{"product_id":"kitoko-anti-frizz-shampoo","title":"Kitoko Anti-Frizz Shampoo","description":"\u003c!-- SEO-Friendly Intro --\u003e\n\u003ch2 class=\"visually-hidden\"\u003eKitoko Anti-Frizz Shampoo\u003c\/h2\u003e\n\u003cp\u003eKitoko Anti-Frizz Shampoo is a gentle smoothing cleanser designed to help control frizzy, unruly and textured hair while restoring moisture, softness and shine. The first step in the Kitoko Anti-Frizz system, it cleanses the hair and scalp while improving manageability and supporting long-lasting frizz control for a smoother, more polished finish.\u003c\/p\u003e\n\u003cp\u003ePowered by ENVIRO-SHIELD™ Technology, the formula helps protect hair against pollution and free radical damage. Nourishing Papaya Extract provides antioxidant vitamins A, C and E, while Mango Extract delivers naturally conditioning fatty acids to help smooth flyaways, enhance softness and promote glossy, healthy-looking hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGentle cleansing shampoo for frizzy and unruly hair\u003c\/li\u003e\n\u003cli\u003eHelps provide long-lasting frizz control\u003c\/li\u003e\n\u003cli\u003eMoisturises, softens and smooths the hair\u003c\/li\u003e\n\u003cli\u003eImproves manageability and glossy shine\u003c\/li\u003e\n\u003cli\u003eEnriched with Papaya \u0026amp; Mango Extracts\u003c\/li\u003e\n\u003cli\u003eAvailable in 250ml and 1 litre sizes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cstyle\u003e\n\n.kitoko-system{\ndisplay:grid;\ngrid-template-columns:repeat(auto-fit,minmax(160px,1fr));\ngap:12px;\nmargin:28px 0 25px;\ntext-align:center;\n}\n\n.kitoko-step{\nborder:2px solid #e5e5e5;\nborder-radius:10px;\npadding:15px 10px;\ntext-decoration:none !important;\ncolor:#333 !important;\nbackground:#fff;\ntransition:.25s ease;\nposition:relative;\n}\n\n.kitoko-step:hover{\ntransform:translateY(-3px);\nbox-shadow:0 6px 16px rgba(37,9,113,.18);\nborder-color:#7b2ff7;\n}\n\n.kitoko-step-badge{\nposition:absolute;\ntop:-10px;\nleft:50%;\ntransform:translateX(-50%);\nbackground:linear-gradient(90deg,#250971,#7b2ff7);\ncolor:#fff;\nfont-size:11px;\nfont-weight:600;\npadding:4px 9px;\nborder-radius:20px;\nwhite-space:nowrap;\n}\n\n.kitoko-step strong{\ndisplay:block;\nmargin-top:8px;\nfont-size:13px;\ncolor:#250971;\n}\n\n.kitoko-step span{\ndisplay:block;\nfont-size:12px;\ncolor:#666;\nmargin-top:3px;\n}\n\n.kitoko-current{\nborder:2px solid #7b2ff7;\nbackground:linear-gradient(180deg,#f8f4ff 0%,#ffffff 100%);\nbox-shadow:0 0 0 3px rgba(123,47,247,.12),0 5px 18px rgba(37,9,113,.14);\n}\n\n.premium-collapsible{\nborder:1px solid #e5e5e5;\nborder-radius:10px;\noverflow:hidden;\nmargin:25px 0;\nfont-family:inherit;\n}\n\n.premium-collapsible details{\nborder-top:1px solid #e5e5e5;\n}\n\n.premium-collapsible details:first-child{\nborder-top:none;\n}\n\n.premium-collapsible \u003e details \u003e summary{\npadding:14px 16px;\ncursor:pointer;\nfont-weight:600;\nbackground:linear-gradient(90deg,#250971,#7b2ff7);\ncolor:#fff;\nlist-style:none;\nposition:relative;\nline-height:1.3;\ntext-align:center;\n}\n\n.premium-collapsible \u003e details \u003e summary::-webkit-details-marker{\ndisplay:none;\n}\n\n.premium-collapsible \u003e details \u003e summary::after{\ncontent:\"＋\";\nposition:absolute;\nright:16px;\nfont-size:16px;\n}\n\n.premium-collapsible \u003e details[open] \u003e summary::after{\ncontent:\"−\";\n}\n\n.premium-collapsible .content{\npadding:16px;\nbackground:#fff;\ncolor:#333;\ntext-align:left;\n}\n\n.premium-collapsible ul,\n.premium-collapsible ol{\npadding-left:18px;\nmargin:0;\n}\n\n.premium-collapsible li{\nmargin-bottom:6px;\n}\n\n.visually-hidden{\nposition:absolute;\nleft:-9999px;\ntop:auto;\nwidth:1px;\nheight:1px;\noverflow:hidden;\n}\n\n\u003c\/style\u003e\n\u003cdiv style=\"text-align: center; margin: 30px 0 18px;\"\u003e\n\u003ch3 style=\"margin: 0; font-size: 18px;\"\u003eComplete Your Kitoko Anti-Frizz Routine\u003c\/h3\u003e\n\u003cp style=\"margin: 5px 0 0; color: #666; font-size: 14px;\"\u003eCleanse, condition and protect for smoother, softer and more manageable hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"kitoko-system\"\u003e\n\u003ca href=\"\/products\/kitoko-anti-frizz-shampoo\" class=\"kitoko-step kitoko-current\"\u003e\n\u003cdiv class=\"kitoko-step-badge\"\u003eYou're Here\u003c\/div\u003e\n\u003cstrong\u003eAnti-Frizz Shampoo\u003c\/strong\u003e \u003cspan\u003eCleanse \u0026amp; smooth\u003c\/span\u003e\u003c\/a\u003e\u003ca href=\"\/products\/kitoko-anti-frizz-conditioner\" class=\"kitoko-step\"\u003e\n\u003cdiv