Directions Semi Permanent Hair Colour

Name: Directions Semi Permanent Hair Colour
Price: 3.5 GBP
Rating: 5 (1 reviews)

SKU:06201

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Quantity

£3.50

Sale Sold out (£4.20 Inc. VAT)

Shipping calculated at checkout.

Transform hair with the iconic La Riche Directions Semi-Permanent Hair Colours — bold, bright, vegan-friendly shades designed for limitless creativity. From fiery reds to vibrant blues, pastels, and deep gothic tones, every colour is fully intermixable, allowing you to customise shades, blend hues, and create completely unique colour results.

This conditioning, cleansing formula leaves the hair soft, smooth, and frizz-free with a radiant shine. Whether you’re crafting vivid full-head colour, dip-dyes, ombrés, or creative blends, Directions gives you the freedom to colour outside the lines — all without ammonia, peroxide, or PPD.

Perfect for salons, colourists, and DIY colour lovers looking for intense, expressive pigment with a gentle, vegan-friendly formula.

Key Features

100% vegan-friendly and cruelty-free formula
No ammonia, peroxide, or PPD – gentle on hair
All shades are fully intermixable for custom colour creation
Conditioning, cleansing formula for smooth, frizz-free, shiny hair
Ideal for bold colours, ombrés, dip dyes, and creative blends
100ml tubs with fully recyclable packaging
Perfect for professional or home creative colour use
Do not mix with peroxide

How to Use

Apply to pre-lightened or natural light hair for best results
Wear gloves and apply evenly using a tint brush
Leave to process for 15–30 minutes, depending on intensity
Rinse thoroughly with cool water until clear
Style as usual and enjoy vibrant colour results

For custom shades, mix multiple colours together before application.

Ingredients

Aqua (Purified Water), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Propylene Glycol, Methylparaben, Formic Acid, Basic Brown 16, HC Blue No 15.

*Always check packaging before use in case of changes*