{"product_id":"osmo-daily-blonde-shampoo","title":"OSMO Daily Blonde Shampoo – Anti-Brass Silverising Shampoo","description":"\u003c!-- SEO-Friendly Intro --\u003e\n\n\u003ch2 class=\"visually-hidden\"\u003eOSMO Daily Blonde Shampoo\u003c\/h2\u003e\n\n\u003cp\u003eOSMO Daily Blonde Shampoo is a sulphate-free anti-brass shampoo specially formulated for highlighted, bleached, blonde, white and grey hair. Its violet-toned formula helps neutralise unwanted yellow tones while enhancing cooler and silver tones for a cleaner, brighter-looking finish.\u003c\/p\u003e\n\n\u003cp\u003eDesigned for regular use, the formula cleanses while helping leave the hair feeling soft and shiny, breathing new life into blonde, silver and grey colour.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eAnti-brass shampoo for blonde, white \u0026amp; grey hair\u003c\/li\u003e\n\u003cli\u003eHelps neutralise unwanted yellow tones\u003c\/li\u003e\n\u003cli\u003eEnhances cooler and silver tones\u003c\/li\u003e\n\u003cli\u003eSuitable for highlighted \u0026amp; bleached hair\u003c\/li\u003e\n\u003cli\u003eSulphate-free formula\u003c\/li\u003e\n\u003cli\u003eHelps leave hair feeling soft and shiny\u003c\/li\u003e\n\u003cli\u003eProfessional OSMO haircare\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\n\u003cstyle\u003e\n\n.osmo-range{\ndisplay:grid;\ngrid-template-columns:repeat(auto-fit,minmax(145px,1fr));\ngap:12px;\nmargin:28px 0 25px;\ntext-align:center;\n}\n\n.osmo-card{\nposition:relative;\nborder:2px solid #e5e5e5;\nborder-radius:10px;\npadding:15px 10px;\ntext-decoration:none !important;\nbackground:#fff;\ncolor:#333 !important;\ntransition:.25s ease;\n}\n\n.osmo-card:hover{\ntransform:translateY(-3px);\nbox-shadow:0 6px 16px rgba(37,9,113,.18);\nborder-color:#7b2ff7;\n}\n\n.osmo-card-badge{\nposition:absolute;\ntop:-10px;\nleft:50%;\ntransform:translateX(-50%);\nbackground:linear-gradient(90deg,#250971,#7b2ff7);\ncolor:#fff;\nfont-size:11px;\nfont-weight:600;\npadding:4px 9px;\nborder-radius:20px;\nwhite-space:nowrap;\n}\n\n.osmo-card strong{\ndisplay:block;\nmargin-top:8px;\nfont-size:13px;\ncolor:#250971;\n}\n\n.osmo-card span{\ndisplay:block;\nfont-size:12px;\ncolor:#666;\nmargin-top:3px;\n}\n\n.osmo-current{\nborder:2px solid #7b2ff7;\nbackground:linear-gradient(180deg,#f8f4ff 0%,#ffffff 100%);\nbox-shadow:0 0 0 3px rgba(123,47,247,.12),0 5px 18px rgba(37,9,113,.14);\n}\n\n.osmo-current .osmo-card-badge{\nbackground:linear-gradient(90deg,#d4af37,#f4d67a);\ncolor:#333;\n}\n\n.premium-collapsible{\nborder:1px solid #e5e5e5;\nborder-radius:10px;\noverflow:hidden;\nmargin:25px 0;\nfont-family:inherit;\n}\n\n.premium-collapsible details{\nborder-top:1px solid #e5e5e5;\n}\n\n.premium-collapsible details:first-child{\nborder-top:none;\n}\n\n.premium-collapsible \u003e details \u003e summary{\npadding:14px 44px 14px 16px;\ncursor:pointer;\nfont-weight:600;\nbackground:linear-gradient(90deg,#250971,#7b2ff7);\ncolor:#fff;\nlist-style:none;\nposition:relative;\nline-height:1.3;\ntext-align:center;\n}\n\n.premium-collapsible \u003e details \u003e summary::-webkit-details-marker{\ndisplay:none;\n}\n\n.premium-collapsible \u003e details \u003e summary::after{\ncontent:\"＋\";\nposition:absolute;\nright:16px;\nfont-size:16px;\n}\n\n.premium-collapsible \u003e details[open] \u003e summary::after{\ncontent:\"−\";\n}\n\n.premium-collapsible .content{\npadding:16px;\nbackground:#fff;\ncolor:#333;\ntext-align:left;\n}\n\n.premium-collapsible ul,\n.premium-collapsible ol{\npadding-left:18px;\nmargin:0;\n}\n\n.premium-collapsible li{\nmargin-bottom:6px;\n}\n\n.premium-collapsible .content a{\ncolor:#5f24c7;\ntext-decoration:underline;\ntext-underline-offset:2px;\n}\n\n.premium-collapsible .content a:hover{\ncolor:#250971;\n}\n\n.product-note{\nmargin:14px 0 0;\npadding:12px 