{"product_id":"osmo-straight-fluid-smoothing-cream-150ml","title":"Osmo - Straight Fluid Smoothing Cream 150ml","description":"\u003c!-- SEO-Friendly Intro --\u003e\n\n\u003ch2 class=\"visually-hidden\"\u003eOSMO Straight Fluid Smoothing Cream 150ml\u003c\/h2\u003e\n\n\u003cp\u003eOSMO Straight Fluid 150ml is a smoothing straightening cream designed to help create sleek, ultra-shiny and frizz-free results.\u003c\/p\u003e\n\n\u003cp\u003eSuitable for all hair types, it helps straighten even unruly hair while aiding protection against heat damage during blow-drying.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eSmoothing straightening cream\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli\u003eHelps create smooth, sleek results\u003c\/li\u003e\n\u003cli\u003ePromotes an ultra-shiny finish\u003c\/li\u003e\n\u003cli\u003eHelps create super-straight results\u003c\/li\u003e\n\u003cli\u003eHelps reduce frizz\u003c\/li\u003e\n\u003cli\u003eAids protection against heat damage\u003c\/li\u003e\n\u003cli\u003eApplied to towel-dried hair\u003c\/li\u003e\n\u003cli\u003eUsed through the mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003e150ml size\u003c\/li\u003e\n\u003cli\u003eProfessional OSMO styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\n\u003cstyle\u003e\n\n.osmo-range{\ndisplay:grid;\ngrid-template-columns:repeat(auto-fit,minmax(145px,1fr));\ngap:12px;\nmargin:28px 0 25px;\ntext-align:center;\n}\n\n.osmo-card{\nposition:relative;\nborder:2px solid #e5e5e5;\nborder-radius:10px;\npadding:15px 10px;\ntext-decoration:none !important;\nbackground:#fff;\ncolor:#333 !important;\ntransition:.25s ease;\n}\n\n.osmo-card:hover{\ntransform:translateY(-3px);\nbox-shadow:0 6px 16px rgba(37,9,113,.18);\nborder-color:#7b2ff7;\n}\n\n.osmo-card-badge{\nposition:absolute;\ntop:-10px;\nleft:50%;\ntransform:translateX(-50%);\nbackground:linear-gradient(90deg,#250971,#7b2ff7);\ncolor:#fff;\nfont-size:11px;\nfont-weight:600;\npadding:4px 9px;\nborder-radius:20px;\nwhite-space:nowrap;\n}\n\n.osmo-card strong{\ndisplay:block;\nmargin-top:8px;\nfont-size:13px;\ncolor:#250971;\n}\n\n.osmo-card span{\ndisplay:block;\nfont-size:12px;\ncolor:#666;\nmargin-top:3px;\n}\n\n.osmo-current{\nborder:2px solid #7b2ff7;\nbackground:linear-gradient(180deg,#f8f4ff 0%,#ffffff 100%);\nbox-shadow:0 0 0 3px rgba(123,47,247,.12),0 5px 18px rgba(37,9,113,.14);\n}\n\n.osmo-current .osmo-card-badge{\nbackground:linear-gradient(90deg,#d4af37,#f4d67a);\ncolor:#333;\n}\n\n\n\/* Expandable OSMO Navigation *\/\n\n.osmo-more{\nmargin:18px 0 26px;\nborder:1px solid #e5e5e5;\nborder-radius:10px;\noverflow:hidden;\nbackground:#fff;\n}\n\n.osmo-more summary{\ncursor:pointer;\nlist-style:none;\npadding:12px 42px 12px 15px;\nfont-weight:600;\ntext-align:center;\ncolor:#250971;\nbackground:#fafafa;\nposition:relative;\n}\n\n.osmo-more summary::-webkit-details-marker{\ndisplay:none;\n}\n\n.osmo-more summary::after{\ncontent:\"＋\";\nposition:absolute;\nright:15px;\ntop:50%;\ntransform:translateY(-50%);\nfont-size:16px;\n}\n\n.osmo-more[open] summary::after{\ncontent:\"−\";\n}\n\n.osmo-more .osmo-more-inner{\npadding:10px;\n}\n\n.osmo-more .osmo-range{\nmargin:10px 0 5px;\n}\n\n\n\/* Main Accordions *\/\n\n.premium-collapsible{\nborder:1px solid #e5e5e5;\nborder-radius:10px;\noverflow:hidden;\nmargin:25px 0;\nfont-family:inherit;\n}\n\n.premium-collapsible details{\nborder-top:1px solid #e5e5e5;\n}\n\n.premium-collapsible details:first-child{\nborder-top:none;\n}\n\n.premium-collapsible \u003e details \u003e summary{\npadding:14px 44px 14px 16px;\ncursor:pointer;\nfont-weight:600;\nbackground:linear-gradient(90deg,#250971,#7b2ff7);\ncolor:#fff;\nlist-style:none;\nposition:relative;\nline-height:1.3;\ntext-align:center;\n}\n\n.premium-collapsible \u003e details \u003e summary::-webkit-details-marker{\ndisplay:none;\n}\n\n.premium-collapsible \u003e details \u003e summary::after{\ncontent:\"＋\";\nposition:absolute;\nright:16px;\nfont-size:16px;\n}\n\n.premium-collapsible \u003e details[open] \u003e summary::after{\ncontent:\"−\";\n}\n\n.premium-collapsible .content{\npadding:16px;\nbackground:#fff;\ncolor:#333;\ntext-align:left;\n}\n\n.premium-collapsible ul,\n.premium-collapsible ol{\npadding-left:18px;\nmargin:0;\n}\n\n.premium-collapsible li{\nmargin-bottom:6px;\n}\n\n.premium-collapsible .content a{\ncolor:#5f24c7;\ntext-decoration:underline;\ntext-underline-offset:2px;\n}\n\n.premium-collapsible .content a:hover{\ncolor:#250971;\n}\n\n.product-note{\nmargin:14px 0 0;\npadding:12px 14px;\nborder:1px solid #e5e5e5;\nborder-radius:7px;\nbackground:#fafafa;\nfont-size:12px;\nline-height:1.6;\n}\n\n@media(max-width:700px){\n\n.osmo-range{\ngrid-template-columns:repeat(2,1fr);\ngap:9px;\n}\n\n.osmo-card{\npadding:14px 7px;\n}\n\n.osmo-card strong{\nfont-size:11px;\n}\n\n.osmo-card span{\nfont-size:10px;\n}\n\n.osmo-card-badge{\nfont-size:9px;\npadding:3px 6px;\n}\n\n}\n\n.visually-hidden{\nposition:absolute;\nleft:-9999px;\ntop:auto;\nwidth:1px;\nheight:1px;\noverflow:hidden;\n}\n\n\u003c\/style\u003e\n\n\n\u003cdiv style=\"text-align:center; margin:30px 0 18px;\"\u003e\n\n\u003ch3 style=\"margin:0; font-size:18px;\"\u003eChoose Your OSMO Straightening Styler\u003c\/h3\u003e\n\n\u003cp style=\"margin:5px 0 0; color:#666; font-size:14px;\"\u003e\nSmooth, control and straighten hair with OSMO styling products designed for sleek, polished results.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\n\u003cdiv class=\"osmo-range\"\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/products\/osmo-straight-fluid-smoothing-cream-150ml\" class=\"osmo-card osmo-current\"\u003e\n\u003cdiv class=\"osmo-card-badge\"\u003eYou're Here\u003c\/div\u003e\n\u003cstrong\u003eStraight Fluid\u003c\/strong\u003e\n\u003cspan\u003eSmooth, control \u0026amp; straighten\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/products\/osmo-straighten-up-smoothing-fluid-250ml\" class=\"osmo-card\"\u003e\n\u003cdiv class=\"osmo-card-badge\"\u003eStraightening Spray\u003c\/div\u003e\n\u003cstrong\u003eStraighten Up\u003c\/strong\u003e\n\u003cspan\u003eStraighten, protect \u0026amp; reduce frizz\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003c\/div\u003e\n\n\n\u003cdetails class=\"osmo-more\"\u003e\n\n\u003csummary\u003eWant More OSMO?\u003c\/summary\u003e\n\n\u003cdiv class=\"osmo-more-inner\"\u003e\n\n\u003cdiv class=\"osmo-range\"\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/osmo-shampoo-conditioners-and-masks\" class=\"osmo-card\"\u003e\n\u003cdiv class=\"osmo-card-badge\"\u003eHaircare\u003c\/div\u003e\n\u003cstrong\u003eShampoo, Conditioner \u0026amp; Masks\u003c\/strong\u003e\n\u003cspan\u003eExplore OSMO hair treatments\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/osmo-styling-products\" class=\"osmo-card\"\u003e\n\u003cdiv class=\"osmo-card-badge\"\u003eStyling\u003c\/div\u003e\n\u003cstrong\u003eOSMO Styling Products\u003c\/strong\u003e\n\u003cspan\u003eStyle, finish \u0026amp; create\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/osmo\" class=\"osmo-card\"\u003e\n\u003cdiv class=\"osmo-card-badge\"\u003eExplore More\u003c\/div\u003e\n\u003cstrong\u003eOSMO Full Range\u003c\/strong\u003e\n\u003cspan\u003eProfessional haircare \u0026amp; styling\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/details\u003e\n\n\n\u003cdiv class=\"premium-collapsible\"\u003e\n\n\n\u003cdetails\u003e\n\u003csummary\u003eProduct Overview\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eOSMO Straight Fluid 150ml\u003c\/strong\u003e is a versatile smoothing cream designed to help create smooth, sleek and ultra-shiny straight styles.\u003c\/p\u003e\n\n\u003cp\u003eSuitable for all hair types, it helps promote super-straight, frizz-free results even on unruly hair while aiding protection against heat damage during styling.