{"product_id":"wella-ultimate-color-blonde-shampoo","title":"Wella Professionals Ultimate Color Blonde Shampoo","description":"\u003c!-- SEO-Friendly Intro + Benefits with hidden H2 --\u003e\n\n\u003ch2 class=\"visually-hidden\"\u003eWella Professionals Ultimate Color Blonde Shampoo Benefits\u003c\/h2\u003e\n\n\u003cp\u003eWella Professionals Ultimate Color Blonde Shampoo is an anti-brassiness shampoo developed for blonde and lightened hair. Powered by violet pigments, activated charcoal and Wella Metal Purifier technology, it helps neutralise unwanted yellow and orange tones while supporting a cooler, brighter and more colour-true finish.\u003c\/p\u003e\n\n\u003cp\u003eEnriched with Glycine and Provitamin B5, the silky formula helps nourish, smooth and hydrate the hair while protecting against damage associated with metals found in hard water. Hair is left noticeably brighter, softer and more supple after cleansing.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eAnti-brassiness shampoo for blonde and lightened hair\u003c\/li\u003e\n\u003cli\u003eViolet pigments help neutralise yellow and orange tones\u003c\/li\u003e\n\u003cli\u003eActivated charcoal supports a cleaner, brighter blonde finish\u003c\/li\u003e\n\u003cli\u003eMetal Purifier technology helps protect against metal-related damage\u003c\/li\u003e\n\u003cli\u003eGlycine and Provitamin B5 help nourish, smooth and hydrate\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, bright and high-shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\n\u003cstyle\u003e\n\n.premium-collapsible{\nborder:1px solid #e5e5e5;\nborder-radius:10px;\noverflow:hidden;\nmargin:25px 0;\nfont-family:inherit;\n}\n\n.premium-collapsible details{\nborder-top:1px solid #e5e5e5;\n}\n\n.premium-collapsible details:first-child{\nborder-top:none;\n}\n\n.premium-collapsible \u003e details \u003e summary{\npadding:14px 16px;\ncursor:pointer;\nfont-weight:600;\nbackground:linear-gradient(90deg,#1a1722,#a55baa);\ncolor:#fff;\nlist-style:none;\nposition:relative;\nline-height:1.3;\n}\n\n.premium-collapsible \u003e details \u003e summary::-webkit-details-marker{\ndisplay:none;\n}\n\n.premium-collapsible \u003e details \u003e summary::after{\ncontent:\"＋\";\nposition:absolute;\nright:16px;\nfont-size:16px;\n}\n\n.premium-collapsible \u003e details[open] \u003e summary::after{\ncontent:\"−\";\n}\n\n.premium-collapsible .content{\npadding:16px;\nbackground:#fff;\ncolor:#333;\n}\n\n.premium-collapsible ul,\n.premium-collapsible ol{\npadding-left:18px;\nmargin:0;\n}\n\n.premium-collapsible li{\nmargin-bottom:6px;\n}\n\n.visually-hidden{\nposition:absolute;\nleft:-9999px;\ntop:auto;\nwidth:1px;\nheight:1px;\noverflow:hidden;\n}\n\n\n\/* COMPLETE YOUR COLOR BLONDE ROUTINE *\/\n\n.ultimate-system{\ndisplay:grid;\ngrid-template-columns:repeat(auto-fit,minmax(160px,1fr));\ngap:12px;\nmargin:25px 0;\ntext-align:center;\n}\n\n.ultimate-step{\nborder:1px solid #e5e5e5;\nborder-radius:10px;\npadding:14px 10px;\ntext-decoration:none;\ncolor:#333;\nbackground:#fff;\nposition:relative;\ntransition:.2s ease;\n}\n\n.ultimate-step:hover{\nbox-shadow:0 6px 16px rgba(0,0,0,.08);\ntransform:translateY(-2px);\n}\n\n.ultimate-step-number{\nposition:absolute;\ntop:-10px;\nleft:50%;\ntransform:translateX(-50%);\nbackground:linear-gradient(90deg,#1a1722,#a55baa);\ncolor:#fff;\nfont-size:11px;\npadding:4px 8px;\nborder-radius:20px;\nfont-weight:600;\n}\n\n.ultimate-step strong{\ndisplay:block;\nmargin-top:8px;\nfont-size:13px;\n}\n\n.ultimate-step span{\nfont-size:12px;\ncolor:#666;\n}\n\n.current-product{\nborder:2px solid #a55baa;\nbackground:#fbf6fc;\n}\n\n.current-badge{\ndisplay:inline-block;\nmargin-top:6px;\nmargin-bottom:6px;\npadding:3px 8px;\nfont-size:11px;\nfont-weight:600;\nborder-radius:20px;\nbackground:#1a1722;\ncolor:#fff;\n}\n\n\n\/* COLLECTION SELECTOR *\/\n\n.ultimate-selector{\nborder:1px solid #e5e5e5;\nborder-radius:12px;\npadding:20px;\nmargin:30px 0;\nbackground:#fff;\n}\n\n.ultimate-selector-title{\ntext-align:center;\nfont-weight:700;\nfont-size:18px;\nmargin-bottom:8px;\n}\n\n.ultimate-selector-subtitle{\ntext-align:center;\nfont-size:14px;\ncolor:#666;\nmargin-bottom:18px;\n}\n\n.ultimate-grid{\ndisplay:grid;\ngrid-template-columns:repeat(auto-fit,minmax(170px,1fr));\ngap:12px;\n}\n\n.ultimate-card{\nborder:1px