{"product_id":"goldwell-pure-pigments-50ml-dye-additives","title":"Goldwell @Pure Pigments 50ml - Dye Additives","description":"\u003ch2\u003eHigh-Definition Colour Boosters for Intense, Multi-Dimensional Hair Colour\u003c\/h2\u003e\n\u003cp\u003eGoldwell \u003cstrong\u003e@Pure Pigments\u003c\/strong\u003e are professional high-definition direct dye additives designed to dramatically enhance salon hair colour results. Powered by advanced \u003cstrong\u003eHD3 Technology\u003c\/strong\u003e, these concentrated pigments deliver up to \u003cstrong\u003e63% more shine and 3x greater colour intensity\u003c\/strong\u003e, creating vibrant, long-lasting colour with exceptional depth and dimension.\u003c\/p\u003e\n\u003cp\u003eDesigned to integrate seamlessly into \u003cstrong\u003eGoldwell Topchic, Colorance and Nectaya\u003c\/strong\u003e colour systems, Pure Pigments allow colourists to customise tones, intensify colour reflections and create dynamic multi-dimensional results with improved colour durability.\u003c\/p\u003e\n\u003cp\u003eUnlike traditional colour boosters, Pure Pigments create an \u003cstrong\u003e“Elumenated” halo effect around the hair cortex\u003c\/strong\u003e, producing extraordinary brilliance and reflective colour movement that changes with light.\u003c\/p\u003e\n\u003c!-- TRUST BADGE --\u003e\n\u003cdiv style=\"background: #f6f3ff; border-left: 4px solid #7b2ff7; padding: 12px 16px; border-radius: 6px; margin: 18px 0; font-size: 14px;\"\u003e\n\u003cstrong\u003e✔ Trusted by Professional Salons\u003c\/strong\u003e\u003cbr\u003eProfessional Goldwell colour technology trusted by hairdressers and colourists worldwide.\u003c\/div\u003e\n\u003c!-- COMPATIBILITY --\u003e\n\u003cdiv style=\"border: 1px solid #e5e5e5; border-radius: 8px; padding: 16px; margin: 20px 0; background: #fafafa;\"\u003e\n\u003cstrong\u003eCompatibility\u003c\/strong\u003e\n\u003cul style=\"margin-top: 8px; padding-left: 18px;\"\u003e\n\u003cli\u003e✔ Goldwell Topchic\u003c\/li\u003e\n\u003cli\u003e✔ Goldwell Colorance\u003c\/li\u003e\n\u003cli\u003e✔ Goldwell Nectaya\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-top: 8px; font-size: 13px; color: #666;\"\u003eDesigned to mix directly into professional Goldwell colour formulas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- SALON TIP --\u003e\n\u003cdiv style=\"background: #fff7f0; border-left: 4px solid #ff8a00; padding: 14px 16px; margin: 20px 0; border-radius: 6px;\"\u003e\n\u003cstrong\u003eSalon Tip\u003c\/strong\u003e\u003cbr\u003ePure Pigments deliver the most visible colour reflections on lighter bases or pre-lightened hair where colour vibrancy and shine are amplified.\u003c\/div\u003e\n\u003cstyle\u003e\n.premium-collapsible {\n  border: 1px solid #e5e5e5;\n  border-radius: 10px;\n  overflow: hidden;\n  margin: 25px 0;\n  font-family: inherit;\n}\n\n.premium-collapsible details {\n  border-top: 1px solid #e5e5e5;\n}\n\n.premium-collapsible details:first-child {\n  border-top: none;\n}\n\n.premium-collapsible summary {\n  padding: 14px 18px;\n  cursor: pointer;\n  font-weight: 600;\n  background: linear-gradient(90deg, #250971, #7b2ff7);\n  color: #ffffff;\n  list-style: none;\n  position: relative;\n}\n\n.premium-collapsible summary::-webkit-details-marker {\n  display: none;\n}\n\n.premium-collapsible summary::after {\n  content: \"＋\";\n  position: absolute;\n  right: 18px;\n  font-size: 18px;\n}\n\n.premium-collapsible details[open] summary::after {\n  content: \"−\";\n}\n\n.premium-collapsible .content {\n  padding: 18px;\n  background: #ffffff;\n  color: #333;\n}\n\n.premium-collapsible ul {\n  padding-left: 18px;\n  margin: 0;\n}\n\n.premium-collapsible li {\n  margin-bottom: 8px;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"premium-collapsible\"\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhy You'll Love It\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers up to \u003cstrong\u003e63% more shine\u003c\/strong\u003e for luminous colour results\u003c\/li\u003e\n\u003cli\u003eCreates \u003cstrong\u003e3x greater colour intensity\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eProduces multi-dimensional colour reflections\u003c\/li\u003e\n\u003cli\u003eCreates a unique \u003cstrong\u003ehalo effect around the hair cortex\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnhances colour durability with up to \u003cstrong\u003e2x fade resistance\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eFully customisable colour tones\u003c\/li\u003e\n\u003cli\u003eDesigned specifically for professional salon colour services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow To Use\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp\u003e\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdd up to \u003cstrong\u003e10% Pure Pigments\u003c\/strong\u003e into your colour formula.\u003c\/li\u003e\n\u003cli\u003eMix with Goldwell Topchic, Colorance or Nectaya.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse to intensify existing shades.\u003c\/li\u003e\n\u003cli\u003eCreate unique colour reflections.