class=\"kitoko-step-badge\"\u003eStep 2\u003c\/div\u003e\n\u003cstrong\u003eAnti-Frizz Conditioner\u003c\/strong\u003e \u003cspan\u003eDetangle \u0026amp; soften\u003c\/span\u003e\u003c\/a\u003e\u003ca href=\"\/products\/kitoko-anti-frizz-leave-in-treatment-250ml\" class=\"kitoko-step\"\u003e\n\u003cdiv class=\"kitoko-step-badge\"\u003eStep 3\u003c\/div\u003e\n\u003cstrong\u003eLeave-In Treatment\u003c\/strong\u003e \u003cspan\u003eControl \u0026amp; protect\u003c\/span\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/hairwaysdirect.com\/products\/asp-kitoko-anti-frizz-gift-set\" class=\"kitoko-step\"\u003e\n\u003cdiv class=\"kitoko-step-badge\"\u003eComplete Set\u003c\/div\u003e\n\u003cstrong\u003eAnti-Frizz Gift Set\u003c\/strong\u003e \u003cspan\u003eAll 3 steps in one set\u003c\/span\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/affinage-kitoko-full-range\" class=\"kitoko-step\"\u003e\n\u003cdiv class=\"kitoko-step-badge\"\u003eExplore More\u003c\/div\u003e\n\u003cstrong\u003eFull Kitoko Range\u003c\/strong\u003e \u003cspan\u003eHaircare, treatments \u0026amp; styling\u003c\/span\u003e\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"premium-collapsible\"\u003e\n\u003cdetails\u003e\n\u003csummary\u003eProduct Overview\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cp\u003eKitoko Anti-Frizz Shampoo is the cleansing step in ASP Expert Haircare's three-step Anti-Frizz system. It gently cleanses while helping control frizz, soften the hair and improve manageability.\u003c\/p\u003e\n\u003cp\u003eENVIRO-SHIELD™ Technology helps protect against pollution and free radical damage, while Papaya Extract and Mango Extract provide nourishing antioxidants and naturally conditioning fatty acids to support smoother, shinier and more controlled hair.\u003c\/p\u003e\n\u003cp\u003eIdeal for frizzy, unruly, textured or flyaway-prone hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eKey Features\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional smoothing shampoo for frizzy and unruly hair\u003c\/li\u003e\n\u003cli\u003eGently cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eHelps provide long-lasting frizz control\u003c\/li\u003e\n\u003cli\u003eMoisturises, softens and smooths\u003c\/li\u003e\n\u003cli\u003eImproves manageability and shine\u003c\/li\u003e\n\u003cli\u003eENVIRO-SHIELD™ Technology helps protect against environmental stressors\u003c\/li\u003e\n\u003cli\u003ePapaya Extract provides antioxidant vitamins A, C \u0026amp; E\u003c\/li\u003e\n\u003cli\u003eMango Extract helps condition and tame flyaways\u003c\/li\u003e\n\u003cli\u003eSuitable for frizzy, textured and unruly hair\u003c\/li\u003e\n\u003cli\u003eAvailable in 250ml and 1 litre sizes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow To Use\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003col\u003e\n\u003cli\u003eApply to wet hair.\u003c\/li\u003e\n\u003cli\u003eMassage gently through the scalp and lengths.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eRepeat if required.\u003c\/li\u003e\n\u003cli\u003eFollow with Kitoko Anti-Frizz Conditioner.\u003c\/li\u003e\n\u003cli\u003eComplete with Kitoko Anti-Frizz Leave-In Treatment for added frizz control and protection.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eTechnical Specifications\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cul\u003e\n\u003cli\u003eBrand: Kitoko\u003c\/li\u003e\n\u003cli\u003eManufacturer: ASP Expert Haircare\u003c\/li\u003e\n\u003cli\u003eRange: Kitoko Anti-Frizz\u003c\/li\u003e\n\u003cli\u003eProduct Type: Anti-Frizz Shampoo\u003c\/li\u003e\n\u003cli\u003eHair Types: Frizzy, unruly \u0026amp; textured hair\u003c\/li\u003e\n\u003cli\u003eTechnology: ENVIRO-SHIELD™\u003c\/li\u003e\n\u003cli\u003eKey Ingredients: Papaya Extract \u0026amp; Mango Extract\u003c\/li\u003e\n\u003cli\u003ePrimary Benefits: Cleansing, frizz control, moisture, softness \u0026amp; shine\u003c\/li\u003e\n\u003cli\u003eAvailable Sizes: 250ml \u0026amp; 1 Litre\u003c\/li\u003e\n\u003cli\u003eRoutine Step: Step 1 – Cleanse\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e","brand":"A.S.P","offers":[{"title":"250ml","offer_id":57931799724414,"sku":"30372","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":57931799757182,"sku":"30373","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/1904\/6454\/files\/ASP_Kitoko_Anti-Frizz-Shampoo_250ml.png?v=1787926405","url":"https:\/\/hairwaysdirect.com\/products\/kitoko-anti-frizz-shampoo","provider":"Hairways (Hair and Beauty) Ltd","version":"1.0","type":"link"}