solid #dfe8ef;\nborder-radius:10px;\npadding:16px 12px;\ntext-decoration:none !important;\nbackground:#fff;\ntransition:.2s ease;\ntext-align:center;\ncolor:#333 !important;\n}\n\n.ultimate-card:hover{\ntransform:translateY(-2px);\nbox-shadow:0 6px 16px rgba(0,0,0,.08);\n}\n\n.ultimate-card strong{\ndisplay:block;\nfont-size:14px;\nmargin-bottom:6px;\n}\n\n.ultimate-card span{\nfont-size:12px;\ncolor:#666;\nline-height:1.4;\n}\n\n\u003c\/style\u003e\n\n\n\u003cdiv class=\"premium-collapsible\"\u003e\n\n\n\u003cdetails\u003e\n\n\u003csummary\u003eOverview\u003c\/summary\u003e\n\n\u003cdiv class=\"content\"\u003e\n\n\u003cp\u003eWella Professionals Ultimate Color Blonde Shampoo is designed to revive blonde and lightened hair by targeting unwanted brassiness while cleansing the hair. Violet pigments help neutralise yellow and orange tones to maintain a cooler, fresher-looking blonde result.\u003c\/p\u003e\n\n\u003cp\u003eActivated charcoal works alongside Wella Metal Purifier technology to support cleaner, brighter colour while helping protect against damage caused by metals present in hard water. Glycine and Provitamin B5 help nourish, hydrate and visibly smooth the hair for a soft, supple finish.\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003c\/details\u003e\n\n\n\u003cdetails\u003e\n\n\u003csummary\u003eKey Features\u003c\/summary\u003e\n\n\u003cdiv class=\"content\"\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eProfessional anti-brassiness shampoo for blonde hair\u003c\/li\u003e\n\n\u003cli\u003eSuitable for blonde and lightened hair\u003c\/li\u003e\n\n\u003cli\u003eViolet pigments help neutralise unwanted yellow and orange tones\u003c\/li\u003e\n\n\u003cli\u003eActivated charcoal helps support brighter-looking blonde colour\u003c\/li\u003e\n\n\u003cli\u003eMetal Purifier technology helps protect against metal-related damage\u003c\/li\u003e\n\n\u003cli\u003eGlycine helps minimise the risk of breakage\u003c\/li\u003e\n\n\u003cli\u003eProvitamin B5 helps hydrate and visibly smooth the hair\u003c\/li\u003e\n\n\u003cli\u003eLeaves hair soft, supple and high-shine\u003c\/li\u003e\n\n\u003cli\u003eIdeal for maintaining cool, colour-true blonde results\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\n\u003c\/details\u003e\n\n\n\u003cdetails\u003e\n\n\u003csummary\u003eHow to Use\u003c\/summary\u003e\n\n\u003cdiv class=\"content\"\u003e\n\n\u003col\u003e\n\n\u003cli\u003eApply to wet hair.\u003c\/li\u003e\n\n\u003cli\u003eMassage through the hair to create a lather.\u003c\/li\u003e\n\n\u003cli\u003eLeave on for up to 5 minutes depending on the desired level of neutralisation.\u003c\/li\u003e\n\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\n\u003cli\u003eUse up to 2 times per week if required.\u003c\/li\u003e\n\n\u003cli\u003eFollow with Wella Ultimate Color Blonde Conditioner.\u003c\/li\u003e\n\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e As this formula contains violet pigments, monitor the hair during development and adjust frequency according to the level of brassiness and desired result.\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003c\/details\u003e\n\n\n\u003cdetails\u003e\n\n\u003csummary\u003eIngredients\u003c\/summary\u003e\n\n\u003cdiv class=\"content\"\u003e\n\n\u003cp\u003eAqua\/Water\/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Glycol Distearate, Parfum\/Fragrance, Sodium Chloride, Panthenol, Sodium Benzoate, Citric Acid, Charcoal Powder, Glycine, Propanediol, Acid Violet 43, Trisodium Ethylenediamine Disuccinate, EDTA, Glyceryl Oleate, Polyglyceryl-10 Laurate, Polyquaternium-6, Malic Acid, Tetramethyl Acetyloctahydronaphthalenes, Linalool, Limonene, Hydroxycitronellal, Histidine, Vanillin, Linalyl Acetate, Coumarin, Oleic Acid, Squalane, Dehydroacetic Acid, Pentylene Glycol, Xanthan Gum, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Citrate, Sodium Xylenesulfonate.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePlease note:\u003c\/strong\u003e Ingredient lists may be updated by the manufacturer. Always check the product packaging for the most current ingredient information before use.