{"product_id":"vitalitys-tone-intense-semi-permanent-hair-colour","title":"Vitality's Tone Intense Semi Permanent Hair Colour","description":"\u003c!-- SEO-Friendly Intro --\u003e\n\u003ch2 class=\"visually-hidden\"\u003eVitality's Tone Intense Semi Permanent Hair Colour 100ml\u003c\/h2\u003e\n\n\u003cp\u003eVitality's Tone Intense Semi Permanent Hair Colour 100ml is an ammonia-free, tone-on-tone colour cream designed for professional salon colouring. Powered by Switch On technology, it delivers vibrant, balanced colour with up to 44% increased brightness while helping to maintain a natural-looking result.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eProfessional ammonia-free, tone-on-tone hair colour\u003c\/li\u003e\n  \u003cli\u003eDelivers up to 44% increased colour brightness\u003c\/li\u003e\n  \u003cli\u003eProvides up to 70% coverage of white hair\u003c\/li\u003e\n  \u003cli\u003eSuitable for natural and previously coloured hair\u003c\/li\u003e\n  \u003cli\u003eGradually fades to reduce visible regrowth contrast\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c!-- Vitality's Colour System Cards --\u003e\n\u003cstyle\u003e\n.vitalitys-system {\n  display: grid;\n  grid-template-columns: repeat(auto-fit, minmax(150px, 1fr));\n  gap: 12px;\n  margin: 25px 0;\n  text-align: center;\n}\n\n.vitalitys-step {\n  border: 1px solid #e5e5e5;\n  border-radius: 10px;\n  padding: 14px 10px;\n  text-decoration: none;\n  color: #333 !important;\n  background: linear-gradient(180deg, #ffffff, #f8f8f8);\n  transition: 0.2s ease;\n  position: relative;\n}\n\n.vitalitys-step:hover {\n  box-shadow: 0 6px 16px rgba(0,0,0,0.08);\n  transform: translateY(-2px);\n}\n\n.vitalitys-badge {\n  position: absolute;\n  top: -10px;\n  left: 50%;\n  transform: translateX(-50%);\n  background: linear-gradient(90deg, #250971, #7b2ff7);\n  color: #fff;\n  font-size: 11px;\n  padding: 4px 8px;\n  border-radius: 20px;\n  white-space: nowrap;\n}\n\n.vitalitys-step strong {\n  display: block;\n  margin-top: 8px;\n  font-size: 13px;\n  color: #222;\n}\n\n.vitalitys-step span {\n  display: block;\n  margin-top: 4px;\n  font-size: 12px;\n  color: #666;\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"vitalitys-system\"\u003e\n\n  \u003ca href=\"https:\/\/hairwaysdirect.com\/products\/vitalitys-tone-intense-developer\" class=\"vitalitys-step\"\u003e\n    \u003cdiv class=\"vitalitys-badge\"\u003eEssential Partner\u003c\/div\u003e\n    \u003cstrong\u003eTone Developer\u003c\/strong\u003e\n    \u003cspan\u003eDesigned for mixing with Tone Intense colour\u003c\/span\u003e\n  \u003c\/a\u003e\n\n  \u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/all-vitalitys\" class=\"vitalitys-step\"\u003e\n    \u003cdiv class=\"vitalitys-badge\"\u003eExplore the Range\u003c\/div\u003e\n    \u003cstrong\u003eAll Vitality's\u003c\/strong\u003e\n    \u003cspan\u003eDiscover the complete professional collection\u003c\/span\u003e\n  \u003c\/a\u003e\n\n  \u003ca href=\"https:\/\/hairwaysdirect.com\/products\/vitalitys-art-hair-colour\" class=\"vitalitys-step\"\u003e\n    \u003cdiv class=\"vitalitys-badge\"\u003ePermanent Option\u003c\/div\u003e\n    \u003cstrong\u003ePermanent Colour\u003c\/strong\u003e\n    \u003cspan\u003eLong-lasting professional colour results\u003c\/span\u003e\n  \u003c\/a\u003e\n\n  \u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/hair-foil\" class=\"vitalitys-step\"\u003e\n    \u003cdiv class=\"vitalitys-badge\"\u003eColouring Essential\u003c\/div\u003e\n    \u003cstrong\u003eHair Foil\u003c\/strong\u003e\n    \u003cspan\u003eProfessional foil for salon colour services\u003c\/span\u003e\n  \u003c\/a\u003e\n\n\u003c\/div\u003e\n\n\u003c!-- Premium Collapsible Boxes --\u003e\n\u003cstyle\u003e\n.premium-collapsible {\n  border: 1px solid #e5e5e5;\n  border-radius: 10px;\n  overflow: hidden;\n  margin: 25px 0;\n  font-family: inherit;\n}\n\n.premium-collapsible details {\n  border-top: 1px solid #e5e5e5;\n}\n\n.premium-collapsible details:first-child {\n  border-top: none;\n}\n\n.premium-collapsible \u003e details \u003e summary {\n  padding: 14px 16px;\n  cursor: pointer;\n  font-weight: 600;\n  background: linear-gradient(90deg, #250971, #7b2ff7);\n  color: #ffffff;\n  list-style: none;\n  position: relative;\n  line-height: 1.3;\n  text-align: center;\n}\n\n.premium-collapsible \u003e details \u003e summary::-webkit-details-marker {\n  display: none;\n}\n\n.premium-collapsible \u003e details \u003e summary::after {\n  content: \"＋\";\n  position: absolute;\n  right: 16px;\n  font-size: 