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  • Wella Professionals Pure Perfection Permanent Hair Color in a mint green squeeze tube next to its matching outer packaging box, on a clean white background.
  • Wella Pure Perfection ammonia free permanent hair colour grey coverage and clinical benefits
  • Wella Pure Perfection Welloxon Perfect developer strengths and mixing ratio guide
  • How to mix apply and develop Wella Pure Perfection professional permanent hair colour
  • A color chart titled '30 SHADES OF PURE COLOR RESULTS' showing rows of hair swatches labeled Naturals, Cools, and Warms, each with shade numbers.
  • Close-up of a woman's face and hair with large white text reading 'CLINICALLY PROVEN, REDUCES SIGNS OF DAMAGE*:' and benefit claims about shine, smoothness, and nourished look.
  • Close-up of a woman's lower face and hair with large white text reading 'DERMATOLOGICALLY TESTED ON SENSITIVE SKIN' over the top left.
  • A product information graphic showing a Wella Pure Perfection box next to a bottle of Wellacon Perfect 6% liquid, with large black '1:1' text and smaller text explaining the mixing ratio.
  • A close-up of a pale yellow cream or balm being squeezed from a silver tube onto a white surface, with large black text reading '0%' and a list of excluded ingredients: ammonia, fragrance, mineral oils, and PPD - PTD.
  • A mint green tube of Pure Perfection Permanent Hair Colour shown on a light gray background with promotional text about recycled materials and recycling icons.
  • A black and white portrait of Calum Tierney with a quote on the left and two tubes of Wella Pure Perfection Hair Product shown at the bottom left, on a light gray background.
  • A promotional graphic for Wella Pure Perfection hair product featuring a black-and-white portrait of Briana Cisneros on the right and two mint-green tubes of hair product on the left, with a quote at the top and the brand name at the bottom.
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Wella Professionals Pure Perfection Permanent Hair Colour 60ml

Wella Professionals Pure Perfection Permanent Hair Colour 60ml

PP20
£9.35
£11.70 £9.35
Sale Sold out (£11.22 Inc. VAT)
Shipping calculated at checkout.

Wella Professionals Pure Perfection is an ammonia-free permanent professional hair colour designed to deliver pure, natural-looking colour results with up to 100% grey coverage.

Powered by Supercharged Metal Purifier technology, the vegan formula is designed to support reliable, true-to-tone colour while helping reduce visible signs of hair damage during the colour service.

Available in a carefully selected palette of 30 professional shades, Pure Perfection combines permanent colour performance with enhanced shine, smoothness and nourishment. The dermatologically tested formula is free from ammonia, fragrances, mineral oil and silicones.

  • Permanent professional hair colour
  • Up to 100% grey coverage
  • Ammonia-free vegan formula
  • Supercharged Metal Purifier technology
  • 30 professional shades
  • Natural-looking, true-to-tone colour results
  • 55% more shine compared with untreated hair*
  • 45% smoother-looking hair compared with untreated hair*
  • 42% more nourished-looking hair compared with untreated hair*
  • Dermatologically tested on sensitive skin

*Versus untreated hair, based on expert panel clinical study.

Wella Pure Perfection – At a Glance

Professional permanent colour focused on pure results, grey coverage and hair condition.

Up to 100% Grey Coverage Reliable permanent coverage for professional colour services
Ammonia-Free + Vegan Modern professional colour formulation
Metal Purifier Technology Supports reliable colour and reduced visible damage
30 Professional Shades Pure, natural-looking colour directions

Complete Your Wella Colour Service

Developer, professional colour and the wider Wella portfolio.

Developer
Welloxon Perfect Professional developer for Wella permanent colour services
›
Hair Colour
Wella Hair Colour Explore the wider Wella Professionals colour portfolio
›
Full Range
Shop All Wella Professionals Colour, care, treatments and professional styling
›
Complete Your Colour Care with Wella Invigo

After a professional colour service, the right shampoo, conditioner and treatment routine can help keep hair feeling smooth, conditioned and looking its best between appointments.

Professional Hair Care
Explore Wella Invigo Browse Wella Professionals shampoos, conditioners, masks and targeted care for maintaining salon-quality hair at home.
Why Choose Wella Pure Perfection?

Wella Professionals Pure Perfection offers a modern approach to permanent professional colour, delivering pure, natural-looking results without ammonia.

The range combines up to 100% grey coverage with a carefully selected palette of 30 professional shades and Wella's Supercharged Metal Purifier technology.

