hair fibre\u003c\/li\u003e\n\n\u003cli\u003eImproves smoothness and detangling\u003c\/li\u003e\n\n\u003cli\u003eLeaves hair silky, soft and manageable\u003c\/li\u003e\n\n\u003cli\u003ePro-Vitamin B5 helps replenish and retain moisture\u003c\/li\u003e\n\n\u003cli\u003eGlycine supports stronger, more resilient hair\u003c\/li\u003e\n\n\u003cli\u003eDesigned to complement Ultimate Color Blonde Shampoo\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003csmall\u003e*Versus non-conditioning shampoo.\u003c\/small\u003e\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003c\/details\u003e\n\n\n\u003cdetails\u003e\n\n\u003csummary\u003eHow to Use\u003c\/summary\u003e\n\n\u003cdiv class=\"content\"\u003e\n\n\u003col\u003e\n\n\u003cli\u003eApply generously to clean, damp hair.\u003c\/li\u003e\n\n\u003cli\u003eDistribute evenly through the mid-lengths and ends.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for up to 5 minutes.\u003c\/li\u003e\n\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\n\u003cli\u003eUse after Wella Ultimate Color Blonde Shampoo as part of a complete blonde-care routine.\u003c\/li\u003e\n\n\u003c\/ol\u003e\n\n\u003c\/div\u003e\n\n\u003c\/details\u003e\n\n\n\u003cdetails\u003e\n\n\u003csummary\u003eIngredients\u003c\/summary\u003e\n\n\u003cdiv class=\"content\"\u003e\n\n\u003cp\u003eAqua\/Water\/Eau, Propylene Glycol, Cetearyl Alcohol, Behentrimonium Chloride, Steareth-20, Phenoxyethanol, Parfum\/Fragrance, Panthenol, Glycerin, Isopropyl Alcohol, Polyquaternium-37, Glycine, Potassium Phosphate, Propylene Glycol Dicaprylate\/Dicaprate, Tetramethyl Acetyloctahydronaphthalenes, PPG-1 Trideceth-6, Linalool, Limonene, Hydroxycitronellal, Vanillin, Linalyl Acetate, Histidine, Coumarin, Acrylates\/Stearyl Methacrylate Copolymer, Sodium Hydroxide, Citrus Aurantium Peel Oil, Citric Acid, Sorbitan Oleate, Basic Red 76, HC Blue No. 16, HC Blue No. 2, EDTA.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePlease note:\u003c\/strong\u003e Ingredient lists may be updated by the manufacturer. Always check the product packaging for the most current ingredient information before use.\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003c\/details\u003e\n\n\n\u003cdetails\u003e\n\n\u003csummary\u003eTechnical Specifications\u003c\/summary\u003e\n\n\u003cdiv class=\"content\"\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eBrand: Wella Professionals\u003c\/li\u003e\n\n\u003cli\u003eRange: Ultimate Color Blonde\u003c\/li\u003e\n\n\u003cli\u003eProduct Type: Blonde Conditioner\u003c\/li\u003e\n\n\u003cli\u003eHair Type: Blonde and highlighted hair\u003c\/li\u003e\n\n\u003cli\u003ePrimary Benefit: Moisture, strengthening and brass neutralisation\u003c\/li\u003e\n\n\u003cli\u003eKey Ingredients: Pro-Vitamin B5 \u0026amp; Glycine\u003c\/li\u003e\n\n\u003cli\u003eBreakage Reduction: Up to 90%*\u003c\/li\u003e\n\n\u003cli\u003eDevelopment Time: Up to 5 minutes\u003c\/li\u003e\n\n\u003cli\u003eSize: 200ml\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003csmall\u003e*Versus non-conditioning shampoo.\u003c\/small\u003e\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003c\/details\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c!-- COMPLETE YOUR COLOR BLONDE ROUTINE --\u003e\n\n\u003cdiv style=\"text-align:center; margin:25px 0 15px;\"\u003e\n\n\u003ch3 style=\"margin:0; font-size:18px;\"\u003eComplete Your Ultimate Color Blonde Routine\u003c\/h3\u003e\n\n\u003cp style=\"margin:5px 0 0; color:#666; font-size:14px;\"\u003e\nNeutralise brassiness, restore moisture and maintain soft, luminous blonde hair.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\n\u003cdiv class=\"ultimate-system\"\u003e\n\n\u003ca href=\"\/products\/wella-ultimate-color-blonde-shampoo\" class=\"ultimate-step\"\u003e\n\u003cdiv class=\"ultimate-step-number\"\u003eStep 1\u003c\/div\u003e\n\u003cstrong\u003eBlonde Shampoo\u003c\/strong\u003e\n\u003cspan\u003eNeutralise \u0026amp; brighten\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"\/products\/wella-ultimate-color-blonde-conditioner\" class=\"ultimate-step current-product\"\u003e\n\u003cdiv class=\"ultimate-step-number\"\u003eStep 2\u003c\/div\u003e\n\u003cdiv class=\"current-badge\"\u003eCurrent Product\u003c\/div\u003e\n\u003cstrong\u003eBlonde Conditioner\u003c\/strong\u003e\n\u003cspan\u003eCondition \u0026amp; smooth\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003c\/div\u003e\n\n\n\u003c!-- COLLECTIONS --\u003e\n\n\u003cdiv class=\"ultimate-selector\"\u003e\n\n\u003cdiv class=\"ultimate-selector-title\"\u003e\nExplore The Wella Ultimate Collection\n\u003c\/div\u003e\n\n\u003cdiv class=\"ultimate-selector-subtitle\"\u003e\nProfessional systems for repair, smoothness and colour protection.\n\u003c\/div\u003e\n\n\u003cdiv class=\"ultimate-grid\"\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/wella-ultimate-repair\" class=\"ultimate-card\"\u003e\n\u003cstrong style=\"color:#8c0000;\"\u003eUltimate Repair\u003c\/strong\u003e\n\u003cspan\u003eRebuild damaged hair structure\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/wella-ultimate-smooth-1\" class=\"ultimate-card\"\u003e\n\u003cstrong style=\"color:#b17946;\"\u003eUltimate Smooth\u003c\/strong\u003e\n\u003cspan\u003eControl frizz and enhance smoothness\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/wella-ultimate-color\" class=\"ultimate-card\"\u003e\n\u003cstrong style=\"color:#7c1758;\"\u003eUltimate Color\u003c\/strong\u003e\n\u003cspan\u003eProtect and extend colour vibrancy\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/wella-ultimate-color-blonde\" class=\"ultimate-card\"\u003e\n\u003cstrong style=\"color:#a55baa;\"\u003eUltimate Color Blonde\u003c\/strong\u003e\n\u003cspan\u003eNeutralise brassiness \u0026amp; care for blonde hair\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":57928133050750,"sku":"30417","price":19.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/1904\/6454\/files\/JPG_HighRes-Wella-Professionals_Ultimate-Color-Blonde_eCom_Conditioner_200ml_PI1.jpg?v=1787911455"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/1904\/6454\/collections\/JPG_HighRes-Wella-Professionals_Ultimate-Color-Blonde_eCom_Range_de677ac4-3bfc-4a06-a6c5-cfa5a1f9ea50.jpg?v=1787912409","url":"https:\/\/hairwaysdirect.com\/collections\/wella-ultimate-color-blonde.oembed","provider":"Hairways (Hair and Beauty) Ltd","version":"1.0","type":"link"}