{"product_id":"asp-botanicals-primer-shampoo-1000ml","title":"ASP Kitoko Botanical Colour - Primer Shampoo 1000ml","description":"\u003c!-- SEO-Friendly Intro --\u003e\n\u003ch2 class=\"visually-hidden\"\u003eASP Kitoko Botanical Colour Primer Shampoo 1000ml\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eASP Kitoko Botanical Colour Primer Shampoo is a professional pre-colour cleansing shampoo designed specifically to prepare the hair before application of Kitoko Botanical Colour.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIts alkaline formula helps remove impurities and prepare the hair cuticle for the Botanical Colour service, creating a clean and suitable base before colour application. The generous 1000ml salon size makes it ideal for professional colourists regularly working with the Kitoko Botanical Colour system.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned specifically for use before Kitoko Botanical Colour\u003c\/li\u003e\n\u003cli\u003eProfessional pre-colour cleansing shampoo\u003c\/li\u003e\n\u003cli\u003eHelps remove impurities from the hair\u003c\/li\u003e\n\u003cli\u003eAlkaline formula helps prepare the cuticle for colour\u003c\/li\u003e\n\u003cli\u003eSupports effective preparation before Botanical Colour application\u003c\/li\u003e\n\u003cli\u003eProfessional 1000ml salon size\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- ==========================================\nRELATED PRODUCT CARDS\n========================================== --\u003e\n\u003cstyle\u003e\n\n.product-range{\ndisplay:grid;\ngrid-template-columns:repeat(auto-fit,minmax(150px,1fr));\ngap:12px;\nmargin:25px 0;\ntext-align:center;\n}\n\n.product-card{\nposition:relative;\nborder:1px solid #e5e5e5;\nborder-radius:10px;\npadding:15px 10px;\ntext-decoration:none !important;\nbackground:#fff;\ncolor:#333 !important;\ntransition:.2s ease;\n}\n\n.product-card:hover{\ntransform:translateY(-2px);\nbox-shadow:0 6px 16px rgba(0,0,0,.08);\n}\n\n.product-card-badge{\nposition:absolute;\ntop:-10px;\nleft:50%;\ntransform:translateX(-50%);\nbackground:linear-gradient(90deg,#250971,#7b2ff7);\ncolor:#fff;\nfont-size:11px;\npadding:4px 8px;\nborder-radius:20px;\nwhite-space:nowrap;\n}\n\n.product-card strong{\ndisplay:block;\nmargin-top:8px;\nfont-size:13px;\n}\n\n.product-card span{\nfont-size:12px;\ncolor:#666;\n}\n\n\n\/* ==========================================\nPREMIUM COLLAPSIBLE\n========================================== *\/\n\n.premium-collapsible{\nborder:1px solid #e5e5e5;\nborder-radius:10px;\noverflow:hidden;\nmargin:25px 0;\nfont-family:inherit;\n}\n\n.premium-collapsible details{\nborder-top:1px solid #e5e5e5;\n}\n\n.premium-collapsible details:first-child{\nborder-top:none;\n}\n\n.premium-collapsible \u003e details \u003e summary{\npadding:14px 16px;\ncursor:pointer;\nfont-weight:600;\nbackground:linear-gradient(90deg,#250971,#7b2ff7);\ncolor:#fff;\nlist-style:none;\nposition:relative;\nline-height:1.3;\ntext-align:center;\n}\n\n.premium-collapsible \u003e details \u003e summary::-webkit-details-marker{\ndisplay:none;\n}\n\n.premium-collapsible \u003e details \u003e summary::after{\ncontent:\"＋\";\nposition:absolute;\nright:16px;\nfont-size:16px;\n}\n\n.premium-collapsible \u003e details[open] \u003e summary::after{\ncontent:\"−\";\n}\n\n.premium-collapsible .content{\npadding:16px;\nbackground:#fff;\ncolor:#333;\ntext-align:left;\n}\n\n.premium-collapsible ul,\n.premium-collapsible ol{\npadding-left:18px;\nmargin:0;\n}\n\n.premium-collapsible li{\nmargin-bottom:6px;\n}\n\n\n\/* ==========================================\nINFORMATION NOTE\n========================================== *\/\n\n.product-note{\nmargin:14px 0 0;\npadding:12px 14px;\nborder:1px solid #e5e5e5;\nborder-radius:7px;\nbackground:#fafafa;\nfont-size:12px;\nline-height:1.6;\n}\n\n\n\/* ==========================================\nSMALL SHOP BUTTON\n========================================== *\/\n\n.product-shop-btn{\ndisplay:inline-block;\npadding:8px 14px;\nborder-radius:6px;\nbackground:linear-gradient(90deg,#250971,#7b2ff7);\ncolor:#fff !important;\ntext-decoration:none !important;\nfont-size:10px;\nfont-weight:600;\nletter-spacing:.8px;\ntext-transform:uppercase;\ntransition:.2s ease;\n}\n\n.product-shop-btn:hover{\ntransform:translateY(-1px);\nbox-shadow:0 4px 10px rgba(0,0,0,.12);\n}\n\n\n\/* ==========================================\nMOBILE\n========================================== *\/\n\n@media(max-width:700px){\n\n.product-range{\ngrid-template-columns:repeat(3,1fr);\ngap:8px;\n}\n\n.product-card{\npadding:14px 7px;\n}\n\n.product-card strong{\nfont-size:11px;\n}\n\n.product-card span{\nfont-size:10px;\n}\n\n.product-card-badge{\nfont-size:9px;\npadding:3px 6px;\n}\n\n}\n\n.visually-hidden{\nposition:absolute;\nleft:-9999px;\ntop:auto;\nwidth:1px;\nheight:1px;\noverflow:hidden;\n}\n\n\u003c\/style\u003e\n\u003c!