{"product_id":"loreal-keratin-alpha-sleek-hair-mask","title":"L'Oréal Professionnel Keratin Alpha Sleek Hair Mask","description":"\u003c!-- SEO-Friendly Intro --\u003e\n\u003ch2 class=\"visually-hidden\"\u003eSmoothing Hair Mask for Frizz Control\u003c\/h2\u003e\n\u003cp\u003eL'Oréal Professionnel Keratin Alpha Sleek Hair Mask is an intensive smoothing treatment designed to control frizz, improve manageability and enhance shine. Ideal for unruly or chemically treated hair, it helps maintain sleek, polished results while leaving the hair feeling soft and nourished.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eIntensive smoothing treatment for frizz-prone hair\u003c\/li\u003e\n\u003cli\u003eHelps maintain keratin-treated and chemically smoothed hair\u003c\/li\u003e\n\u003cli\u003eImproves softness, shine and manageability\u003c\/li\u003e\n\u003cli\u003eSupports long-lasting sleek results\u003c\/li\u003e\n\u003cli\u003eProfessional-grade conditioning care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cstyle\u003e\n.loreal-system {\n  display: grid;\n  grid-template-columns: repeat(auto-fit, minmax(140px, 1fr));\n  gap: 12px;\n  margin: 25px 0;\n  text-align: center;\n}\n\n.loreal-step {\n  border: 1px solid #e5e5e5;\n  border-radius: 10px;\n  padding: 14px 10px;\n  text-decoration: none;\n  color: #333;\n  background: #fff;\n  transition: 0.2s ease;\n  position: relative;\n}\n\n.loreal-step:hover {\n  box-shadow: 0 6px 16px rgba(0,0,0,0.08);\n  transform: translateY(-2px);\n}\n\n.loreal-step-number {\n  position: absolute;\n  top: -10px;\n  left: 50%;\n  transform: translateX(-50%);\n  background: linear-gradient(90deg, #250971, #7b2ff7);\n  color: #fff;\n  font-size: 11px;\n  padding: 4px 8px;\n  border-radius: 20px;\n}\n\n.loreal-step strong {\n  display: block;\n  margin-top: 8px;\n  font-size: 13px;\n}\n\n.loreal-step span {\n  font-size: 12px;\n  color: #666;\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"loreal-system\"\u003e\n\n\u003ca href=\"\/products\/loreal-keratin-alpha-sleek-sulphate-free-shampoo\" class=\"loreal-step\"\u003e\n\u003cdiv class=\"loreal-step-number\"\u003eStep 1\u003c\/div\u003e\n\u003cstrong\u003eShampoo\u003c\/strong\u003e\n\u003cspan\u003eCleanse \u0026amp; prepare\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"\/products\/loreal-keratin-alpha-sleek-hair-mask\" class=\"loreal-step\"\u003e\n\u003cdiv class=\"loreal-step-number\"\u003eStep 2\u003c\/div\u003e\n\u003cstrong\u003eMask\u003c\/strong\u003e\n\u003cspan\u003eSmooth \u0026amp; condition\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"\/products\/loreal-keratin-alpha-sleek-smooth-transformer-treatment\" class=\"loreal-step\"\u003e\n\u003cdiv class=\"loreal-step-number\"\u003eStep 3\u003c\/div\u003e\n\u003cstrong\u003eTreatment\u003c\/strong\u003e\n\u003cspan\u003eTransform \u0026amp; control\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"\/products\/loreal-keratin-alpha-sleek-mirror-sleek-serum\" class=\"loreal-step\"\u003e\n\u003cdiv class=\"loreal-step-number\"\u003eStep 4\u003c\/div\u003e\n\u003cstrong\u003eSerum\u003c\/strong\u003e\n\u003cspan\u003eFinish \u0026amp; protect\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003c\/div\u003e\n\n\u003c!