Dia Richesse is now Dia Color.

Dia Color is an alkaline demi-permanent gloss colour with no ammonia*. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 91% natural origin ingredients**, and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. The end of dull hair is here.

WHAT IT DOES:

• Provides up to 70% grey coverage

• Enhances hair with 3x more shine***

• Lifts up to 1 level with alkaline technology, with no ammonia*

• Adds reflect and dimension for all hair types and textures

• Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.

DEVELOPER PRO TIPS:

You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:

• 6-vol. Dia Activateur Developer for soft tone on tone colour deposit

• 9-vol. Dia Activateur Developer for standard tone on tone colour and maintenance

• 15-vol. Dia Activateur Developer for strong colour deposit and optimal grey blending. For up to 1 level of lift.

SERVICE OPPORTUNITIES:

• First reflect and shine for clients new to colour

• Refresh hair colour for clients looking for low maintenance colour

• Grey coverage up to 70%

• Add shine to naturally dull hair

L'Oréal Dia Color Semi Permanent Hair Colour

L'Oréal Dia Color Semi Permanent Hair Colour