{"product_id":"loreal-keratin-alpha-sleek-sulphate-free-shampoo","title":"L'Oréal Professionnel Keratin Alpha Sleek Sulphate-Free Shampoo","description":"\u003c!-- SEO-Friendly Intro --\u003e\n\u003ch2 class=\"visually-hidden\"\u003eSulphate-Free Smoothing Shampoo\u003c\/h2\u003e\n\u003cp\u003eL'Oréal Professionnel Keratin Alpha Sleek Sulphate-Free Shampoo is designed to gently cleanse while maintaining smoothness and control in frizz-prone or chemically treated hair. The sulphate-free formula helps prolong smoothing results, leaving hair softer, more manageable and visibly shinier.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eSulphate-free formula for gentle cleansing\u003c\/li\u003e\n\u003cli\u003eHelps maintain smooth, frizz-free results\u003c\/li\u003e\n\u003cli\u003eSupports keratin-treated and chemically smoothed hair\u003c\/li\u003e\n\u003cli\u003eEnhances shine and manageability\u003c\/li\u003e\n\u003cli\u003eIdeal for unruly, frizz-prone or sensitised hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cstyle\u003e\n.loreal-system {\n  display: grid;\n  grid-template-columns: repeat(auto-fit, minmax(140px, 1fr));\n  gap: 12px;\n  margin: 25px 0;\n  text-align: center;\n}\n\n.loreal-step {\n  border: 1px solid #e5e5e5;\n  border-radius: 10px;\n  padding: 14px 10px;\n  text-decoration: none;\n  color: #333;\n  background: #fff;\n  transition: 0.2s ease;\n  position: relative;\n}\n\n.loreal-step:hover {\n  box-shadow: 0 6px 16px rgba(0,0,0,0.08);\n  transform: translateY(-2px);\n}\n\n.loreal-step-number {\n  position: absolute;\n  top: -10px;\n  left: 50%;\n  transform: translateX(-50%);\n  background: linear-gradient(90deg, #250971, #7b2ff7);\n  color: #fff;\n  font-size: 11px;\n  padding: 4px 8px;\n  border-radius: 20px;\n}\n\n.loreal-step strong {\n  display: block;\n  margin-top: 8px;\n  font-size: 13px;\n}\n\n.loreal-step span {\n  font-size: 12px;\n  color: #666;\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"loreal-system\"\u003e\n\n\u003ca href=\"\/products\/loreal-keratin-alpha-sleek-sulphate-free-shampoo\" class=\"loreal-step\"\u003e\n\u003cdiv class=\"loreal-step-number\"\u003eStep 1\u003c\/div\u003e\n\u003cstrong\u003eShampoo\u003c\/strong\u003e\n\u003cspan\u003eCleanse \u0026amp; prepare\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"\/products\/loreal-keratin-alpha-sleek-hair-mask\" class=\"loreal-step\"\u003e\n\u003cdiv class=\"loreal-step-number\"\u003eStep 2\u003c\/div\u003e\n\u003cstrong\u003eMask\u003c\/strong\u003e\n\u003cspan\u003eSmooth \u0026amp; condition\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"\/products\/loreal-keratin-alpha-sleek-smooth-transformer-treatment\" class=\"loreal-step\"\u003e\n\u003cdiv class=\"loreal-step-number\"\u003eStep 3\u003c\/div\u003e\n\u003cstrong\u003eTreatment\u003c\/strong\u003e\n\u003cspan\u003eTransform \u0026amp; control\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"\/products\/loreal-keratin-alpha-sleek-mirror-sleek-serum\" class=\"loreal-step\"\u003e\n\u003cdiv class=\"loreal-step-number\"\u003eStep 4\u003c\/div\u003e\n\u003cstrong\u003eSerum\u003c\/strong\u003e\n\u003cspan\u003eFinish \u0026amp; protect\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003c\/div\u003e\n\n\u003c!-- Premium Collapsible Boxes --\u003e\n\u003cstyle\u003e \n.premium-collapsible { border: 1px solid #e5e5e5; border-radius: 10px; overflow: hidden; margin: 25px 0; font-family: inherit; } \n.premium-collapsible details { border-top: 1px solid #e5e5e5; } \n.premium-collapsible details:first-child { border-top: none; } \n.premium-collapsible \u003e details \u003e summary { padding: 14px 16px; cursor: pointer; font-weight: 600; background: linear-gradient(90deg, #250971, #7b2ff7); color: #ffffff; list-style: none; position: relative; line-height: 1.3; text-align: center; } \n.premium-collapsible \u003e details \u003e summary::-webkit-details-marker { display: none; } \n.premium-collapsible \u003e details \u003e summary::after { content: \"＋\"; position: absolute; right: 16px; font-size: 16px; } \n.premium-collapsible \u003e details[open] \u003e summary::after { content: \"−\"; } \n.premium-collapsible .content { padding: 16px; background: #ffffff; color: #333333; text-align: left; } \n.premium-collapsible ul { padding-left: 18px; margin: 0; } \n.premium-collapsible li { margin-bottom: 6px; } \n.visually-hidden { position: absolute; left: -9999px; top: auto; width: 1px; height: 1px; overflow: hidden; }\n\u003c\/style\u003e\n\n\u003cdiv class=\"premium-collapsible\"\u003e\n\n\u003cdetails\u003e\n  \u003csummary\u003eProduct Overview\u003c\/summary\u003e\n  \u003ch2 class=\"visually-hidden\"\u003eProduct Overview\u003c\/h2\u003e\n  \u003cdiv class=\"content\"\u003e\n    \u003cp\u003eThis professional smoothing shampoo is formulated to cleanse without stripping the hair, helping to maintain sleek, controlled results. Ideal for keratin-treated or frizz-prone hair, it supports long-lasting smoothness while improving overall manageability.\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n  \u003csummary\u003eKey Features\u003c\/summary\u003e\n  \u003ch2 class=\"visually-hidden\"\u003eKey Features\u003c\/h2\u003e\n  \u003cdiv class=\"content\"\u003e\n    \u003cul\u003e\n      \u003cli\u003eSulphate-free cleansing system\u003c\/li\u003e\n      \u003cli\u003eHelps reduce frizz and flyaways\u003c\/li\u003e\n      \u003cli\u003eSupports long-lasting smoothness\u003c\/li\u003e\n      \u003cli\u003eEnhances shine and softness\u003c\/li\u003e\n      \u003cli\u003eMaintains results between smoothing treatments\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n  \u003csummary\u003eHow to Use\u003c\/summary\u003e\n  \u003ch2 class=\"visually-hidden\"\u003eHow to Use\u003c\/h2\u003e\n  \u003cdiv class=\"content\"\u003e\n    \u003cul\u003e\n      \u003cli\u003eApply to wet hair and gently massage into the scalp\u003c\/li\u003e\n      \u003cli\u003eWork through mid-lengths and ends\u003c\/li\u003e\n      \u003cli\u003eRinse thoroughly and repeat if necessary\u003c\/li\u003e\n      \u003cli\u003eFollow with a smoothing mask or treatment\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n  \u003csummary\u003eIdeal For\u003c\/summary\u003e\n  \u003ch2 class=\"visually-hidden\"\u003eIdeal For\u003c\/h2\u003e\n  \u003cdiv class=\"content\"\u003e\n    \u003cul\u003e\n      \u003cli\u003eFrizz-prone or unruly hair types\u003c\/li\u003e\n      \u003cli\u003eKeratin-treated or chemically smoothed hair\u003c\/li\u003e\n      \u003cli\u003eHair requiring gentle, sulphate-free cleansing\u003c\/li\u003e\n      \u003cli\u003eMaintaining smoothness and shine between services\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n  \u003csummary\u003eBuild Your Smoothing Routine\u003c\/summary\u003e\n  \u003ch2 class=\"visually-hidden\"\u003eBuild Your Smoothing Routine\u003c\/h2\u003e\n  \u003cdiv class=\"content\"\u003e\n    \u003cp\u003eFor best results, use as part of a complete smoothing routine:\u003c\/p\u003e\n    \u003cul\u003e\n      \u003cli\u003e\n\u003cstrong\u003eStep 1:\u003c\/strong\u003e Cleanse with Keratin Alpha Sleek Shampoo\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eStep 2:\u003c\/strong\u003e Apply the Smoothing Mask\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eStep 3:\u003c\/strong\u003e Use treatment to support long-term smoothness\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eStep 4:\u003c\/strong\u003e Finish with serum for shine and control\u003c\/li\u003e\n    \u003c\/ul\u003e\n    \u003cp\u003eThis structured routine helps maintain smoother, more manageable hair between salon visits.\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003c\/div\u003e","brand":"L'oreal","offers":[{"title":"300ml","offer_id":57342230724990,"sku":"29942","price":18.75,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":57342230757758,"sku":"29943","price":23.85,"currency_code":"GBP","in_stock":true},{"title":"1500ml","offer_id":57342230790526,"sku":"29948","price":33.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/1904\/6454\/files\/keraspoo.webp?v=1777539040","url":"https:\/\/hairwaysdirect.com\/products\/loreal-keratin-alpha-sleek-sulphate-free-shampoo","provider":"Hairways (Hair and Beauty) Ltd","version":"1.0","type":"link"}