A unique conversion concept that changes ANY permanent hair colour to tone-on-tone.
You can now obtain either permanent colouring or tone-on-tone without the need to stock both products, reducing your stockholding value and saving you money. Even if you already have a range of tone-on-tone colour, Converter will expand your palette by enabling you to use other shades from your existing permanent range.
Converter is an ideal opportunity for salons not using a tone-on-tone product to offer their clients a new service. It also offers the client an ideal progression from tone-on-tone colour to permanent with the same shade.
Converter needs only 20-25 minutes development time with any colour.
It leaves hair with lustrous, long lasting colour covering more than 50% grey.