14px;\nborder:1px solid #e5e5e5;\nborder-radius:7px;\nbackground:#fafafa;\nfont-size:12px;\nline-height:1.6;\n}\n\n@media(max-width:700px){\n\n.osmo-range{\ngrid-template-columns:repeat(2,1fr);\ngap:9px;\n}\n\n.osmo-card{\npadding:14px 7px;\n}\n\n.osmo-card strong{\nfont-size:11px;\n}\n\n.osmo-card span{\nfont-size:10px;\n}\n\n.osmo-card-badge{\nfont-size:9px;\npadding:3px 6px;\n}\n\n}\n\n.visually-hidden{\nposition:absolute;\nleft:-9999px;\ntop:auto;\nwidth:1px;\nheight:1px;\noverflow:hidden;\n}\n\n\u003c\/style\u003e\n\n\n\u003cdiv style=\"text-align:center; margin:30px 0 18px;\"\u003e\n\n\u003ch3 style=\"margin:0; font-size:18px;\"\u003eComplete Your OSMO Haircare Routine\u003c\/h3\u003e\n\n\u003cp style=\"margin:5px 0 0; color:#666; font-size:14px;\"\u003e\nPair Daily Blonde care together or explore more professional OSMO haircare and styling.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\n\u003cdiv class=\"osmo-range\"\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/products\/osmo-daily-blonde-shampoo\" class=\"osmo-card osmo-current\"\u003e\n\u003cdiv class=\"osmo-card-badge\"\u003eYou're Here\u003c\/div\u003e\n\u003cstrong\u003eDaily Blonde Shampoo\u003c\/strong\u003e\n\u003cspan\u003eCleanse \u0026amp; neutralise brassiness\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/products\/osmo-daily-blonde-conditioner\" class=\"osmo-card\"\u003e\n\u003cdiv class=\"osmo-card-badge\"\u003eStep 2\u003c\/div\u003e\n\u003cstrong\u003eDaily Blonde Conditioner\u003c\/strong\u003e\n\u003cspan\u003eCondition \u0026amp; maintain tone\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/osmo-shampoo-conditioners-and-masks\" class=\"osmo-card\"\u003e\n\u003cdiv class=\"osmo-card-badge\"\u003eHaircare\u003c\/div\u003e\n\u003cstrong\u003eShampoo, Conditioner \u0026amp; Masks\u003c\/strong\u003e\n\u003cspan\u003eExplore OSMO hair treatments\u003c\/span\u003e\n\u003c\/a\u003e\n\n  \u003ca href=\"https:\/\/hairwaysdirect.com\/products\/osmo-daily-blonde-shampoo-conditioner-duo-1000ml\" class=\"osmo-card\"\u003e\n\u003cdiv class=\"osmo-card-badge\"\u003eComplete Duo\u003c\/div\u003e\n\u003cstrong\u003eDaily Blonde 1000ml Duo\u003c\/strong\u003e\n\u003cspan\u003eShampoo \u0026amp; Conditioner together\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/osmo-styling-products\" class=\"osmo-card\"\u003e\n\u003cdiv class=\"osmo-card-badge\"\u003eStyling\u003c\/div\u003e\n\u003cstrong\u003eOSMO Styling Products\u003c\/strong\u003e\n\u003cspan\u003eStyle, finish \u0026amp; create\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/osmo\" class=\"osmo-card\"\u003e\n\u003cdiv class=\"osmo-card-badge\"\u003eExplore More\u003c\/div\u003e\n\u003cstrong\u003eOSMO Full Range\u003c\/strong\u003e\n\u003cspan\u003eProfessional haircare \u0026amp; styling\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003c\/div\u003e\n\n\n\u003cdiv class=\"premium-collapsible\"\u003e\n\n\n\u003cdetails\u003e\n\u003csummary\u003eProduct Overview\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eOSMO Daily Blonde Shampoo\u003c\/strong\u003e is a sulphate-free silverising shampoo developed to help combat unwanted yellow and brassy tones in highlighted, bleached and blonde hair.\u003c\/p\u003e\n\n\u003cp\u003eThe violet-toned formula can also help enhance silver tones in white and grey hair, making it a useful toning cleanser for maintaining cooler-looking colour between salon appointments.\u003c\/p\u003e\n\n\u003cp\u003eOSMO describes the formula as helping leave the hair feeling soft and shiny while refreshing the appearance of blonde, white and grey tones.