16px;\n}\n\n.premium-collapsible \u003e details[open] \u003e summary::after {\n  content: \"−\";\n}\n\n.premium-collapsible .content {\n  padding: 16px;\n  background: #ffffff;\n  color: #333333;\n  text-align: left;\n}\n\n.premium-collapsible ul,\n.premium-collapsible ol {\n  padding-left: 18px;\n  margin: 0;\n}\n\n.premium-collapsible li {\n  margin-bottom: 6px;\n}\n\n.visually-hidden {\n  position: absolute;\n  left: -9999px;\n  top: auto;\n  width: 1px;\n  height: 1px;\n  overflow: hidden;\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"premium-collapsible\"\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003eProduct Overview\u003c\/summary\u003e\n    \u003ch2 class=\"visually-hidden\"\u003eProduct Overview\u003c\/h2\u003e\n    \u003cdiv class=\"content\"\u003e\n      \u003cp\u003eVitality's Tone Intense is a professional semi-permanent, tone-on-tone colour cream developed for creating vibrant reflections and balanced tones. Its ammonia-free formula offers a gentle introduction to colour while discreetly blending the first signs of grey.\u003c\/p\u003e\n\n      \u003cp\u003eSwitch On technology delivers full-bodied colour with up to 44% increased brightness, as measured using a colorimeter. The colour gradually fades over time, helping to minimise harsh contrasts between the coloured hair and visible regrowth.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003eKey Features\u003c\/summary\u003e\n    \u003ch2 class=\"visually-hidden\"\u003eKey Features\u003c\/h2\u003e\n    \u003cdiv class=\"content\"\u003e\n      \u003cul\u003e\n        \u003cli\u003eProfessional ammonia-free colour cream\u003c\/li\u003e\n        \u003cli\u003eTone-on-tone colour with vibrant reflections\u003c\/li\u003e\n        \u003cli\u003eSwitch On technology for enhanced colour brilliance\u003c\/li\u003e\n        \u003cli\u003eDelivers up to 44% increased brightness\u003c\/li\u003e\n        \u003cli\u003eCovers up to 70% of white hair\u003c\/li\u003e\n        \u003cli\u003eGradually fades for softer-looking regrowth\u003c\/li\u003e\n        \u003cli\u003eAvailable in a professional 100ml tube\u003c\/li\u003e\n      \u003c\/ul\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003eColour Results\u003c\/summary\u003e\n    \u003ch2 class=\"visually-hidden\"\u003eColour Results\u003c\/h2\u003e\n    \u003cdiv class=\"content\"\u003e\n      \u003cp\u003eTone Intense can be used on natural or previously coloured hair to create a similar shade, introduce a brighter tone or produce a deeper result. It can also enhance natural hair colour and refresh existing cosmetic colour that has lost its vibrancy.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003eHow to Use\u003c\/summary\u003e\n    \u003ch2 class=\"visually-hidden\"\u003eHow to Use Vitality's Tone Intense\u003c\/h2\u003e\n    \u003cdiv class=\"content\"\u003e\n      \u003col\u003e\n        \u003cli\u003ePlace one part Tone Intense colour into a non-metallic bowl.\u003c\/li\u003e\n        \u003cli\u003eAdd two parts Tone Activator.\u003c\/li\u003e\n        \u003cli\u003eMix thoroughly until a soft, even cream is achieved.\u003c\/li\u003e\n        \u003cli\u003eApply according to the required professional colouring service.\u003c\/li\u003e\n        \u003cli\u003eAllow the colour to process for 20–30 minutes.\u003c\/li\u003e\n      \u003c\/ol\u003e\n\n      \u003cp\u003e\u003cstrong\u003eMixing ratio:\u003c\/strong\u003e 1:2\u003c\/p\u003e\n      \u003cp\u003e\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 20–30 minutes\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003eIdeal For\u003c\/summary\u003e\n    \u003ch2 class=\"visually-hidden\"\u003eIdeal For\u003c\/h2\u003e\n    \u003cdiv class=\"content\"\u003e\n      \u003cul\u003e\n        \u003cli\u003eCreating rich reflections and balanced tones\u003c\/li\u003e\n        \u003cli\u003eBlending the first appearance of grey hair\u003c\/li\u003e\n        \u003cli\u003eCovering up to 70% of white hair\u003c\/li\u003e\n        \u003cli\u003eRefreshing faded cosmetic hair colour\u003c\/li\u003e\n        \u003cli\u003eEnhancing the appearance of natural hair colour\u003c\/li\u003e\n        \u003cli\u003eClients seeking colour without harsh regrowth contrast\u003c\/li\u003e\n        \u003cli\u003eNatural and previously coloured hair\u003c\/li\u003e\n      \u003c\/ul\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n\u003c\/div\u003e","brand":"Vitalitys","offers":[{"title":"1\/0","offer_id":57995517395326,"sku":"VT1","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"1\/7","offer_id":57995834950014,"sku":"VT17","price":6.25,"currency_code":"GBP","in_stock":false},{"title":"10\/1","offer_id":57995834982782,"sku":"VT101","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"10\/7","offer_id":57995835015550,"sku":"VT107","price":6.25,"currency_code":"GBP","in_stock":false},{"title":"11\/71","offer_id":57995835048318,"sku":"VT1171","price":6.25,"currency_code":"GBP","in_stock":false},{"title":"11\/9","offer_id":57995835081086,"sku":"VT119","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"3\/0","offer_id":57995835113854,"sku":"VT3","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"4\/0","offer_id":57995835146622,"sku":"VT4","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"4\/9","offer_id":57995835179390,"sku":"VT49","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"4\/97","offer_id":57995835212158,"sku":"VT497","price":6.25,"currency_code":"GBP","in_stock":false},{"title":"5\/0","offer_id":57995835244926,"sku":"VT5","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"5\/00","offer_id":57995835277694,"sku":"VT500","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"5\/07","offer_id":57995835310462,"sku":"VT507","price":6.25,"currency_code":"GBP","in_stock":false},{"title":"5\/3","offer_id":57995835343230,"sku":"VT53","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"5\/5","offer_id":57995835375998,"sku":"VT55","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"5\/6","offer_id":57995835408766,"sku":"VT56","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"5\/88","offer_id":57995835441534,"sku":"VT588","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"5\/9","offer_id":57995835474302,"sku":"VT59","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"6\/0","offer_id":57995835507070,"sku":"VT6","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"6\/00","offer_id":57995835539838,"sku":"VT600","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"6\/07","offer_id":57995835572606,"sku":"VT607","price":6.25,"currency_code":"GBP","in_stock":false},{"title":"6\/3","offer_id":57995835605374,"sku":"VT63","price":6.25,"currency_code":"GBP","in_stock":false},{"title":"6\/34","offer_id":57995835638142,"sku":"VT634","price":6.25,"currency_code":"GBP","in_stock":false},{"title":"6\/4","offer_id":57995835670910,"sku":"VT64","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"6\/66","offer_id":57995835703678,"sku":"VT666","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"6\/88","offer_id":57995835736446,"sku":"VT688","price":6.25,"currency_code":"GBP","in_stock":false},{"title":"6\/9","offer_id":57995835769214,"sku":"VT69","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"6\/97","offer_id":57995835801982,"sku":"VT697","price":6.25,"currency_code":"GBP","in_stock":false},{"title":"7\/0","offer_id":57995835834750,"sku":"VT7","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"7\/07","offer_id":57995835867518,"sku":"VT707","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"7\/21","offer_id":57995835900286,"sku":"VT721","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"7\/3","offer_id":57995835933054,"sku":"VT73","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"7\/44","offer_id":57995835965822,"sku":"VT744","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"7\/66","offer_id":57995835998590,"sku":"VT766","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"7\/9","offer_id":57995836031358,"sku":"VT79","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"8\/0","offer_id":57995836064126,"sku":"VT8","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"8\/34","offer_id":57995836096894,"sku":"VT834","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"9\/21","offer_id":57995836129662,"sku":"VT921","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"9\/77","offer_id":57995836162430,"sku":"VT977","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"9\/78","offer_id":57995836195198,"sku":"VT978","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"9\/82","offer_id":57995836227966,"sku":"VT982","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"9\/88","offer_id":57995836260734,"sku":"VT988","price":6.25,"currency_code":"GBP","in_stock":true},{"title":"Clear","offer_id":57995836293502,"sku":"VTCLEAR","price":6.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/1904\/6454\/files\/VitalitysToneTube1.jpg?v=1788964132","url":"https:\/\/hairwaysdirect.com\/products\/vitalitys-tone-intense-semi-permanent-hair-colour","provider":"Hairways (Hair and Beauty) Ltd","version":"1.0","type":"link"}