\u003c\/p\u003e\n\n\u003cp\u003eFor an alternative straightening product in a spray\/fluid format, compare it with \u003ca href=\"https:\/\/hairwaysdirect.com\/products\/osmo-straighten-up-smoothing-fluid-250ml\"\u003e\u003cstrong\u003eOSMO Straighten Up\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\n\u003cdetails\u003e\n\u003csummary\u003eKey Features \u0026amp; Straightening Benefits\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\n\u003cul\u003e\n\u003cli\u003eVersatile smoothing cream\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli\u003eHelps create smooth, sleek results\u003c\/li\u003e\n\u003cli\u003ePromotes an ultra-shiny finish\u003c\/li\u003e\n\u003cli\u003eHelps create super-straight styles\u003c\/li\u003e\n\u003cli\u003eHelps reduce frizz\u003c\/li\u003e\n\u003cli\u003eSuitable for unruly hair\u003c\/li\u003e\n\u003cli\u003eAids protection against heat damage\u003c\/li\u003e\n\u003cli\u003eContains Panthenol\u003c\/li\u003e\n\u003cli\u003eContains Vitamin E\u003c\/li\u003e\n\u003cli\u003eContains Polysilicone-29\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIf you prefer a different straightening format, explore \u003ca href=\"https:\/\/hairwaysdirect.com\/products\/osmo-straighten-up-smoothing-fluid-250ml\"\u003e\u003cstrong\u003eOSMO Straighten Up\u003c\/strong\u003e\u003c\/a\u003e alongside Straight Fluid.\u003c\/p\u003e\n\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\n\u003cdetails\u003e\n\u003csummary\u003eHow To Use\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\n\u003col\u003e\n\u003cli\u003eApply to towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eWork through the mid-lengths and ends.\u003c\/li\u003e\n\u003cli\u003eBlow-dry straight.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cdiv class=\"product-note\"\u003e\nThese are OSMO's current manufacturer directions. Always follow the current product packaging for the latest usage and safety information.\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\n\u003cdetails\u003e\n\u003csummary\u003eIngredients \u0026amp; Technical Information\u003c\/summary\u003e\n\u003cdiv class=\"content\"\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e OSMO\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e Straight Fluid\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Smoothing Cream \/ Hair Straightener\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type:\u003c\/strong\u003e All hair types\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrimary Benefits:\u003c\/strong\u003e Straightening, smoothing, frizz control, shine \u0026amp; heat-damage protection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Towel-dried hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication Area:\u003c\/strong\u003e Mid-lengths \u0026amp; ends\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyling Method:\u003c\/strong\u003e Blow-dry straight\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 150ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAqua (Water), Propylene Glycol, Isododecane, C15-19 Alkane, Coconut Alkanes, Panthenol, Coco-Caprylate\/Caprate, Polysilicone-29, Tocopheryl Acetate, Dipropylene Glycol, Dicaprylyl Maleate, C13-14 Isoparaffin, Polyacrylamide, Laureth-7, Parfum (Fragrance), Benzyl Benzoate, Citrus Aurantium Peel Oil, Limonene, Phenoxyethanol, Triethylene Glycol.\u003c\/p\u003e\n\n\u003cdiv class=\"product-note\"\u003e\nProduct formulations may change. Always check the current product packaging for the latest ingredient, allergy and safety information.\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\n\u003c\/div\u003e","brand":"Osmo","offers":[{"title":"Default Title","offer_id":55908062429566,"sku":"28954","price":4.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/1904\/6454\/files\/Straight_Fluid_Osmo.webp?v=1790956420","url":"https:\/\/hairwaysdirect.com\/products\/osmo-straight-fluid-smoothing-cream-150ml","provider":"Hairways (Hair and Beauty) Ltd","version":"1.0","type":"link"}