Wella Professionals Pure Perfection Permanent Hair Colour 60ml

Wella Professionals Pure Perfection introduces a modern approach to permanent professional colour, delivering neutral, natural-looking results without ammonia. The carefully curated range of 30 shades is designed to provide reliable true-to-tone colour alongside up to 100% grey coverage.

At the heart of the formula is Supercharged Metal Purifier technology, developed to support reliable colour results and significantly reduce hair damage during the colouring process. In clinical testing, Pure Perfection delivered 55% more shine, 45% greater smoothness and 42% more nourished-looking hair compared with untreated hair.

The vegan formula is dermatologically tested on sensitive skin and offers a new 0% standard, formulated without ammonia, fragrances, mineral oil, silicones and intentionally added PPD/PTD colour precursors.

• Professional permanent hair colour
• Up to 100% grey coverage
• Ammonia-free formula
• Vegan professional colour service
• Supercharged Metal Purifier technology
• Designed to significantly reduce signs of hair damage
• 55% more shine compared with untreated hair*
• 45% smoother-looking hair compared with untreated hair*
• 42% more nourished-looking hair compared with untreated hair*
• 30 carefully selected neutral shades
• Natural, true-to-tone colour results
• Dermatologically tested on sensitive skin
• Free from ammonia, fragrances, mineral oil and silicones
• Designed for professional salon colour services

*Versus untreated hair, based on expert panel clinical study.

Standard Mixing Ratio:

Mix Wella Pure Perfection with Welloxon Perfect in a 1:1 ratio.

Example: 60g Pure Perfection + 60g Welloxon Perfect.

• 6% Welloxon Perfect: Grey coverage and up to 1 level of lift
• 9% Welloxon Perfect: Up to 2 levels of lift
• 12% Welloxon Perfect: Up to 3 levels of lift

Application:

Wear suitable gloves and apply the colour mixture to dry hair.

Grey Coverage: Begin application in the areas with the highest percentage of grey or white hair. For resistant grey hair, apply sufficient product to fully saturate the hair and work with fine sections.

Full Head Colour: Apply the freshly prepared colour mixture immediately from roots through to ends.

When Lightening:

1. Apply the colour mixture to the lengths and ends first, leaving approximately 2cm free from the scalp. Develop for 20 minutes.
2. Apply the colour mixture to the root area and continue development for 30–40 minutes.

Development Time:

• Without heat: 30–40 minutes
• With heat: 15–20 minutes

Refreshing Mid-Lengths & Ends:

A suitable Wella Professionals demi-permanent colour can be used to refresh previously coloured lengths and ends.

Alternatively, mix Pure Perfection with Welloxon Perfect 1.9% in a 1:2 ratio, apply through the mid-lengths and ends after the root application and develop for up to 20 minutes.

After Treatment:

Once development is complete, add a small amount of warm water and emulsify. Rinse thoroughly and cleanse with a Wella Professionals shampoo. Use Wella Professionals Post Colour Treatment to help neutralise oxidation residues and stabilise the colour.

Important: Professional hair colourants can cause severe allergic reactions. Always follow the manufacturer's instructions and allergy alert testing requirements. Do not use if a known PPD/PTD allergy exists, as a severe reaction may still occur.

Aqua/Water/Eau, Ethanolamine, Cetearyl Alcohol, Cocamide MEA, Ceteareth-25, PEG-7 Glyceryl Cocoate, Sodium Laureth Sulfate, Citric Acid, Glycol Distearate, Trisodium Ethylenediamine Disuccinate, Propylene Glycol, Glycerin, Sodium Diethylenetriamine Pentamethylene Phosphonate, Sodium Sulfate, Xanthan Gum, Sodium Sulfite, Ascorbic Acid, Polyquaternium-10, Hydroxyethyl-3,4-Methylenedioxyaniline HCl, 2-Methoxymethyl-p-Phenylenediamine, Disodium EDTA, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, m-Aminophenol, 2,4-Diaminophenoxyethanol HCl.

Please note: Ingredient lists may vary between shades and can be updated by the manufacturer. Always check the packaging of the individual shade for the most current ingredient information before use.

• Brand: Wella Professionals
• Range: Pure Perfection
• Product Type: Permanent Professional Hair Colour
• Colour Direction: Neutral, natural-looking results
• Shade Range: 30+ shades
• Grey Coverage: Up to 100%
• Standard Mixing Ratio: 1:1 with Welloxon Perfect
• Alternative Refresh Ratio: 1:2 with Welloxon Perfect 1.9%
• Development Time Without Heat: 30–40 minutes
• Development Time With Heat: 15–20 minutes
• Formula: Ammonia-free and vegan
• Technology: Supercharged Metal Purifier
• Free From: Ammonia, fragrances, mineral oil and silicones
• Testing: Dermatologically tested on sensitive skin
• Use: Professional salon colour services