55% More Shine* Compared with untreated hair
45% Smoother* Improved smoothness versus untreated hair
42% More Nourished* Improved nourished appearance
Up to 100% Professional grey coverage
  • Permanent professional hair colour
  • Ammonia-free formula
  • Vegan formulation
  • Supercharged Metal Purifier technology
  • Designed to reduce visible signs of hair damage
  • 30 carefully selected professional shades
  • Natural-looking, true-to-tone results
  • Dermatologically tested on sensitive skin
  • Free from ammonia, fragrances, mineral oil and silicones
  • Designed for professional salon colour services
*Clinical results are versus untreated hair and based on expert panel clinical study.
Mixing, Developer Choice & How to Use

Standard Mixing Ratio

Mix Wella Pure Perfection with Welloxon Perfect in a 1:1 ratio.

Example: 60g Pure Perfection + 60g Welloxon Perfect.

Choose Your Welloxon Perfect Developer

6% / 20 Vol Grey coverage and up to 1 level of lift
9% / 30 Vol Up to 2 levels of lift
12% / 40 Vol Up to 3 levels of lift

Choose developer strength according to the required colour result, lift and grey coverage.

Professional Application

1
Prepare Wear suitable gloves and work on dry hair
2
Mix Combine Pure Perfection and Welloxon Perfect 1:1
3
Apply Apply according to the required professional colour service
4
Grey Coverage Begin where the percentage of grey or white hair is highest
5
Develop 30–40 min without heat or 15–20 min with heat
6
Finish Emulsify, rinse thoroughly, cleanse and complete post-colour care

Full Head Colour

Apply the freshly prepared colour mixture immediately from roots through to ends.

When Lightening

  1. Apply the colour mixture to the lengths and ends first, leaving approximately 2cm free from the scalp.
  2. Develop for 20 minutes.
  3. Apply the colour mixture to the root area.
  4. Continue development for approximately 30–40 minutes.

Refreshing Mid-Lengths & Ends

A suitable Wella Professionals demi-permanent colour may be used to refresh previously coloured lengths and ends.

Alternatively, mix Pure Perfection with Welloxon Perfect 1.9% in a 1:2 ratio, apply through the mid-lengths and ends after the root application and develop for up to 20 minutes.

After Treatment

Once development is complete, add a small amount of warm water and emulsify. Rinse thoroughly and cleanse with an appropriate Wella Professionals shampoo.

Follow with Wella Professionals post-colour care as appropriate to the colour service.

Important Safety Information:
Professional hair colourants can cause severe allergic reactions. Always follow the manufacturer's instructions and allergy alert testing requirements. Do not use if a known PPD/PTD allergy exists, as a severe reaction may still occur.
Ingredients

Aqua/Water/Eau, Ethanolamine, Cetearyl Alcohol, Cocamide MEA, Ceteareth-25, PEG-7 Glyceryl Cocoate, Sodium Laureth Sulfate, Citric Acid, Glycol Distearate, Trisodium Ethylenediamine Disuccinate, Propylene Glycol, Glycerin, Sodium Diethylenetriamine Pentamethylene Phosphonate, Sodium Sulfate, Xanthan Gum, Sodium Sulfite, Ascorbic Acid, Polyquaternium-10, Hydroxyethyl-3,4-Methylenedioxyaniline HCl, 2-Methoxymethyl-p-Phenylenediamine, Disodium EDTA, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, m-Aminophenol, 2,4-Diaminophenoxyethanol HCl.

Ingredient lists may vary between shades and can be updated by the manufacturer. Always check the packaging of the individual shade for the most current ingredient information before use.
Technical Information & Professional Specifications
  • Brand: Wella Professionals
  • Range: Pure Perfection
  • Product Type: Permanent Professional Hair Colour
  • Colour Result: Pure, natural-looking colour
  • Shade Range: 30 professional shades
  • Grey Coverage: Up to 100%
  • Standard Mixing Ratio: 1:1 with Welloxon Perfect
  • Refresh Ratio: 1:2 with Welloxon Perfect 1.9%
  • Development Without Heat: 30–40 minutes
  • Development With Heat: 15–20 minutes
  • Formula: Ammonia-free and vegan
  • Technology: Supercharged Metal Purifier
  • Free From: Ammonia, fragrances, mineral oil and silicones
  • Testing: Dermatologically tested on sensitive skin
  • Use: Professional salon colour services

Professional Colour Note

Pure Perfection is intended for professional colour services. Developer selection, shade choice, application technique and processing should be determined according to the required result and manufacturer's professional instructions.

Product packaging, shade formulation and technical instructions may be updated. Always check current Wella Professionals packaging and technical guidance before use.
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