-- Premium Collapsible Boxes --\u003e\n\u003cstyle\u003e \n.premium-collapsible { border: 1px solid #e5e5e5; border-radius: 10px; overflow: hidden; margin: 25px 0; font-family: inherit; } \n.premium-collapsible details { border-top: 1px solid #e5e5e5; } \n.premium-collapsible details:first-child { border-top: none; } \n.premium-collapsible \u003e details \u003e summary { padding: 14px 16px; cursor: pointer; font-weight: 600; background: linear-gradient(90deg, #250971, #7b2ff7); color: #ffffff; list-style: none; position: relative; line-height: 1.3; text-align: center; } \n.premium-collapsible \u003e details \u003e summary::-webkit-details-marker { display: none; } \n.premium-collapsible \u003e details \u003e summary::after { content: \"＋\"; position: absolute; right: 16px; font-size: 16px; } \n.premium-collapsible \u003e details[open] \u003e summary::after { content: \"−\"; } \n.premium-collapsible .content { padding: 16px; background: #ffffff; color: #333333; text-align: left; } \n.premium-collapsible ul { padding-left: 18px; margin: 0; } \n.premium-collapsible li { margin-bottom: 6px; } \n.visually-hidden { position: absolute; left: -9999px; top: auto; width: 1px; height: 1px; overflow: hidden; }\n\u003c\/style\u003e\n\n\u003cdiv class=\"premium-collapsible\"\u003e\n\n\u003cdetails\u003e\n  \u003csummary\u003eProduct Overview\u003c\/summary\u003e\n  \u003ch2 class=\"visually-hidden\"\u003eProduct Overview\u003c\/h2\u003e\n  \u003cdiv class=\"content\"\u003e\n    \u003cp\u003eThis professional smoothing mask delivers deep conditioning to help control frizz and improve hair texture. Designed to maintain sleek results, it enhances softness, shine and overall manageability.\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n  \u003csummary\u003eKey Features\u003c\/summary\u003e\n  \u003ch2 class=\"visually-hidden\"\u003eKey Features\u003c\/h2\u003e\n  \u003cdiv class=\"content\"\u003e\n    \u003cul\u003e\n      \u003cli\u003eDeep conditioning smoothing formula\u003c\/li\u003e\n      \u003cli\u003eHelps reduce frizz and flyaways\u003c\/li\u003e\n      \u003cli\u003eSupports long-lasting smoothness\u003c\/li\u003e\n      \u003cli\u003eEnhances shine and softness\u003c\/li\u003e\n      \u003cli\u003eImproves manageability without heaviness\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n  \u003csummary\u003eHow to Use\u003c\/summary\u003e\n  \u003ch2 class=\"visually-hidden\"\u003eHow to Use\u003c\/h2\u003e\n  \u003cdiv class=\"content\"\u003e\n    \u003cul\u003e\n      \u003cli\u003eApply to clean, damp hair after shampooing\u003c\/li\u003e\n      \u003cli\u003eDistribute evenly through mid-lengths and ends\u003c\/li\u003e\n      \u003cli\u003eLeave for 3–5 minutes\u003c\/li\u003e\n      \u003cli\u003eRinse thoroughly\u003c\/li\u003e\n      \u003cli\u003eUse regularly to maintain smoothness and control\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n  \u003csummary\u003eBuild Your Smoothing Routine\u003c\/summary\u003e\n  \u003ch2 class=\"visually-hidden\"\u003eBuild Your Smoothing Routine\u003c\/h2\u003e\n  \u003cdiv class=\"content\"\u003e\n    \u003cp\u003eFor best results, use as part of a structured smoothing routine:\u003c\/p\u003e\n    \u003cul\u003e\n      \u003cli\u003e\n\u003cstrong\u003eStep 1:\u003c\/strong\u003e Cleanse with Keratin Alpha Sleek Shampoo\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eStep 2:\u003c\/strong\u003e Apply the Smoothing Mask\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eStep 3:\u003c\/strong\u003e Use treatment to support long-term smoothness\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eStep 4:\u003c\/strong\u003e Finish with serum for shine and control\u003c\/li\u003e\n    \u003c\/ul\u003e\n    \u003cp\u003eThis routine helps maintain smoother, more manageable hair between salon services.\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003c\/div\u003e","brand":"L'oreal","offers":[{"title":"250ml","offer_id":57342277583230,"sku":"29945","price":21.95,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":57342277615998,"sku":"29950","price":24.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/1904\/6454\/files\/kera_mask.png?v=1777539953","url":"https:\/\/hairwaysdirect.com\/products\/loreal-keratin-alpha-sleek-hair-mask","provider":"Hairways (Hair and Beauty) Ltd","version":"1.0","type":"link"}