\u003c\/p\u003e\n\n\u003cp\u003eFor a complete toning routine, follow with \u003ca href=\"https:\/\/hairwaysdirect.com\/products\/osmo-daily-blonde-conditioner\"\u003e\u003cstrong\u003eOSMO Daily Blonde Conditioner\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\n\u003cdetails\u003e\n\u003csummary\u003eKey Features \u0026amp; Hair Types\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\n\u003cul\u003e\n\u003cli\u003eSulphate-free shampoo formula\u003c\/li\u003e\n\u003cli\u003eDesigned to help neutralise unwanted yellow tones\u003c\/li\u003e\n\u003cli\u003eHelps reduce the appearance of brassiness\u003c\/li\u003e\n\u003cli\u003eSuitable for highlighted hair\u003c\/li\u003e\n\u003cli\u003eSuitable for bleached and blonde hair\u003c\/li\u003e\n\u003cli\u003eHelps enhance silver tones in white and grey hair\u003c\/li\u003e\n\u003cli\u003eHelps leave hair feeling soft and shiny\u003c\/li\u003e\n\u003cli\u003eSuitable for regular toning and colour maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eExplore more cleansing, conditioning and treatment products in the \u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/osmo-shampoo-conditioners-and-masks\"\u003e\u003cstrong\u003eOSMO Shampoo, Conditioner \u0026amp; Masks collection\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\n\u003cdetails\u003e\n\u003csummary\u003eHow To Use\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\n\u003col\u003e\n\u003cli\u003eApply to wet hair.\u003c\/li\u003e\n\u003cli\u003eMassage through the hair.\u003c\/li\u003e\n\u003cli\u003eFor maximum results, leave for \u003cstrong\u003e3–5 minutes\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003eFollow with \u003ca href=\"https:\/\/hairwaysdirect.com\/products\/osmo-daily-blonde-conditioner\"\u003e\u003cstrong\u003eOSMO Daily Blonde Conditioner\u003c\/strong\u003e\u003c\/a\u003e to complete the Daily Blonde routine.\u003c\/p\u003e\n\n\u003cdiv class=\"product-note\"\u003e\nAlways follow the current directions provided on the product packaging.\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\n\u003cdetails\u003e\n\u003csummary\u003eIngredients \u0026amp; Technical Information\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e OSMO\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Daily Blonde\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Anti-Brass \/ Silverising Shampoo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Types:\u003c\/strong\u003e Blonde, bleached, highlighted, white \u0026amp; grey hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrimary Benefit:\u003c\/strong\u003e Helps neutralise unwanted yellow tones\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormula:\u003c\/strong\u003e Sulphate-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAqua (Water), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide MEA, Glycerin, Coco-Glucoside, Tocopheryl Acetate, Linum Usitatissimum Seed Oil, Rosa Damascena (Rose Absolute) Flower Extract, Glycol Distearate, Polyquaternium-10, Benzophenone-3, Benzophenone-4, Parfum (Fragrance), Benzyl Salicylate, Amyl Cinnamal, Hexyl Cinnamal, Linalool, Linalyl Acetate, Cananga Odorata Oil\/Extract, Benzyl Benzoate, Phenoxyethanol, Sodium Benzoate, Triethylene Glycol, Acid Violet 43, CI 60725 (Violet 2).\u003c\/p\u003e\n\n\u003cdiv class=\"product-note\"\u003e\nProduct formulations may change. Always check the current product packaging for the latest ingredient, allergy and safety information.\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\n\u003c\/div\u003e","brand":"Osmo","offers":[{"title":"400ml","offer_id":58132480196990,"sku":"28993","price":5.23,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":58132480229758,"sku":"28994","price":11.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/1904\/6454\/files\/Daily_Blonde_3_2a1f5c18-2b76-43cc-88c2-c6f7c1c327c7.webp?v=1790771861","url":"https:\/\/hairwaysdirect.com\/products\/osmo-daily-blonde-shampoo","provider":"Hairways (Hair and Beauty) Ltd","version":"1.0","type":"link"}