Wella - Koleston 44/44

• Neutralise free radicals in hair during colour formation
• Specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns
• Formulated with ME+ dye technology to reduce the risk of developing a new allergy to hair colour
• With Ultra precision colour technology it provides pure, balanced colour results with natural depth and shine
  
• Formulated with Metal Purifier. Help to prevent hair damage caused by metals. Your best ally to get ultra-precise colour results and keep healthy looking hair colour after colour. No need to use pre-treatment to neutralize metal when colouring with Koleston Perfect
• Dermatologically tested
• Vegan
• Globally committed to no animal testing
• Up to 85% naturally derived ingredients

Old Packaging.