-- ==========================================\nRELATED CARDS\n========================================== --\u003e\n\u003cdiv class=\"product-range\"\u003e\n\u003ca href=\"https:\/\/hairwaysdirect.com\/products\/affinage-botanicals-demi-permanent-colour\" class=\"product-card\"\u003e\n\u003cdiv class=\"product-card-badge\"\u003eBotanical Colour\u003c\/div\u003e\n\u003cstrong\u003eBotanical Colours\u003c\/strong\u003e \u003cspan\u003eExplore the complete shade range\u003c\/span\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/affinage-kitoko-full-range\" class=\"product-card\"\u003e\n\u003cdiv class=\"product-card-badge\"\u003eExplore More\u003c\/div\u003e\n\u003cstrong\u003eFull Kitoko Range\u003c\/strong\u003e \u003cspan\u003eProfessional Kitoko haircare\u003c\/span\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/essentials\" class=\"product-card\"\u003e\n\u003cdiv class=\"product-card-badge\"\u003eProfessional\u003c\/div\u003e\n\u003cstrong\u003eSalon Essentials\u003c\/strong\u003e \u003cspan\u003eBowls, brushes, gloves, foils \u0026amp; more\u003c\/span\u003e\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c!-- ==========================================\nPREMIUM COLLAPSIBLE BOXES\n========================================== --\u003e\n\u003cdiv class=\"premium-collapsible\"\u003e\n\u003c!-- PRODUCT OVERVIEW --\u003e\n\u003cdetails\u003e\n\u003csummary\u003eProduct Overview\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp\u003eASP Kitoko Botanical Colour Primer Shampoo is designed specifically to prepare the hair before a Kitoko Botanical Colour service.\u003c\/p\u003e\n\u003cp\u003eThe professional alkaline cleansing formula helps remove impurities while gently preparing the hair cuticle ahead of Botanical Colour application. This creates a suitable foundation for the deposit-only colour system and helps ensure the hair is properly prepared before the colour is applied.\u003c\/p\u003e\n\u003cp\u003eThe 1000ml size is particularly suited to professional salon use and colourists regularly working with the Kitoko Botanical Colour range.\u003c\/p\u003e\n\u003cp style=\"margin-top: 14px;\"\u003e\u003ca href=\"https:\/\/hairwaysdirect.com\/products\/affinage-botanicals-demi-permanent-colour\" class=\"product-shop-btn\"\u003e Shop Botanical Colours \u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c!-- KEY FEATURES --\u003e\n\u003cdetails\u003e\n\u003csummary\u003eKey Features\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped specifically for Kitoko Botanical Colour preparation\u003c\/li\u003e\n\u003cli\u003eProfessional pre-colour cleansing shampoo\u003c\/li\u003e\n\u003cli\u003eHelps remove impurities and build-up before colouring\u003c\/li\u003e\n\u003cli\u003eAlkaline formula helps gently prepare the hair cuticle\u003c\/li\u003e\n\u003cli\u003eCreates a clean base before Botanical Colour application\u003c\/li\u003e\n\u003cli\u003ePart of the professional ASP Kitoko Botanical Colour system\u003c\/li\u003e\n\u003cli\u003eLarge 1000ml salon size\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"product-note\"\u003e\n\u003cstrong\u003eDesigned as a system:\u003c\/strong\u003e Primer Shampoo is the preparation step for ASP Kitoko Botanical Colour rather than a Botanical Colour shade itself. For colour options, use the Botanical Colours link above.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c!-- HOW TO USE --\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow to Use\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp\u003eUse ASP Kitoko Botanical Colour Primer Shampoo as the preparation step before applying Kitoko Botanical Colour.\u003c\/p\u003e\n\u003cp\u003eFollow ASP's current professional instructions for the complete Botanical Colour service, including shampoo preparation, colour mixing, application and development.\u003c\/p\u003e\n\u003cp style=\"margin-top: 14px;\"\u003e\u003ca href=\"https:\/\/hairwaysdirect.com\/products\/affinage-botanicals-demi-permanent-colour\" class=\"product-shop-btn\"\u003e Shop Kitoko Botanical Colour \u003c\/a\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-note\"\u003e\n\u003cstrong\u003eProfessional use:\u003c\/strong\u003e Always follow the manufacturer's current instructions supplied with Kitoko Botanical Colour and Primer Shampoo. Botanical Colour should be applied using the prescribed professional preparation and allergy-testing procedures.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c!-- INGREDIENTS \u0026 TECHNICAL --\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIngredients \u0026amp; Technical Information\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e ASP\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Kitoko Botanical Colour\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Primer Shampoo \/ Pre-Colour Shampoo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Preparation before Kitoko Botanical Colour\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormula Type:\u003c\/strong\u003e Alkaline cleansing shampoo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 1000ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Use:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Primer Shampoo is formulated to cleanse the hair and prepare the cuticle before use of the Kitoko Botanical Colour system.\u003c\/p\u003e\n\u003cdiv class=\"product-note\"\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e Formulations and ingredient declarations may change. Always check the current product packaging for the complete and most up-to-date ingredient information before use.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e","brand":"A.S.P","offers":[{"title":"Default Title","offer_id":58025284731262,"sku":"24546","price":14.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/1904\/6454\/files\/PrimerShampoo.png?v=1696420060","url":"https:\/\/hairwaysdirect.com\/products\/asp-botanicals-primer-shampoo-1000ml","provider":"Hairways (Hair and Beauty) Ltd","version":"1.0","type":"link"}