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Directions Semi Permanent Hair Colour

Directions Semi Permanent Hair Colour

06201
£3.25
£3.25
Sale Sold out (£3.90 Inc.VAT)
Shipping calculated at checkout.

Transform hair with the iconic La Riche Directions Semi-Permanent Hair Colours — bold, bright, vegan-friendly shades designed for limitless creativity. From fiery reds to vibrant blues, pastels, and deep gothic tones, every colour is fully intermixable, allowing you to customise shades, blend hues, and create completely unique colour results.

This conditioning, cleansing formula leaves the hair soft, smooth, and frizz-free with a radiant shine. Whether you’re crafting vivid full-head colour, dip-dyes, ombrés, or creative blends, Directions gives you the freedom to colour outside the lines — all without ammonia, peroxide, or PPD.

Perfect for salons, colourists, and DIY colour lovers looking for intense, expressive pigment with a gentle, vegan-friendly formula.

⭐ Key Features
  • 100% vegan-friendly and cruelty-free formula.
  • No ammonia, peroxide, or PPD — gentle on hair.
  • All shades are fully intermixable for custom colour creation.
  • Conditioning, cleansing formula for smooth, frizz-free, shiny hair.
  • Ideal for bold colours, ombrés, dip dyes, and creative blends.
  • 100ml tubs with fully recyclable packaging and zero single-use plastic.
  • Perfect for customising your client's colour experience or home creative colour.
  • Do not mix with peroxide.
📚 How to Use
  1. Apply to pre-lightened or natural light hair for best results.
  2. Wear gloves and spread colour evenly using a tint brush.
  3. Process for 15–30 minutes, depending on intensity desired.
  4. Rinse thoroughly with cool water until it runs clear.
  5. Style as usual and enjoy vibrant, long-lasting colour.

For custom shades, mix multiple Directions colours together before application.

🧴 Ingredients

Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Propylene Glycol, Methylparaben, Formic Acid, Basic Brown 16, HC Blue No 15.

*Always check packaging before use in case of ingredient changes.*

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