\u003c\/li\u003e\n\u003cli\u003eBoost fashion tones or enhance natural shades.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePure Pigments utilise advanced \u003cstrong\u003eHD3 direct dye technology\u003c\/strong\u003e. The pigments form a surrounding colour ring around the hair cortex rather than blending directly into oxidative colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eKey Features\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp\u003e\u003cstrong\u003eHD3 Technology\u003c\/strong\u003e\u003cbr\u003eAdvanced direct dye technology that surrounds the hair cortex with colour molecules for enhanced shine and colour intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eElumenated Colour Effect\u003c\/strong\u003e\u003cbr\u003eCreates extraordinary brilliance and reflective colour movement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable Colour Shades\u003c\/strong\u003e\u003cbr\u003eAvailable in eight highly concentrated pigments for creative colour control.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImproved Colour Durability\u003c\/strong\u003e\u003cbr\u003eEnhances colour longevity with up to twice the resistance to fading.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003c!-- PROFESSIONAL USE --\u003e\n\u003cdiv style=\"margin-top: 20px; font-size: 13px; color: #666; border-top: 1px solid #eee; padding-top: 12px;\"\u003e\n\u003cstrong\u003eProfessional Use\u003c\/strong\u003e\u003cbr\u003eThis product is intended for professional hairdressers and salon use. Knowledge of professional colour formulation is recommended.\u003c\/div\u003e\n\u003cdiv style=\"margin-top: 20px; font-size: 13px; color: #666; border-top: 1px solid #eee; padding-top: 12px;\"\u003e\u003c\/div\u003e\n\u003c!-- HIDDEN SEO KEYWORDS --\u003e\n\u003cdiv style=\"display: none;\"\u003eGoldwell Pure Pigments professional colour additive Goldwell colour booster for Topchic Colorance Nectaya professional salon colour intensifier hair colour reflection booster for salons professional hair colour additive for hairdressers Goldwell HD3 colour technology pigments multi dimensional hair colour additive professional salon colour enhancer UK\u003c\/div\u003e\n\u003c!-- VARIANT SEO BLOCKS --\u003e\n\u003cdiv style=\"display: none;\"\u003e\n\u003cp\u003e\u003cstrong\u003eGoldwell Pure Pigments Cool Violet\u003c\/strong\u003e professional colour additive designed to intensify violet tones and enhance cool colour reflections.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGoldwell Pure Pigments Blue\u003c\/strong\u003e concentrated salon pigment that boosts blue tones and enhances cool colour results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGoldwell Pure Pigments Green\u003c\/strong\u003e professional pigment designed to neutralise unwanted red tones and create cool green reflections.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGoldwell Pure Pigments Yellow\u003c\/strong\u003e colour additive designed to intensify golden tones and enhance luminous blonde colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGoldwell Pure Pigments Orange\u003c\/strong\u003e vibrant pigment ideal for intensifying copper and warm colour results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGoldwell Pure Pigments Red\u003c\/strong\u003e concentrated pigment designed to boost red colour vibrancy and depth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGoldwell Pure Pigments Matte Green\u003c\/strong\u003e specialised pigment designed to neutralise red undertones in darker colour bases.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGoldwell Pure Pigments Pearl Blue\u003c\/strong\u003e cool reflective pigment designed to enhance ash and pearl blonde tones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/q9-tQNN5HAU?si=EWtClGmz7bodKk6H\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Pure Pigments Pure Red","offer_id":57072823632254,"sku":"25122","price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Pure Pigments Matte Green","offer_id":57072823665022,"sku":"30013","price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Pure Pigments Pure Violet","offer_id":57072823697790,"sku":"25121","price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Pure Pigments Pure Yellow","offer_id":57072823730558,"sku":"30014","price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Pure Pigments Pearl Blue","offer_id":57072823763326,"sku":"30015","price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Pure Pigments Pure Orange","offer_id":57072823796094,"sku":"30016","price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Pure Pigments Cool Violet","offer_id":57072823828862,"sku":"30017","price":34.2,"currency_code":"GBP","in_stock":true},{"title":"Pure Pigments Cool Pink","offer_id":57072823861630,"sku":"30018","price":34.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/1904\/6454\/files\/85838-golwell-pure-pigments.jpg?v=1773226474","url":"https:\/\/hairwaysdirect.com\/products\/goldwell-pure-pigments-50ml-dye-additives","provider":"Hairways (Hair and Beauty) Ltd","version":"1.0","type":"link"}