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  • Three Wella Professionals hair care bottles on a black background with promotional text: a gold bottle labeled Ultimate Smooth Miracle Hair Rescue, a red spray bottle labeled Ultimate Repair, and a purple leave-in mask bottle labeled Ultimate Color. The headline reads 'Complement your blonde care.
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Wella Professionals Ultimate Color Blonde Shampoo

Wella Professionals Ultimate Color Blonde Shampoo

30419

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£2.95
£2.95
Sale Sold out (£3.54 Inc. VAT)
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Wella Professionals Ultimate Color Blonde Shampoo is an anti-brassiness shampoo developed for blonde and lightened hair. Powered by violet pigments, activated charcoal and Wella Metal Purifier technology, it helps neutralise unwanted yellow and orange tones while supporting a cooler, brighter and more colour-true finish.

Enriched with Glycine and Provitamin B5, the silky formula helps nourish, smooth and hydrate the hair while protecting against damage associated with metals found in hard water. Hair is left noticeably brighter, softer and more supple after cleansing.

  • Anti-brassiness shampoo for blonde and lightened hair
  • Violet pigments help neutralise yellow and orange tones
  • Activated charcoal supports a cleaner, brighter blonde finish
  • Metal Purifier technology helps protect against metal-related damage
  • Glycine and Provitamin B5 help nourish, smooth and hydrate
  • Leaves hair soft, bright and high-shine
Overview

Wella Professionals Ultimate Color Blonde Shampoo is designed to revive blonde and lightened hair by targeting unwanted brassiness while cleansing the hair. Violet pigments help neutralise yellow and orange tones to maintain a cooler, fresher-looking blonde result.

Activated charcoal works alongside Wella Metal Purifier technology to support cleaner, brighter colour while helping protect against damage caused by metals present in hard water. Glycine and Provitamin B5 help nourish, hydrate and visibly smooth the hair for a soft, supple finish.

Key Features
  • Professional anti-brassiness shampoo for blonde hair
  • Suitable for blonde and lightened hair
  • Violet pigments help neutralise unwanted yellow and orange tones
  • Activated charcoal helps support brighter-looking blonde colour
  • Metal Purifier technology helps protect against metal-related damage
  • Glycine helps minimise the risk of breakage
  • Provitamin B5 helps hydrate and visibly smooth the hair
  • Leaves hair soft, supple and high-shine
  • Ideal for maintaining cool, colour-true blonde results
How to Use
  1. Apply to wet hair.
  2. Massage through the hair to create a lather.
  3. Leave on for up to 5 minutes depending on the desired level of neutralisation.
  4. Rinse thoroughly.
  5. Use up to 2 times per week if required.
  6. Follow with Wella Ultimate Color Blonde Conditioner.

Tip: As this formula contains violet pigments, monitor the hair during development and adjust frequency according to the level of brassiness and desired result.

Ingredients

Aqua/Water/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Glycol Distearate, Parfum/Fragrance, Sodium Chloride, Panthenol, Sodium Benzoate, Citric Acid, Charcoal Powder, Glycine, Propanediol, Acid Violet 43, Trisodium Ethylenediamine Disuccinate, EDTA, Glyceryl Oleate, Polyglyceryl-10 Laurate, Polyquaternium-6, Malic Acid, Tetramethyl Acetyloctahydronaphthalenes, Linalool, Limonene, Hydroxycitronellal, Histidine, Vanillin, Linalyl Acetate, Coumarin, Oleic Acid, Squalane, Dehydroacetic Acid, Pentylene Glycol, Xanthan Gum, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Citrate, Sodium Xylenesulfonate.

Please note: Ingredient lists may be updated by the manufacturer. Always check the product packaging for the most current ingredient information before use.

Technical Specifications
  • Brand: Wella Professionals
  • Range: Ultimate Color Blonde
  • Product Type: Anti-Brassiness Shampoo
  • Hair Type: Blonde and lightened hair
  • Colour Technology: Violet pigments
  • Key Technology: Metal Purifier
  • Key Ingredients: Activated Charcoal, Glycine & Provitamin B5
  • Development Time: Up to 5 minutes
  • Recommended Frequency: Up to 2 times per week as required
  • Size: 250ml

Complete Your Ultimate Color Blonde Routine

Neutralise brassiness, maintain brightness and keep blonde hair feeling soft and conditioned.

Step 1
Current Product
Blonde Shampoo Neutralise & brighten
Step 2
Blonde Conditioner Condition & smooth
Explore The Wella Ultimate Collection
Professional systems for repair, smoothness and colour protection.
Ultimate Repair Rebuild damaged hair structure Ultimate Smooth Control frizz and enhance smoothness Ultimate Color Protect and extend colour vibrancy Ultimate Color Blonde Neutralise brassiness & care for blonde hair
View full details

Wella Professionals Ultimate Color Hair Care Range

Wella Professionals Ultimate Color is an advanced professional haircare range developed to protect colour-treated hair while maintaining vibrancy, shine and smoothness.

Formulated with powerful colour-protection technology, the Wella Ultimate Color collection helps defend the hair fibre from colour fading, environmental stress and repeated washing. The range is designed to keep salon colour looking fresh, radiant and glossy for longer.

Enriched with nourishing ingredients and strengthening care agents, Ultimate Color products help improve hair smoothness, manageability and shine while supporting long-lasting colour intensity.

The Wella Ultimate Color range includes professional shampoos, conditioners and treatments developed to gently cleanse, nourish and protect colour-treated hair while maintaining vibrant salon results.

Suitable for coloured, highlighted or chemically treated hair needing professional colour protection, enhanced shine and long-lasting vibrancy.

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