\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003c\/details\u003e\n\n\n\u003cdetails\u003e\n\n\u003csummary\u003eTechnical Specifications\u003c\/summary\u003e\n\n\u003cdiv class=\"content\"\u003e\n\n\u003cul\u003e\n\n\u003cli\u003eBrand: Wella Professionals\u003c\/li\u003e\n\n\u003cli\u003eRange: Ultimate Color Blonde\u003c\/li\u003e\n\n\u003cli\u003eProduct Type: Anti-Brassiness Shampoo\u003c\/li\u003e\n\n\u003cli\u003eHair Type: Blonde and lightened hair\u003c\/li\u003e\n\n\u003cli\u003eColour Technology: Violet pigments\u003c\/li\u003e\n\n\u003cli\u003eKey Technology: Metal Purifier\u003c\/li\u003e\n\n\u003cli\u003eKey Ingredients: Activated Charcoal, Glycine \u0026amp; Provitamin B5\u003c\/li\u003e\n\n\u003cli\u003eDevelopment Time: Up to 5 minutes\u003c\/li\u003e\n\n\u003cli\u003eRecommended Frequency: Up to 2 times per week as required\u003c\/li\u003e\n\n\u003cli\u003eSize: 250ml\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\n\u003c\/details\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c!-- COMPLETE YOUR COLOR BLONDE ROUTINE --\u003e\n\n\u003cdiv style=\"text-align:center; margin:25px 0 15px;\"\u003e\n\n\u003ch3 style=\"margin:0; font-size:18px;\"\u003eComplete Your Ultimate Color Blonde Routine\u003c\/h3\u003e\n\n\u003cp style=\"margin:5px 0 0; color:#666; font-size:14px;\"\u003e\nNeutralise brassiness, maintain brightness and keep blonde hair feeling soft and conditioned.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\n\u003cdiv class=\"ultimate-system\"\u003e\n\n\u003ca href=\"\/products\/wella-ultimate-color-blonde-shampoo\" class=\"ultimate-step current-product\"\u003e\n\u003cdiv class=\"ultimate-step-number\"\u003eStep 1\u003c\/div\u003e\n\u003cdiv class=\"current-badge\"\u003eCurrent Product\u003c\/div\u003e\n\u003cstrong\u003eBlonde Shampoo\u003c\/strong\u003e\n\u003cspan\u003eNeutralise \u0026amp; brighten\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"\/products\/wella-ultimate-color-blonde-conditioner\" class=\"ultimate-step\"\u003e\n\u003cdiv class=\"ultimate-step-number\"\u003eStep 2\u003c\/div\u003e\n\u003cstrong\u003eBlonde Conditioner\u003c\/strong\u003e\n\u003cspan\u003eCondition \u0026amp; smooth\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003c\/div\u003e\n\n\n\u003c!-- COLLECTIONS --\u003e\n\n\u003cdiv class=\"ultimate-selector\"\u003e\n\n\u003cdiv class=\"ultimate-selector-title\"\u003e\nExplore The Wella Ultimate Collection\n\u003c\/div\u003e\n\n\u003cdiv class=\"ultimate-selector-subtitle\"\u003e\nProfessional systems for repair, smoothness and colour protection.\n\u003c\/div\u003e\n\n\u003cdiv class=\"ultimate-grid\"\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/wella-ultimate-repair\" class=\"ultimate-card\"\u003e\n\u003cstrong style=\"color:#8c0000;\"\u003eUltimate Repair\u003c\/strong\u003e\n\u003cspan\u003eRebuild damaged hair structure\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/wella-ultimate-smooth-1\" class=\"ultimate-card\"\u003e\n\u003cstrong style=\"color:#b17946;\"\u003eUltimate Smooth\u003c\/strong\u003e\n\u003cspan\u003eControl frizz and enhance smoothness\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/wella-ultimate-color\" class=\"ultimate-card\"\u003e\n\u003cstrong style=\"color:#7c1758;\"\u003eUltimate Color\u003c\/strong\u003e\n\u003cspan\u003eProtect and extend colour vibrancy\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/hairwaysdirect.com\/collections\/wella-ultimate-color-blonde\" class=\"ultimate-card\"\u003e\n\u003cstrong style=\"color:#a55baa;\"\u003eUltimate Color Blonde\u003c\/strong\u003e\n\u003cspan\u003eNeutralise brassiness \u0026amp; care for blonde hair\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"50ml","offer_id":57927817331070,"sku":"30419","price":2.95,"currency_code":"GBP","in_stock":false},{"title":"250ml","offer_id":57927817363838,"sku":"30416","price":16.5,"currency_code":"GBP","in_stock":false},{"title":"1000ml","offer_id":57927817396606,"sku":"30418","price":29.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/1904\/6454\/files\/JPG_HighRes-Wella-Professionals_Ultimate-Color-Blonde_eCom_Shampoo_250ml_PI1.jpg?v=1787909399","url":"https:\/\/hairwaysdirect.com\/products\/wella-ultimate-color-blonde-shampoo","provider":"Hairways (Hair and Beauty) Ltd","version":"1.0","type":"link"}